the mobile app roadmap -- part 2 of 3
DESCRIPTION
Mobile phone applications (e.g. iPhone apps) are changing the way that brands and consumers interact. As one of the early champions of mobile services in the restaurant industry, I've prepared a three-part discussion series to discuss how we believe "mobile apps" can and should be used by restaurant groups to expand customer relationships and increase same store sales.TRANSCRIPT
Preparing for 2010:The Mobile App Roadmap
PART 2 of 3
Noah N. GlassChief Executive Officer, GoMobo.com
“GoMobo’s comprehensive online and mobile ordering system is the best on the market.”
Jonathan Feld – SUBWAY® Chairman, FAFT Market 1
Tip #1: Begin It! Version 1.0
vs.
Tip #2: Make Your App Useful
200% 90% 35%USEFULUSEFUL
USEFUL
Tip #3: Here is where to start
1-Touch Store Locator™
Tip #4: Choose the Right Roadmap
A Framework to Consider
VERSION 1.0Location
VERSION 2.0Content
VERSION 3.0Transaction
A Casual Dining Restaurant Roadmap
VERSION 1.0Location
VERSION 2.0Content
VERSION 3.0Transaction
A Quick Service Restaurant Roadmap
VERSION 1.0Location
VERSION 2.0Content
VERSION 3.0Transaction
A Convenience Store Roadmap
ATM
VERSION 1.0Location
VERSION 2.0Content
VERSION 3.0Transaction
Tip #5: Have a solid foundation
Foundation: Integration through an API
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Foundation: Web-Based Admin System
Payment ProcessorPayment Processor
Mobile NetworksMobile Networks
Data TeamData Team
Distributed Common Web FrameworkDistributed Common Web Framework
Mobile WebsiteMobile
WebsiteWhite Labeled Website EngineWhite Labeled Website Engine
Standards-compliant Website
Standards-compliant Website
Restaurant Menu & Reporting Portal
Restaurant Menu & Reporting Portal
Admin ToolsAdmin Tools
Ordering & Payment EngineOrdering & Payment Engine PCI Sensitive Data Storage Vault
PCI Compliant Secure Network
Data CachingData CachingPrimary Database
Data Caching Layer
Location-Based Mobile App Ordering
Text Ordering
Restaurant Fax
Connection Manager
Connection Manager
POS Integration
POS Integration
Restaurant Point-of-Sale
Customer-facingOnline Ordering
24 Hour Call Center
Mobile Web
Automatic IVR Notification
Calls
Reporting & Feedbackto Restaurants
Reporting Engine
Reporting Engine
Monitoring & Escalation
Monitoring & Escalation
Menu Import & SynchronizationMenu Import & Synchronization
Loyalty ProgramsLoyalty Programs
Template Engine
Template Engine
3rd Party Apps
Foundation: Remote Transaction Platform
Preparing for 2010:Visualize Your Mobile App
PART 3 of 3