the mit arab business plan competition semi-finalist teams 09-10

THE SEMI-FINALIST TEAMS09-10

"With your help, the Arab region can be a base for attracting talent."

FOREWORD

Encouraging entrepreneurs in the Arab world is what drives us all year long at the MIT Enterprise Forum of the Pan Arab Region. This booklet presents the semi-finalist teams of the third MIT Arab Business Plan Competition and highlights their business ideas. All teams deserve our attention and time in order to support the next generation of entrepreneurs in launching innovative businesses across the region.

Winning teams from previous years have established five companies and created around 50 jobs. This is clearly not enough as even semi-finalist participants can come up with viable projects if you provide them with the needed assistance i.e. mentorship, financial backup, technical expertise, etc…

Contacting the teams for encouragement and support is made easy with this booklet which is also available online at www.mitarabcompetition.com.

With your help, the Arab region can be a base for attracting talent.

Hala FadelChair

طوال العربية المنطقة في لألعمال للتكنولوجيا ماساتشوستس معهد منتدى ويعمل عمل بين الكتيب وهذا العربي. العالم في األعمال رجال من الرواد تشجيع على الفائتة السنوات أيديكم يعرف الفرق التي تم إختيارها من قبل اللجان التحكيمية للوصول إلى الدور ما قبل النهائي تستحق الفرق جميع أن التأكيد أود أفكارهم. على الضوء ويسلط الثالثة، العربية للمسابقة اهتمامنا وجهودنا من أجل دعم الجيل المقبل من رجال األعمال في إطالق المبادرات الريادية في

مختلف بلدان المنطقة.

نحو 50 وخلقت شركات، خمس أطلقت السابقة السنوات في الفائزة الفرق أن إلى اإلشارة أود التأكيد على أهمية دعم أريد فرصة عمل. ومن الواضح أن هذه المبادرات ما زالت محدودة، لذلك المشاريع بين يكون أن يمكن إذ النهائي، الدور إلى تصل لم التي تلك حتى المبادرات، جميع المشاركة افكار قابلة للتطبيق إذا توفرت لها شروط اإلرشاد، والمساعدة، والدعم المادي، والخبرة التقنية، الخ... لذلك نحن نشجع الجميع على اإلستفادة من هذا الكتيب، المنشور أيضًا على صفحتنا

اإللكترونية www.mitarabcompetition.com لالتصال بالفرق وتقديم الدعم والتشجيع.

بمساعدتكم، يمكن ان تصبح المنطقة العربية قاعدة لجذب وإطالق المبادرات الرائدة.

هـال فاضـلالـرئيس

... EVEN SEMI-FINALIST PARTICIPANTS CAN COME UP WITH VIABLE PROJECTS IF YOU PROVIDE THEM WITH THE NEEDED ASSISTANCE

”It is with great pleasure that I meet the competing teams of energetic young people and hear them pitch their ideas. I am sure that these entrepreneurs will be fine and will contribute positively to the well-being of their communities. I am glad to be helping in a small way.”

Mohammed Abdul Latif Jameel, MIT Class of 1978 President of Abdul Latif Jameel Co.Ltd.

" أشعر بالفخر والسرور عندما التقي الشباب المشاركين واسمعهم يشرحون

أفكارهم ومشاريعهم بحماس شديد. أنا متأكد أن هؤالء الشباب سينجحون

وأنا وتقدمها، مجتمعاتهم وتنمية اعمار في فعالة بصورة ويساهمون

سعيد بمساهمتي، ولو بشكل متواضع، في هذا النجاح."

محمـد عبــد اللطيـــف جمـيـلرئيـس شـركة عبــد اللطيــف جميـل المـحـدودة

In Partnership With

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THIS YEAR'S PROJECTS ARE DIVIDED AMONGTHE FOLLOWING SECTORS

1.Energy2.Engineering3.Healthcare4.Internet-Based Solutions5.Software6.Telecom

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ENERGY

Bidaya p.10 Fascila Limited p.12 Green Energy Egypt p.14 Mulch & More p.16Solar Skylight p.18

Projects listed in alphabetical order

1.

11

Bidayaبداية

BIDAYA IS THE FIRST CARBON OFFSETTING COMPANY IN THE MIDDLE EAST AND AFRICA AIMING AT CONTRIBUTING TO THE INITIATIVE OF COMBATING GLOBAL WARMING AND INCREASING CLIMATE CHANGE AWARENESS THROUGHOUT THE REGION

MANAGEMENT TEAM

Yassin Ghoz, CEOياسيـــن غــــز[email protected]

Yasser Soliman, Marketing Directorياســر سليمــان[email protected]

Abdulrahman Ibrahim, CFOعبــد الرحمــن ابراهيــم[email protected]

Ziad Badr, COOزيــاد بــدر[email protected]

الفريـــــق اإلداري

LOCATION OF COMPANY Cairo, Egypt

THE PRODUCT/SERVICE Bidaya offers a web portal acting as a tool where individuals, businesses and event organizers can calculate their carbon emissions with ease and offset them through investing in projects located throughout the Middle East and Africa. In addition to that, the “Bidaya Global Environmental and Climate Awareness Program” (BG-E-CAP) will initiate a spark of change towards a new era of cleaner, safer and more sustainable technologies within the region.

VALUE PROPOSITION Bidaya is keen on giving the opportunity for any individual or business to contribute to the global climate crisis with a return of the highest quality carbon credits serving as both an asset and as a means of showing corporate social responsibility.

STAGE OF DEVELOPMENT Conceptual

COMPETITIVE ADVANTAGE AND MARKET SIZE Bidaya’s main advantage is the region of project development which is governed by unclean and polluting sources of energy. In addition to this, the alliances it is seeking with the Gold Standard Foundation and Bloomberg New Energy Finance. Another competitive advantage is the cheap labor in the region enabling the development of less costly projects, and its awareness program (BG-E-CAP) designed specifically for improving climate change awareness. Bidaya’s geographical target market is global with an emphasis on Europe and North America initially.

The voluntary carbon market value is approximately USD 704.8 million according to the latest market research in 2008 and increasing exponentially since then.

CAPITAL REQUIRED TO GENERATE FIRST SALE USD 100,000

FUNDING REQUIREMENTS To fund the company, Bidaya will need an investment of USD 100,000 during a three year span.

13

Fascila Limitedفسيلة ليميتد

MANAGEMENT TEAM

Mohammad Y. Omara, Co-Founder, Chairman & CEOمحمــد يوســف عمــارة[email protected]

Hammad A. Hamid, Co-Founder, President & CTOحماد عبدالعلي حميد[email protected]

Tariq Elmotassadeq, Co-Founder, VP of Design & Verificationطـــارق المتصـــدق[email protected]

Mohamed R. Hamada, COOمحمـــد رجاء حمــــــادة[email protected]

Hany K. Mahmoud, VP of Communication Systems هاني كمال محمود[email protected]

الفريـــــق اإلداريFASCILA IS THE PREMIER COMPANY FOR SMART GRID WIRELESS INNOVATIONS WITHIN EGYPT AND THE WIDER MENA REGION

LOCATION OF COMPANY Egypt

THE PRODUCT/SERVICE Fascila Limited is developing an All-in-One Energy/Utility Consumption Wireless Smart Meter. This meter will enable both consumers and utility service providers to fully monitor/control the instant consumption/bill of electricity, water and gas with no or minimal new infrastructure. It’s aimed to have robust Smart Grid capabilities and be independent of the utility service provider.

VALUE PROPOSITION Based on its proprietary wireless technology, Fascila will offer its clients an easy-to-install All-in-One replacement to their dated utility metering systems enabling them to fully monitor/control their consumption for a price less than that of their legacy systems.

STAGE OF DEVELOPMENT Prototype ready

COMPETITIVE ADVANTAGE AND MARKET SIZE (1) Our product will be of low-price and low-power consumption with an operating battery life of 15 years (2) Easy to install (no digging/wiring as it’s all wireless) (3) Independent of the utility service provider (4) Supports “extensibility” which allows for the addition/removal of utilities (5) Customers can remotely monitor/control their consumption from the internet or directly from the meter itself (6) Supports all known smart grid capabilities plus some added preparatory features that we are currently patenting (7) Can easily be integrated with ZigBee-enabled Smart Homes

Our premier geographical market will be Egypt with an expected market size of USD 156 million in 2011.

CAPITAL REQUIRED TO GENERATE FIRST SALE USD 1.25 million

FUNDING REQUIREMENTS USD 1.25 million in 2 funding phases (USD 800,000 + USD 450,000)

www.fascila.com

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Green Energy Egyptمصر النظمة الطاقة الخضراء

GREEN ENERGY IS THE FIRST AND ONLY SOLAR POWERED SYSTEM TAILORED FOR POOR RURAL COMMUNITIES TO SUIT THEIR LOCAL CONDITIONS AND SOLVE THEIR SPECIFIC PROBLEMS

MANAGEMENT TEAM

Ahmed Ismail Megahed, R&D احمــد اسماعيــل مجاهــد[email protected]

Mohamed Ismail Megahed, Out-reach محمد اسماعيل مجاهد [email protected]

Ali Ahmed Ali, Financeعلــى احمــد علــى [email protected]

الفريـــــق اإلداري


THE PRODUCT/SERVICE Green Energy is opening a new era of superior solar powered systems, which are the first of their kind that can do, one, some, or all of the 14 functions used for heating, sterilizing, distilling water, drying, disinfecting smoking crops and space heating while empowering poor productivity. We contribute in protecting the environment by reducing poor reliance on depleting natural resources to get their needs.

VALUE PROPOSITION As a dryer, it allows the increase of quality, productivity and profitability of crops and improves food security. When used for water purification, it reduces health care expenditure and helps lowering the rate of mortality of young children.


COMPETITIVE ADVANTAGE AND MARKET SIZE Our systems are the first that tailored to meet specific customer needs, can do several functions using the same amount of energy, provided with 3 FREE sources of energy workable around the year. They are not weather dependent, automatic cleaning and feeding, control in all functions with no electricity need.

Our primary target is Egypt where the annual market of solar water heating is 20,000 square meters; our secondary target is emerging markets where BOP hold USD 5 trillion in purchasing power.


FUNDING REQUIREMENTS We are in need for USD 50,000 for establishing the company. We then assume we can quickly attract funding and collaborate with international organizations.

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LOCATION OF COMPANY Lebanon

THE PRODUCT/SERVICE Mulch is a purely organic product that is made from leaves and wood chips that will be recycled instead of thrown away.Mulch will reduce farmers’ costs and increase their crop yield and efficiency. Mulch conserves water and humidity in the soil and thus reduces the need for irrigation by around 40%. Also, mulch prevents the growth of harmful weedy plants and thus minimizes the cost needed to consistently remove them.

VALUE PROPOSITION Mulch is a cheap and easy to use product that will offer the farmers a quick return on investment. These three features: low price, practicality, and quick return, are based on studies on Lebanese farmers’ preferences and trends, the three most important factors farmers consider before buying any agricultural product.


Mulch & More ملش أند مور

MANAGEMENT TEAM

Esraa Haidar, General Managerإســراء حيــدر[email protected]

Kassem Jouni, Operations Manager قاســم جونــي[email protected]

Zakaria Zayour, Controllerزكــريا زيعــور[email protected]

الفريـــــق اإلداريMULCH & MORE WILL INTRODUCE MULCH IN LEBANON AND THE MIDDLE EAST

COMPETITIVE ADVANTAGE AND MARKET SIZE Being the first to introduce mulch in Lebanon and the Middle East, no direct competition is expected. However, we seek to oppose any kind of competition through our strong networking and relationship with governmental institutions, municipalities, agricultural cooperatives, and NGO’s; already we have established such links that have offered us sources of support, financing, and marketing.

The target market is basically all of Lebanon having an agricultural area of around 270,000 hectares.


FUNDING REQUIREMENTS Producing mulch is an easy process that doesn’t require a lot of capital or equipment. We are looking for a small-sized investment and in turn a quick return.

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Solar Skylight سوالر سكاي اليت

MANAGEMENT TEAM

Adrian Kitai, Inventorادريــان كيتــاي[email protected]

Rafik Loutfy, Enterprise Advisorرافيـق لطفــي[email protected]

Mazin M. Batarfi, Co-Founderمازن محمــد باطرفـي[email protected]

Raaid M. Batarfi, Co-Founderرائـد محمـد باطرفـي[email protected]

Salman K. Bawa, Co-Founderسلمـان بــاوا[email protected]

الفريـــــق اإلداريSOLAR SKYLIGHT HAS A UNIQUE WINDOW STRUCTURE DESIGNED TO USE THE ENERGY OF THE SUN TO GENERATE ELECTRIC POWER, WHILE OPTIMIZING THE INTERIOR ILLUMINATION OF BUILDINGS AND ENHANCING ITS AESTHETIC APPEARANCE

LOCATION OF COMPANY Saudi Arabia

THE PRODUCT/SERVICE ‘Siraj’, the durable, esthetically pleasing and electricity generating solar window. Its patented structure allows for 25% reduction in production costs and 40% increase in solar power efficiency. With a life warranty of 20 years, the ‘Siraj’ amazingly looks like the existing thermopane window. ‘Siraj’ is the aspirin to the pains of the green community constructors, who can now use the product in glass (curtain wall or building envelope) buildings.

VALUE PROPOSITION Esthetically pleasing; light modulating; electricity generating; affordable and comfortable solar window


COMPETITIVE ADVANTAGE AND MARKET SIZE ‘Siraj’ concentrates light onto solar cells, improving solar power efficiency by 40%. The concentration technology is made from optical elements; this is our competitive advantage as it allows light to pass through, simultaneously illuminating the building interior. ‘Siraj’ looks exactly like thermopane windows, hence maintaining the aesthetics of the building.

Our initial markets include North America, Europe and Middle East followed by Japan. The market size is USD 1.75 billion.

CAPITAL REQUIRED TO GENERATE FIRST SALE USD 20,000,000

FUNDING REQUIREMENTS With the valuation of Solar Skylight at USD 44.48 million, we are requesting for USD 20.60 million in investments to build a manufacture in Saudi Arabia.

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ENGINEERING

The Little Engineer p.22Transformer Buildings p.24


2.

23

The Little Engineerالمهندس الصغير

MANAGEMENT TEAM

Rana El Chemaitelly, General Managerرنـا الشميطـّلي[email protected]

Albert Shamieh, Marketing Manager البيـــر شاميـــة[email protected]

Nadia Alamah, Branch Managerناديــة عالمــة[email protected]

Marwa Harb, Branch Manager مـروة حــرب[email protected]

الفريـــــق اإلداريTHE LITTLE ENGINEER IS THE LIFETIME EDUCATION FOR KIDS AND TEENS WITH HANDS-ON LEARNING ACTIVITIES


THE PRODUCT/SERVICE The Little Engineer is an after-school edutainment center which introduces kids and teens [age 4-16+] to pre-engineering courses such as robotics, physics, electricity, electronics, renewable energy and more. Students enrolling in one of the offerings will visit the center once per week, for 8 successive sessions closing with a competition. This center guarantees a friendly atmosphere where children can have fun while learning and building skills with the help of qualified staff. The course fee is $200.

VALUE PROPOSITION The aim of the Little Engineer is to expose the largest number of kids and teens to the world of Robotics and renewable energy , introducing them to the how and wow of science, technology, engineering and mathematics in a friendly atmosphere, preparing them for the challenging future.

STAGE OF DEVELOPMENT Operational

COMPETITIVE ADVANTAGE AND MARKET SIZE The Little Engineer’s offerings are intended to be viewed as unique, creative, educational to the participants, affordable to the parents, and reflecting technological innovations. The Little Engineer is first center in Lebanon aiming to spread awareness on environmental issues among kids and teens, mainly highlighting the renewable energy resources that fuel our revolutionary program and exposing young minds to new innovations in the field of robotics, trying to bridge the gap between schools and universities.

The will is to expand locally as well as regionally in the near future. The market value is USD 500,000 per year.


FUNDING REQUIREMENTS USD 200,000 in loan

www.thelittleengineer.com

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Transformer Buildingsالبناء المتحول

MANAGEMENT TEAM

Sanaa Hassan, Director of Business Developmentسنـاء حسـن[email protected]

Sherif Mostafa, Director of R&Dشـريف مصطفـى[email protected]

Manar Eldaly, Director of Sales & Marketingمنـــار الدالــى[email protected]

الفريـــــق اإلداريTRANSFORMER BUILDINGS IS A PIONEERING AUTOMATED SOFTWARE SOLUTION FOR THE AEC MARKET


THE PRODUCT/SERVICE Our products are intelligent software solutions for architects and engineers that enable generating the architectural and structural designs of buildings in an automated manner while saving a huge amount of time and effort for designers and reducing the cost of construction dramatically.

VALUE PROPOSITION Our innovative software products help in reaching the most optimized alternative of a building design that is almost impossible to be reached using the traditional design processes with commercially available software products in the market.


COMPETITIVE ADVANTAGE AND MARKET SIZE Our products present a new technology that enables the computer system to extract useful information from the graphical data on the computer display such as pictures, drawings or 3D models in a manner that matches, or even exceeds, human ability. Accordingly, it saves users’ time and effort and reaches optimized building designs that are almost impossible to be reached using other software products.

Our geographical target market is the USA and the MENA regional markets that were estimated to be worth USD 1.5 billion in 2009.


FUNDING REQUIREMENTS The size of investment we are looking for is USD1,000,000.

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HEALTHCARE

Angel Eye p.28BioBusiness p.30Dental Vision p.32e-Saudi Healthcare p.34Novel Med p.36


3.

29

Angel Eyeانجل اي

MANAGEMENT TEAM

Mohamed Zaky, Founder & General Managerمحمـــــد زكـــى[email protected]

Mohamed El Abd, Technical Managerمحمـــد العبـــد[email protected]

Tamer El Abd, Sales Managerتامـــر العبـــد[email protected]

الفريـــــق اإلداريANGEL EYE DEVELOPS A NON INVASIVE, HANDHELD, MOBILE NEURO-MONITOR FOR MEASURING THE LEVEL OF CONSCIOUSNESS (LOC) OR DEPTH OF ANESTHESIA DURING ANESTHETIC PROCEDURES


THE PRODUCT/SERVICE Neuro-monitor for monitoring the level of consciousness in the brain through data acquisition from the EEG signals of the anesthetized or sedated patient is an essential tool for assisting the anesthesiologist, monitoring the brain activity, customizing anesthesia dosage for each patient and putting standards for the anesthesia process.

VALUE PROPOSITION - True Point of Care (PoC) solution that offers essential monitoring for

the anesthesiologist- Large Graphical dats presentation- Customization to Arab world


COMPETITIVE ADVANTAGE AND MARKET SIZE This product targets the healthcare market specifically hospitals and clinics offering surgeries under anesthesia. Anesthesiologists are our main customers. We will begin with the local market and then expand exponentially to the Middle East, Africa, and then Europe and USA after fulfilling their regulations.Few companies work in advanced neuro-monitoring field. Competition is getting harder by time due to development of highly advanced products/services. Our aim is to begin in this relatively new area of neuro-science and have our own R&D in fields like Anesthesia Monitoring, BCI (Brain Computer Interface), and TTD (Thought Translation Device).


FUNDING REQUIREMENTS Any initial investment will help us begin the project and establish our company.

31

BioBusinessبيوبزنس

MANAGEMENT TEAM

Islam Badreldin, R&D and Information Managerاسالم بدر الدين[email protected]

Amr Elwakeel, HW Lead Engineerعمر الوكيل[email protected]

Mostafa Elwakeel, General Managerمصطفى الوكيل[email protected]

الفريـــــق اإلداريBIOBUSINESS PROVIDES INNOVATIVE, RELIABLE AND AFFORDABLE SOLUTIONS FOR HEALTH MONITORING AND PERSONAL HOME HEALTHCARE


THE PRODUCT/SERVICE The solution being developed by BioBusiness for the continuous monitoring of blood glucose is a small product that will fit into a hand-held battery-operated ergonomic shape. The product is comprised of two pieces, the gBracelet is worn anywhere on the arm and is the main measurement sensor which transmits the glucose measurements wirelessly to the gMon hand-held device. The gMon is the main display device. It displays the continuous curve of blood glucose levels, keeps track of the glucose level trends, and produces alarms of current/predicted glycemic highs or lows.

VALUE PROPOSITION Offering a continuous blood glucose monitoring solution gives us an immediate advantage over finger-stick glucose meters. A patient measuring their blood glucose levels using a finger-stick glucose meter can easily miss a peak. This is because they usually measure only 3 to 4 times a day. By providing the continuous monitoring, the patient can never miss a peak, therefore achieving better control of their blood glucose level.

STAGE OF DEVELOPMENTConceptual

COMPETITIVE ADVANTAGE AND MARKET SIZE For tier 1 competition who are using the minimally invasive technique, their meters have huge running expenses due to the disposable sensors used. In addition, the need to insert the micro-needle of the disposable sensors under the skin causes a slight patient discomfort. This puts the tier 1 competitors at a relative disadvantage compared to us. For the direct tier 2 competition, all the competitors have a problem in the accuracy of their non-invasive glucose meters. To solve this problem, the research team at BioBusiness is developing a new approach for measuring glucose that combines three different predictors.

The global market size can be rudimentarily estimated to be USD 900 million. The European market was estimated by Frost & Sullivan to be USD 55 million in 2009.


FUNDING REQUIREMENTS USD 780,000 (CapEx + OpEx)

www.biobusiness-eg.com

33

Dental Visionدنتال فزيون

MANAGEMENT TEAM

Marwan Bitar, CEOمـروان بيطـار[email protected]

Rodrigue Faddoul, Chief Knowledge Officerرودريـغ فضـول[email protected]

Imad Khoury, CTOعمـاد خـوري[email protected]

الفريـــــق اإلداريDENTAL VISION ENABLES DENTISTS AND DENTAL LABORATORIES TO IMPROVE THEIR OVERALL QUALITY STANDARDS, THROUGHOUT RESPONSE TIME, AND PATIENT/CLIENT RELATIONSHIP MANAGEMENT


THE PRODUCT/SERVICE Dental Vision’s solution allows dentists and dental labs to collaborate fully in a redesigned shading process. The system combines an image-capturing device, a computer recognition software and a unique web communication platform that enables dentists to automatically provide dental laboratories with the exact procedure to shade a prosthesis.

VALUE PROPOSITION Dental Vision offers a redesigned shading process giving the dentist quality control over the supplier’s work, a computer aided efficiency based on a unique proprietary database, a user friendly experience and a unique web communication platform.


COMPETITIVE ADVANTAGE AND MARKET SIZE The global dental industry is a USD 16 billion market with an average growth of 8%. Dental Vision will be offering a full solution instead of a visual tool for shading. Moreover, our solution is meant to significantly decrease human mistakes that happen during the shading process. Our solution is based on a computer vision approach, a proprietary database, a unique shading technique, machine learning algorithms and a web communication tool that will provide communication and transaction efficiency, as well as minimal social network features. Our technology will also allow for time and cost reduction.


FUNDING REQUIREMENTS We are looking for a total investment of USD 550,000 separated in 3 injections.

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e-Saudi Healthcareالعناية الطبية السعودية

MANAGEMENT TEAM

Abdullah Al-Hammad, CEOعبـد اللـه الحمــد[email protected]

Abdelgader Habibullah, COOعبـد القـادر حبيـب الـله[email protected]

Baha’ Qubbaj, COOبهــاء قبــاج[email protected]

Adnan A. Al-Tunisi, CIOعدنــان التونــسي[email protected]

الفريـــــق اإلداريE- SAUDI HEALTHCARE IS AN INDEPENDENT IT HEALTHCARE COMPANY WORKING WITH MAJOR IT HEALTH CARE VENDORS TO PROVIDE CLIENTS WITH E-HEALTH CARE SERVICES

LOCATION OF COMPANY Riyadh, Saudi Arabia

THE PRODUCT/SERVICE e-Saudi Healthcare is an independent IT healthcare company working with major IT health care vendors to provide clients with Certified Health Integration Products, Clinical Data Repositories (CDR), Medical-Grade Network/Infrastructure, Healthcare Information Technology (HIT) Consultancy & Medical Systems Integration Services and RHIO (Regional Health Information Organization) Designs. Clients will be offered preliminary assessment services through e-Saudi Healthcare portal where they will register on-line and provide the necessary check list that will enable our company to draw an overview roadmap that meets clients’ expectations.

VALUE PROPOSITION - Enhance utilization of the collected patients’ and hospital operations’

data to better provide health care services with minimal cost- Better utilize the costly health care professionals and provide remote

health care services


COMPETITIVE ADVANTAGE AND MARKET SIZE (1) Local presence (2) unmatched support (3) enhanced quality of service (4) field proof of concept (5) competitive pricing for products and services (6) knowledge in internal governmental processes and regulations (7) closer to customers

Our target market consists of all medical facilities, primary clinics, and health government regulators in the GCC. It is estimated at USD 8 million: 2.5 billion (MOH Hospitals) + 1.5 billion (MODA Hospitals) + 500 million (NGHA Hospitals) - 3.5 billion (Private Healthcare Sector)

CAPITAL REQUIRED TO GENERATE FIRST SALE USD 250 million - USD 300 million

FUNDING REQUIREMENTS USD 250 million - USD 300 million

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Novel Medنوفل ميد

MANAGEMENT TEAM

Ehab Shalaby, President & CEOإيهــاب شلبــى[email protected]

Cherif Algreatly, CTOشريــف الجريتلــى[email protected]

Yasmin Abdelmaksoud, VP of Marketingياسميــن عبد المقصــود[email protected]

الفريـــــق اإلداريNOVEL MED IS A BREAKTHROUGH SOLUTION TO STOP BACK PAIN


THE PRODUCT/SERVICE NovelMed introduces an interactive sitting system comprised of a sensitive pad that can be placed on an ordinary chair to measure the dynamic forces exerted on different parts of the back and buttocks during sitting. The sensitive pad can be connected to the computer to create a 3D simulation for the user’s spine while s/he is sitting on the chair. The cumulative data enables generating a user’s personal report describing his/her bad habits during prolonged sitting that might influence spine diseases.

VALUE PROPOSITION Our product gives an immediate feedback that helps the user to im-prove his/her sitting habits. It evaluates the used chair and helps dis-abled people to avoid skin breakdown and pressure ulcers. Moreover, it enables physicians to accurately diagnose and treat back pain.


COMPETITIVE ADVANTAGE AND MARKET SIZE Our product “the sensitive pad” is an inexpensive portable device that can be used away from the computer while sitting at work, home, school, or hospital giving immediate vocal instructions that help the user to improve his/her sitting habits. This advantage of our product enables us to compete in the market of the back pain devices and tech-nologies that were estimated to reach USD 2 billion in 2009 according to the American National Institute of Health (ANIH).


FUNDING REQUIREMENTS The size of investment that NovelMed is looking for is USD 800,000.

www.Novel-Med.com

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INTERNETBASEDSOLUTIONS

Arabic Coach p.40Content Distribution Solutions p.42Coders Cloud p.44Eskuila p.46E-t3allam p.48Searag p.50Vastry p.52


4.

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Arabic Coachالمدرب العربي

MANAGEMENT TEAM

Amad Almsaodi, CEOعماد المســعودي[email protected]

Mohamed Almussaabi, COOمحمـد المصعبــي[email protected]

Saeed Alfagieh, CTOسعيــد الفقيــه[email protected]

الفريـــــق اإلداريARABIC COACH IS AN ONLINE PLATFORM THAT WILL CONNECT STUDENTS WHO WANT TO LEARN ARABIC ONLINE FROM ALL OVER THE WORLD WITH TEACHERS FROM THE MIDDLE EAST

LOCATION OF COMPANY Yemen

THE PRODUCT/SERVICE Arabic Coach will enable students to browse teachers’ video based portfolios and schedule virtual teaching sessions with the desired teachers. The online teaching sessions are fully interactive and each teacher can determine his own hourly rate, and Arabic Coach gets 15% of the teachers’ profits. The teachers will be provided with a suggested curriculum, lesson plans, and assessment tools, but they will have the freedom to use their own methods. All teachers will go through a screening session before their profile goes live on our system. Also, we will have a sophisticated teacher rating system to reward high quality teaching methods.

VALUE PROPOSITION We will provide the students with affordable and flexible conversation based learning opportunities, and we will provide the teachers with access to students worldwide who will provide them with flexible freelance job opportunities.


COMPETITIVE ADVANTAGE AND MARKET SIZE Looking at the market from a strategic point of view, we noticed two competitive clusters: one that focuses on controlling market share by offering several languages to students and another that focuses on teaching Arabic via traditional teaching methods. Our skilled management team and our unique service offering position us to lead the market in the area of service quality.

Our target market is Online Arabic Education. We estimate the current size of this sector at USD 5 million with a growth rate of 12%, and we estimate the size of the overall Arabic Learning market at USD 1 billion. The online sector is growing at a higher rate than the total Arabic Learning market.


FUNDING REQUIREMENTS Arabic Coach is seeking an investment of USD 100,000 in return for 25% equity. Our ideal partner is an investor who is willing to be a mentor.

www.arabiccoach.com

43

Audacia Engineering Groupمجموعة اوداسيا الهندسية

MANAGEMENT TEAM

Anwar Al-Hamra, Presidentانــور الحمـرا[email protected]

Raghid El-Yafouri, Marketing Directorرغيـد اليعفـوري[email protected]

Arnaud Legout, System Designerارنـود ليغـود[email protected]

Chadi Barakat, System Designerشـادي بركـات[email protected]

الفريـــــق اإلداريAUDACIA ENGINEERING SUPPORTS PEER-TO-PEER CONTENT DISTRIBUTION


THE PRODUCT/SERVICE This is an application supporting peer-to-peer content distribution; a software program offered by online content providers to be installed by their respective customers seeking access to certain content. This application will use P2P algorithm to identify multiple sources of the client’s content and direct the user to the available peer sources to download requested content instead of the primary originating server.

VALUE PROPOSITION P2P-CDS provides a solution to organizations that are facing problems from the flash crowd phenomena and/or those content providers who wish to reduce their up-keeping costs to manage the storage and distribution of these digital content.


COMPETITIVE ADVANTAGE AND MARKET SIZE Our vision is to be the leading provider of P2P-CDS in the Middle East and Europe. However, we seek to pilot the service in Lebanon. In Lebanon, the obvious competition to the P2P-CDS is the current client-server approach to digital content distribution over the Internet. The strength of this competing service is that it’s the only one available at this time and it’s implemented by almost all online content providers of the target market. Its weakness is that it fails during high volume traffic.


FUNDING REQUIREMENTS The requested funding to support the P2P-CDS business startup is USD 90,000. USD 50,000 of the total requested funding is needed at the start of operations. The remaining USD 40,000 must be secured by the beginning of the second half of the first year.

www.arabiccoach.com

45

Coders Cloudكودرز كالود

MANAGEMENT TEAM

Beyram Belhaj Amor, Executive Partnerبيــرم بلحــاج عمــر[email protected]

Taher Belhaj Amor, Partnerطـاهـر بلحـاج عمـر[email protected]

Wathek Belhaj Amor, Partnerواثــق بلحـاج عمــر[email protected]

الفريـــــق اإلداريCODERS CLOUD IS A DRAMATIC EVOLUTION OF THE CONCEPT OF FREELANCE MARKETPLACE WITH GLOBAL POTENTIAL

LOCATION OF COMPANY Tunisia

THE PRODUCT/SERVICE CodersCloud will function as a freelance marketplace which will bring together:(1) A large community of internet based services providers: web developers, software engineers, computer science specialists, marketing designers, etc … (2) Clients who want to have the best offers in these domains: They will have a large cloud of providers energized with a new incentive system and who will compete to respond and make the most interesting offers

VALUE PROPOSITION (1) A better user experience, secure transactions and a more efficient cost structure. This cost structure gives CodersCloud the possibility to implement a new marketing strategy via a Recursive Incentive System (RIS) (2) The RIS: designed to align the users’ interests; intends to extend the base of users efficiently; tailored around the maximization of 2 key factors in freelance marketplaces: the number of users and the revenue generated per seller


COMPETITIVE ADVANTAGE AND MARKET SIZE Our solution is designed in its first phase to the “French speaking mar-ket” but is naturally extendable to other markets given it is available in the corresponding languages. Based on a conservative estimation, and using the leading equivalent classical freelance marketplace websites in France, the market generated around USD 5 million revenues in 2009 and is growing at rates close to 25%.CodersCloud is designed around a new marketing strategy which is possible to implement because of our efficient cost structure. One can see that wages accounts for the bulk of the expenses of our business and, since our direct competitors rely on human resources based in France, this gives us a substantial competitive advantage.


FUNDING REQUIREMENTS In order to secure a positive working capital over the first 2 years, we estimate that we will need USD 150,000.

www.coderscloud.com

47

Eskuilaاسكويلة

MANAGEMENT TEAM

Hamid Chbouki, CEOحميــد الشبوكــي[email protected]

Tatiana de Kerros, Chief Community Officerتاتيانــا دي كـــروس[email protected]

Issam Lahlali, CTOعصــام لهــاللي[email protected]

Mohammed Janbar, Chief Engineerمحمـد جنبـار[email protected]

الفريـــــق اإلداريESKUILA IS A STATE-OF-THE-ART, LIVE AND INTERACTIVE E-LEARNING SOLUTION

LOCATION OF COMPANY Morocco

THE PRODUCT/SERVICE Eskuila is an e-Learning platform that allows educators and schools to offer their courses and seminars on-line and participants to enroll in those classes. Educators and educational institutions will have a state-of-the-art solution to manage their courses, schedules and students, along with live web-conferencing capabilities. Participants will be able to join virtual classes, select courses and educators, and access didactic material.

VALUE PROPOSITION Eskuila offers an e-Learning solution for educators and institutions. Its value proposition revolves around:- “Live” web-conferencing solution - “Pay As You Go”; users only pay for the time spent on Eskuila- Knowledge broadcasting market place


COMPETITIVE ADVANTAGE AND MARKET SIZE Competitive Advantage: No limit on students or educators number; ed-ucational institutions can use the platform; multi-lingual solution; wide selection of subjects; “Pay As You Go” billing model; no commission charged on generated income.

Geographical Target Market: Eskuila will start operations in Canada. We will target the language education industry as our primary niche market. Its value is USD 364.8 million (2008).

CAPITAL REQUIRED TO GENERATE FIRST SALE Eskuila anticipates requiring USD 60,000 to provide for the launch phase.

FUNDING REQUIREMENTS A personal equity of USD 2,000 was the first round of cash put into Eskuila. In March 2010, the Canadian Youth Business Foundation, granted Eskuila a loan of USD 15,000. We intend to raise the remain-ing USD 43,000 through investors.

www.eskuila.com

49

e-t3allamإ–تعلم

MANAGEMENT TEAM

Dima El Khouri, PR & Marketing Managerديمــا الخــوري[email protected]

Jad Tamer, Education Specialistجــاد تامــر[email protected]

Elie Assaf, CEOايلــي عســـاف[email protected]

الفريـــــق اإلداريE-T3ALLAM IS THE FIRST ONLINE EDUCATION SUPPORT IN THE MIDDLE EAST FOR A DEEPER UNDERSTANDING OF EDUCATION


THE PRODUCT/SERVICE The E-t3allam website provides online academic after school support for students in grades 9-12. It is highly interactive and participatory with a youth-friendly design and content, in order to encourage their academic pursuit.

VALUE PROPOSITION (1) An educational support tool that all of our clients can benefit to

enhance their skills(2) A new way of learning that will change the vision of students to

education(3) A place to share private works and arts so each user can express

him/her self in a healthy way(4) A one-stop-shop for students who want to add value to their learning

process


COMPETITIVE ADVANTAGE AND MARKET SIZE (1) We will follow the Lebanese official curriculum(2) Our availability in various points of sale(3) We are the pioneers in this concept on the local level(4) We will always provide an outstanding quality of teachers(5) We will always maintain diversity in the content and sections

available on the website(6) We have a great background in dealing with students and NGO’s

through Injaz and connection with schools(7) We will ensure a continuous R&D to always match the market trends

and technological updates Geographical target market is Lebanon and its whole value over all the provinces is approximately USD 1,500,000.


FUNDING REQUIREMENTS We need USD 108,331 in start-up costs and USD 90,220 for first year operating expenses.

www.e-t3allam.com

51

Searagسراج

MANAGEMENT TEAM

Yasser Tawfik, Directorياسـر توفيـق[email protected]

Marwa Soud, Technical Managerمـروة سعـودى[email protected]

الفريـــــق اإلداريSEARAG IS AN EDUCATIONAL CONTENT CREATOR COMPANY THAT AIMS TO DEVELOP THE CONTENT OF THE ARAB REGION


THE PRODUCT/SERVICE Searag provides content services and products including content creation, management, development, localization, translation, training, selling products, create and manage events and competitions at both educational and professional sectors in the fields of science, technology, engineering, electronics, robotics, creativity, innovation, entrepreneurship and life skills.

VALUE PROPOSITION Innovative; educational; Arab region oriented content with high quality; competitive price within specialized areas; provided in attractive forms like curriculums, competitions, exhibitions, science centers and camps; teachers diploma specialized in media like news and TV shows


COMPETITIVE ADVANTAGE AND MARKET SIZE High quality created content; competitive prices; localization to our region and language needs; innovative ideas; specialization in science, technology, engineering, electronics, robotics, creativity, innovation, entrepreneurship and life skills

Searag targets the educational content creation market in the Arab region which is around USD 214 million.


FUNDING REQUIREMENTS USD 250,000 in angel funding or venture capital approach

www.searag.com

53

Vastryفاستري

MANAGEMENT TEAM

Mohamed Hawass, Founder & CEOمحمــد حــواس[email protected]

Syed Muhammad Zahir, CTOسيــد محمــد زاهــر[email protected]

Hussam Hawass, Web Masterحســــام حــــواس[email protected]

الفريـــــق اإلداريVASTRY IS A UNIQUE SPECIALIZED SEARCH ENGINE THAT CONNECTS ONLINE PUBLISHERS AND ADVERTISERS

LOCATION OF COMPANY Dubai, UAE

THE PRODUCT/SERVICE Vastry is a unique specialized search engine that connects online publishers and advertisers. It enables online publishers to effectively communicate their media kits with potential advertisers and bypass media agents. It also enables advertisers to search for the most targeted publishers with numerous online advertising solutions and provide them with all necessary information that they need in order to negotiate good advertising deals.

VALUE PROPOSITION (1) Enabling web publishers to increase their advertising sales through

connecting them with their prospective advertisers effectively and receiving email alerts upon prospective advertisers' registration

(2) Enabling advertisers to have an access to wide range of publishers across many different industries and providing them with all information they need in less than 5 seconds

(3) Enabling advertisers to have an access to numerous ad solutions which are not offered by our substitute competitors


COMPETITIVE ADVANTAGE AND MARKET SIZE Comparing to competitors, Vastry acts as a search tool not as an ad network. Thus, it adds a real value to media agencies or ad networks since advertisers can deal directly with the publishers and Vastry will not be involved during conducting the deal. This advantage will allow, first, advertisers to negotiate the best rates and, second, publishers can offer more ad solutions.

Vastry is targeting a USD 58 million market of 300,000 specialized publishers.


FUNDING REQUIREMENTS USD 772,000

www.vastry.com

55

SOFTWARE

Algorithm Innovations p.56EG-Bioinformatics p.58IB- Interneting Behavior p.60LèNO p.62Live GPS p.64Secure Data Innovations p.66Yamama p.68


5.

57

Algorithm Innovationsابتكارات خوارزمية

MANAGEMENT TEAM

Basil Ali, President & CEOباسل علــى[email protected]

Cherif Atia, VP & CTOشــريف عطيــة[email protected]

Hoda Rashad, VP of Business Developmentهــدى رشــاد[email protected]

الفريـــــق اإلداريALGORITHM INNOVATIONS IS A TECHNOLOGY PROVIDER FOR INNOVATIVE 3D INPUT DEVICES AND SOFTWARE SOLUTIONS


THE PRODUCT/SERVICE Algorithm Innovations introduces innovative 3D computer mouses and software solutions that enable users to interact faster and simpler with 3D computer applications such as CAD, gaming, and virtual reality applications, in addition to increasing productivity of regular, non-3D applications like Office, internet, and other web-based applications.

VALUE PROPOSITION The key feature of our product is increasing users' productivity by saving their time and effort in achieving various tasks during interacting with both complex 3D and regular 2D computer applications.

STAGE OF DEVELOPMENT Operational

COMPETITIVE ADVANTAGE AND MARKET SIZE Our advantage over our competitors is introducing inexpensive prod-ucts that are easy-to-use without a need to re-educate the consumer. Moreover, our products interact with the OS directly which means there is no need to install a special driver on users' computers like other com-petitors.Our primary geographical target market is the US market valued in ex-cess of USD 2 billion for input devices used for 2D applications and has been pegged as a USD 479 million for 3D applications while increas-ing at a healthy 41% compound annual growth rate.


FUNDING REQUIREMENTS Algorithm Innovations is currently seeking USD 500,000 in this first round of investment.

59

EG-Bioinformaticsإي جي معلوماتية حيوية

MANAGEMENT TEAM

Moustafa Ghanem, Chairman & CEOمصطفــى غانــم[email protected]

Mohamed Abouelhoda, CSOمحمـد أبوالهـدى[email protected]

Sameh El-Ansary, CTOسامـح األنصـاري[email protected]

Mohamed El-Kaliouby, Development Managerمحمـد القليوبـي[email protected]

الفريـــــق اإلداريEG-BIOINFORMATICS PROVIDES INNOVATIVE AND COST EFFECTIVE SOLUTIONS FOR GENOMICS DATA MANAGEMENT AND ANALYSIS TARGETING REGIONAL AND GLOBAL MARKETS


THE PRODUCT/SERVICE EG-Bioinformatics provides software products and services for genomics data management and analysis. Its products include novel software programs for comparative genomics with applications in healthcare, agriculture, and pharmaceuticals. Its services include cloud-based data management and analysis, development of customized solutions on behalf of global customers, and conducting data analysis on behalf of regional customers. The business model is based on ‘pay-per-use’ basis, subscription, or licensing.

VALUE PROPOSITION EG-Bioinformatics provides cost-effective services and easy-to-use solutions, as customers save local investment in human capacity and computing power. Our software products, steming from the academic research of the founders, provide novel and efficient methods for man-aging and analyzing large datasets.


COMPETITIVE ADVANTAGE AND MARKET SIZE The global bioinformatics market size reached USD 3 billion in 2010 and will grow up to USD 8 billion in 2014 (Business Insights, 2009). Our estimates are USD 3 million for Egypt and USD 24 million for the region in 2010 with CAGR 30-40%. EG-Bioinformatics will be the first Arab bioinformatics company provid-ing genomics data management and analysis services in the region. With a better cultural fit and local presence we aim to fill a gap in this market. Globally, EG-Bioinformatics provides novel and cost effective solutions. Novelty is based on the recognized founders’ research. Cost-effectiveness is based on the cheaper development base in Egypt.


FUNDING REQUIREMENTS USD 50,000 is required; the founders will cover the other USD 50,000.

61

IB - Interneting Behaviorاي بي - إنترنتينغ بيهافيور

الفريـــــق اإلداريMANAGEMENT TEAM

Hazem M. Gebeily, Founder & CEO حـازم محمـد رفعــت[email protected]

Motaz Al-Agamawi, Founder & CCOمعـتـز عـالء العجمـاوي[email protected]

Mohamed Nayer, Founder & CTO محمــد نايــر قطــري[email protected]

INTERNETING BEHAVIOR IS THE BEST CHOICE TO SYNERGIZE YOUR KNOWLEDGE ASSETS


THE PRODUCT/SERVICE IB-Rater is a social conversation monitoring and analyzing tool. IB-Rater tracks social and conversation media (social networks, blogs, micro blogs like Twitter, discussion forums, RSS feeds, user defined, etc), identifies, listens to, and participates in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation’s sentiment and influence. IB-Rater combines latest technologies and most efficient algorithms to provide the highest quality of knowledge.

VALUE PROPOSITION IB-Rater is an easily configurable and self management tool with a robust platform that gathers conversations from various social media sources with the ability to interface results to internal custom data sourc-es. IB Rater has a fully fledged analytical dashboard and emerging issue alerter through instant messaging or e-mail.


COMPETITIVE ADVANTAGE AND MARKET SIZE The web analytic market was USD 363 million in 2008 and is expected to reach USD 953 million in 2014. The “Listening Platform” as a seg-ment of the web Analytics industry is in its infancy - with no dominant players, yet starving for high quality products. Depending on our learn-ing algorithm based on high quality NLP technologies especially in Ara-bic, we will guarantee higher accuracy. Intelligent advanced reporting, based on new behavioral and statistical modeling techniques and ad-vanced representation layer, will give IB Rater a great edge. IB-Rater targets different customers segment through customizable competitive licensing schema.

CAPITAL REQUIRED TO GENERATE FIRST SALE USD 500,000 for the proof of concept and USD 1.5 million to finance the development of IB-Rater

FUNDING REQUIREMENTS IB’s capital needs for initial proof of concept, structural growth and market roll-out are at USD 5 million.

63

LèNO- IT & Business Solutionsلينو للحلول التكنولوجية والتجارية

MANAGEMENT TEAM

Omar Karram, President & IT Managerعمــر اسحــق كــرام[email protected]

Naheel Hashem Zaben, Marketing & Sales Managerنهيــل هاشــم الزبــن[email protected]

Lina George Rabadi, PR Managerلينــا جــورج ربضــي[email protected]

الفريـــــق اإلداريLENO IS DEDICATED TO OFFERING IT AND BUSINESS SOLUTIONS THAT PROVIDE QUALITY SERVICES WITH VALUE PRICING

LOCATION OF COMPANY Bethlehem, Palestine

THE PRODUCT/SERVICE The prime product to be developed is a tailor-made e-self assessment tool consisting of Course Level, Program Level, and Institutional Level Assessment to be used by Higher Educational Institutions in Palestine to assess their existing systems, in addition to providing them with all factors and variables needed to do the assessment professionally. The tool aims at improving and upgrading quality and standards of education in Palestine.

VALUE PROPOSITION Our product will:- Improve Assessment process- Clarify current status to understand and improve student learning- Insure quality to all departments and programs


COMPETITIVE ADVANTAGE AND MARKET SIZE There is insignificant competition in the same sector’s of operation as LeNO. Most existing competitors are either purely IT companies or purely consultancy companies. No competitor combines both sectors of operation. Potential competitors could enter the market. Nevertheless, the success of LeNO lies in the management team.

Our geographical target market is the Higher Educational Institutes in Palestine and our future target market is the HEIs in the Middle East. The current total market size is USD 920,000.


FUNDING REQUIREMENTS The seed capital will come from owners’ investment and the prize money from MIT Arab Business Plan Competition.

www.leno-ITBuss.com

65

Live GPSنظام ج. ب .س المباشر

MANAGEMENT TEAM

Mahmoud Salaheldin, President & CEOمحمــود صــــالح الــــدين[email protected]

Rasha Ahmed, VP of Marketingرشــا أحمــد[email protected]

Sherif Hassan, VP of Engineeringشريــف حســن[email protected]

الفريـــــق اإلداريLIVE GPS IS A REVOLUTIONARY NEW GPS SYSTEM FOR MOBILE PHONES


THE PRODUCT/SERVICE Live GPS is a new solution that presents the road directions on the actual, real-time, live pictures of the road on the mobile phone display using the mobile phone camera in front of the car driver. Moreover, it detects any object on the road that may cause a car accident. It also recognizes the nature of the road: if it is unpaved or contains unsafe terrain such as lakes, train tracks, or the like.

VALUE PROPOSITION Our product is a unique mobile phone solution that serves an international growing market, eliminating the need to buy a GPS device and, accordingly, reducing the cost. It provides a real solution for decreasing the incidence of automobile accidents.


COMPETITIVE ADVANTAGE AND MARKET SIZE Live GPS is the only technology that presents the road directions on the actual, real-time, live pictures of the road on the mobile phone display. Live GPS application can be downloaded easily from the Web on various mobile phones such as the iPhone. Accordingly, our geographical target market can expand from US, Europe, and the Middle East to compete in the mobile phone application market that has been estimated to be experiencing a 90+ per cent annual growth rate and projected to be valued at USD 13.8 billion in 2012.


FUNDING REQUIREMENTS The size of investment we are looking for is USD 250,000.

67

Secure Data Innovationsالمعلومات لسالمة التجديد


Adel Bouhoula, CEOعـادل بوحولـة[email protected]

Amine Ben Khalifa, Director of Marketing & Salesاميــن بــن خليفــة[email protected]

Sonia Ouachani Ben Hamouda, Director of Financeسنيــة وشــاني بــن حمــودا[email protected]

SDI PROPOSES INNOVATIVE SOFTWARE PRODUCTS TO SECURE INFORMATION SYSTEMS AND NETWORKS

LOCATION OF COMPANY Tunisia

THE PRODUCT/SERVICE Our company will start by offering the following software complementary security products:- “File Protector”: A software that allows to protect the confidentiality

and the integrity of files on the computer by using as an I-key any external memory device (such as USB flash drives, cellular phones, …)

- “sPhonePro”: A software that allows protecting the integrity and confidentiality of data available on the smart phone. We will propose a version compatible with the iphone (the “iphonePro”) and a version compatible with the Android (the “AndroidPro”).

VALUE PROPOSITION Our products integrate a new cryptographic algorithm (that we have already patented in Europe) which enables a better strength and higher performance than AES (Advanced Encryption Standard) which is the most popular cryptographic algorithm. Microsoft is using this algorithm to develop its security items.


COMPETITIVE ADVANTAGE AND MARKET SIZE SDI differentiates itself from all competitors by being the only industry player to focus specifically on the security of documents in desktops as well as in mobile devices. Our products will reduce costs for the customer as it will not require them to invest in security hardware or infrastructure.We will target ENA (Europe and North America) regions. This would im-ply worldwide coverage through multinational companies’ subsidiaries presence all over the world. The size of this market is assessed about USD 79 billion today.


FUNDING REQUIREMENTS All team members will assure up to USD 48,000. We will require about USD 47,000 as funds.

69

Yamamaيمامة

MANAGEMENT TEAM

Diya Khalil, Marketing Managerضيــاء خليــل[email protected]

Mohammed Abo Hashhash, Sales Managerخليفــة بـن أميــن[email protected]

Huda Serhan, General Managerهــدى سرحــــان[email protected]

الفريـــــق اإلداريYAMAMA DEVELOPS A NEW TREND OF FLEET MANAGEMENT SOLUTIONS WITH THE ADDED VALUE OF SAFETY ENFORCEMENT AND DEVELOPMENT OF A FIRST OF ITS KIND MONITORING SYSTEM FOR THE GOVERNMENT SECTOR

LOCATION OF COMPANY Dubai, UAE

THE PRODUCT/SERVICE The first line of systems saves lives while saving money for the companies that use our Fleet Management Solutions (FMS). Our systems will maximize the efficiency of running the vehicles of the participating companies and reduce their running costs at the same time. Our second line of systems is designed for the use of transportation authorities to be installed partially or fully, over a country scale, to enforce abiding by the traffic rules everywhere inside the country and at all times.

VALUE PROPOSITION Our FMS will offer simplicity of implementation and use of their services with the added value of safety enforcement, while our line of systems for transportation authorities will offer an array of safety enforcement and traffic management services with features that never existed before compared to the practicality and feasible costs of our services.


COMPETITIVE ADVANTAGE AND MARKET SIZE The Fleet Management Solutions market in the GCC is enormous but is hardly exploited by the current providers of these solutions due to the unnecessary complexity and relatively high prices of their products. Our systems' feasible price ranges strike a perfect balance between costs and benefits of the service, while unique safety enforcement and traffic monitoring systems are the perfect solution for the GCC transportation authorities that are desperately looking to tackle their problem of catastrophic vehicle accidents at a very affordable cost compared to currently adopted solutions.



71

TELECOM

MMS Communications p.72Mobilab p.74


6.

73

MMS Communications م.م.س لالتصاالت


Tony Maroun, Sales & Marketing Directorطونــي مــارون[email protected]

Barbar Mennah, Managing Directorمنــاع بربــر[email protected]

Jason Samyia, Operations Directorجايسـن ساميـا[email protected]

MMS IS THE FIRST TO OFFER A COMPLETE PACKAGE THAT ALLOWS OFFICE WORKERS TO TELECOMMUTE FROM ANY LOCATION


THE PRODUCT/SERVICE MMS Communications will be offering a packaged solution for businesses to enable their staff to operate from home. We will provide the hardware, the network, the data solution, the security, the applications access, and the monitoring. MMS Communications will also install a core platform to facilitate the communications between telecommuters and business. Users can access information, initiate audio and video conferencing as well as share files and multimedia.

VALUE PROPOSITION MMS Communications products will reduce the cost of facilities and traveling time for each participating user by up to 20%. In addition, a 20% productivity improvement can also be achieved for these users.


COMPETITIVE ADVANTAGE AND MARKET SIZE The competitive advantage that MMS Communications will have is that its product has a very rigid and flexible structure that suits the needs of any company’s staff. The availability of all features in the package that we are offering renders the product unique and innovative. The found-ing team members have worked in major companies in Australia and are very experienced in the ICT industry.

Our target market is Beirut. Investors can nominate any other country/location for implementing the solution. We estimate the monthly market value in Beirut to be around USD 50 million and aim to achieve 3.5% market share within five years.

CAPITAL REQUIRED TO GENERATE FIRST SALE USD 1.5 million

FUNDING REQUIREMENTS We are looking at an initial amount of funding of the size of USD 2.1 million

75

Mobilabموبلعب


Sarah Karam, CEOسـارة كــرم[email protected]

Joe Khoury, CFOجــو خــوري[email protected]

Maya Sarkis, CTOمايــا سركيــس[email protected]

MOBILAB PROVIDES MOBILE GAMING AND LOTTERY SOLUTIONS FOR LEBANON AND THE MENA REGION


THE PRODUCT/SERVICE Mobilab products consist of four components: (1) SMS instant lottery (2) SMS logic and puzzle games (3) Asynchronous multiplayer SMS games (e.g. Hangman, Battleship) (4) SMS weekly lotteryOur mobile gaming software provider will operate a server in Lebanon, which will send automated instructions and feedback to all our clients.

VALUE PROPOSITION We are offering our clients the ability to play lottery and games from anywhere at anytime using their mobile phone. Each client’s transac-tions will be tracked and linked to individual accounts, thus making our system fully transparent and less amenable to fraud than paper lottery.


COMPETITIVE ADVANTAGE AND MARKET SIZE First, clients have the ability to play lottery and multiplayer games with friends and family from anywhere at anytime; not just from their home, or by purchasing a ticket from a vendor. Second, our clients are able to debit and credit their mobile accounts directly for convenience. Third, individual accounts allow our clients to track their transactions and help to prevent fraud and increase security.

Our initial target market is Lebanese lottery and gaming players but we intend on expanding to markets in the region such as Syria, Morocco and Turkey. Our conservative estimate of the Lebanese market is USD 31.2 million/year based on playership figures from Lebanon's national lottery operator and gaming reports.

CAPITAL REQUIRED TO GENERATE FIRST SALE USD145,000 (this is very dependent on the cost of the lottery license which is to be determined)


www.mobil3b.com

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the mit arab business plan competition semi-finalist teams 09-10

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