the mobile development sphere: creating strategies for success
TRANSCRIPT
PRESENTATION CREW
Matt Noggle Spencer Montgomery
Software Development Practice Leader Partner ManagerAptera Xamarin
KEYS TO VICTORY
• Crash the Boards
• Penetrate and Kick
• Get out in Transition
• Full Court Pressure
• Quick Response Times
• Immersive Design
• Offline Data Sync
• Leverage GPS
LONG LIVED SUCCESS
• Physical Conditioning
• Teamwork / Team building
• Mental Approach
• Culture
• Deployment Plan
• Security Context
• Solving Business Challenges
• Result Reproducibility
IDENTIFY MOBILE MOMENTS
• Process Discovery
• Products & Services Discovery
• Brainstorm
• Prioritize Initiatives
PROCESS DISCOVERY• Evaluate Performance (response time)
• Evaluate Effectiveness (cost)
• Evaluate Internal Adoption (defects / rejects / errors)
• Evaluate External Usage / Feedback
• Evaluate Pain Points / Integrations / Roadblocks
• Evaluate Market Process Trends (internal & external)
PRODUCTS / SERVICES DISCOVERY
• Evaluate Inbound Marketing
• Evaluate Sales ($$$)
• Evaluate Brand Loyalty (i.e. social media)
• Evaluate Market Performance (market share)
• Evaluate P&S Market Trends (Internal & External)
• Evaluate Processes (Flexibility)
BRAINSTORM
• Structured Meetings (defined, focuses, organized)
• Reoccurring Meetings (avoid brain drain)
• Activate Alternate Channels
• Employees
• Business Partners
• Most Valuable Customers
PRIORITIZE INITIATIVES• Map Inputs:
• Process Discovery
• Products & Services Discovery
• Brainstorm
• Hypothesis based Prioritization
• Fact / Estimate based Prioritization
DESIGN THE ENGAGEMENT• Clearly define and separate your target audiences into silos
• Cleary understand your target audience
• Target audience can influence
• User oriented decision model (User Experience)
• Remember: Gameplan vs. Strategy
• When in doubt - refer to “Identity Data”
EXPERIENCE ORIENTED• Are your apps consistent?
• App to App Consistency
• Brand Consistency
• Are your apps cohesive?
• Authentication
• Interoperability
ENGINEERING PROCESS• How is data exposed?
• Can we leverage existing assets?
• How is data secured?
• Is there offline functionality? How do we sync data?
• How do we test the application?
• How do we release the application (including updates)?
• How do we develop the application?
LEVERAGE ANALYTICS
• Most neglected phase!
• Triage errors: identify when, where, how often, what
• How often your app is being used?
• What features are being used most frequently?
• What features are being used less frequently?
• Are process features being aborted or completed in full?
BEYOND THE MOTIONS
• Don’t do follow these steps just for the sake of following steps!
• Leverage the data to make informed decision
WE ARE MOBILE
• Human Behavior 3.5
• Not an emerging market
• Endless possibilities
• Abundance of challenges
THANK YOU FOR ATTENDING!It’s time for Q & A
www.apterainc.comwww.xamarin.com