the mobile as a health hub, and how bluetooth low energy enables the market

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© Cambridge Silicon Radio 2010 Paul Williamson The mobile handset health hub One Nucleus and the Cambridge Wireless Wireless Healthcare SIG November 17 th 2010

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Page 1: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Paul Williamson

The mobile handset health hubOne Nucleus and the Cambridge Wireless Wireless Healthcare SIG

November 17th 2010

Page 2: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

The case for the handset as a mobile

health platform

Page 3: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

What is the Market?

Applications range from Fitness to Chronic disease

management and home care

Very different requirements

Page 4: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

What is the Continua Health Alliance

Non-profit alliance of >200 companies have

selected the standards that are most suitable to

the health applications they support

Version 1 selected Bluetooth as the wireless

standard

Version 2 will use Bluetooth Low Energy

The alliance is supporting efforts to roll out health

technology on mobile phone platforms

Mobile connectivity for health

Page 5: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Example of a Continua compliant service

Bluetooth HDP profile Internet Protocol

Mobile Handset

(manager)

Health device

(sensor)

Medical records serverHealth Service

Internet Protocol

Health management Coaching Healthcare integration

What does the continua Health alliance model look like?

Page 6: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Why use the mobile phone ?

It is a single personal device– Selected and maintained by the user, carried everywhere

Flexible platform – User selects only the accessories that they require

Engaging user interface– Simple devices can be given rich user interfaces

Ubiquitous connectivity– Near total population coverage and continues growing

– Global standards of connectivity

Powerful application platform– Can be customised to meet the changing needs of the user

– Evolving to offer the best user interface experience

Security and Payment systems in place– Already proven in the Consumer space

Page 7: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Why use the mobile phone ?

Mobile accessories will form the basis

of connected health services

Page 8: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

How will it work in practice?

Page 9: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Bluetooth low energy is optimised to provide mobile health

The seeds of success have been planted in the spec

Truly low power, low power connection to the mobile phone

Bluetooth low energy advertising is a powerful tool

Any accessory can advertise the services that it can offer

I am a weight scale

Page 10: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Powerful mechanisms exist in the protocol

Any device can listen to the adverts

There is a weight scale available

Page 11: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Powerful mechanisms exist in the protocol

The device can enquire about the capabilities of the

accessory

What attributes do you have?

Page 12: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Powerful mechanisms exist in the protocol

The accessory will report a list of its capabilities (attributes)

Here is a list

Page 13: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Enables exploration of services

The device can search for apps that can understand that

accessory

What apps support this accessory?

Page 14: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Customised applications

The device can offer the user a choice of applications

Which app would you like?

Page 15: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Creates a rich UI for simple devices

Once installed the user can configure the accessory using

a simple UI

– The device can have a lot more capability without a complex UI

– E.g. Set User names and Ids for multiple users

Page 16: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

One device can be used for many services

Once connected the accessory can have access to web

information and services

– Fitness training

– Weight management

– Chronic disease management

Page 17: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Web connected accessories

Once set up the accessory will have the power of the web

Page 18: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Web connected accessories

Once set up the accessory will have the power of the web

A weight scale is now part of your personal Health

management service

Page 19: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

What opportunities does this create?

Page 20: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Revenue opportunities

The mobile maker doesn't need to understand the

applications

The accessory maker doesn't need to understand the

applications

The app developer can create powerful health and fitness

services with engaging user experience

Generate new revenue for each provider

– Network operator – services, and loyalty

– Innovator – apps

– Handset maker – higher margin and loyalty

– Accessory maker – hardware (app share)

Page 21: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

What is needed to make Bluetooth Low

Energy a Success?

Page 22: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

CSR offer a complete Bluetooth Low Energy Platform

Dual-mode silicon in handsets

All CSR Bluetooth Silicon will feature Bluetooth low energy

Starting with CSR 8000 which is shipping in handsets today

Dual-mode support in software stacks

CSR include Bluetooth low energy support in our mobile

and PC software stacks –

– Synergy – the worlds most widely used Bluetooth stack

– Harmony – powerful stack for Windows

Page 23: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

CSR offer a complete Bluetooth Low Energy Platform

µEnergy™ platform offers single-mode single-chip solutions

On-chip qualified stack, and customer application

Market leading low power performance

Package Options:

High IO for keyboards & Remote controls

Low IO for compact sensors

CSR1000: 32-pin 5x5x0.6mm QFN

CSR1001: 56-pin 8x8x0.9m QFN

CSR1000

CSR1001

Page 24: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Bluetooth low energy challenges

What else is required?

Open API for Bluetooth low energy on mobile handsets

Common across multiple platforms

– Developed for android to encourage wider adoption

Rapid development of Bluetooth low energy use cases

Rapid deployment of testing and certification infrastructure

Communication to the consumer

– How do you know which accessory will work with your mobile

handset?

– Is Bluetooth 4.0 enough?

Page 25: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

In Summary

Bluetooth Low Energy – enables a wide range of product– Powerful protocol features

– Replaces some proprietary systems for remotes, keyboard and mice

– New applications in mobile accessories

Bluetooth Low Energy is a built for entrepreneurs– Enables exciting new user experiences

– Enables new revenue across the supply chain

Supported by stack and silicon platforms– CSR provide “Dual Mode” & “Single Mode” silicon

– CSR provide Dual mode stack solutions for PC, and mobile

Industry and SIG must address the remaining challenges

Huge potential for entrepreneurial developers

Page 26: The mobile as a health hub, and how bluetooth low energy enables the market

© Cambridge Silicon Radio 2010

Thank [email protected]

Twitter: @pnwilliamson

Linkedin group: Bluetooth LE