the mobile revolution · email users 450 million newspaper circulation 970 million registered car...
TRANSCRIPT
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The Mobile Revolution
Ewan MacLeod
@ew4n
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Topics
• About me – context
• Mobile: Size & scale
• M-commerce
• Implications for meetings• Implications for meetings
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Mobile Industry Review
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About Me
• Founder of Mobile Industry Review
– www.mobileindustryreview.com
• 250,000 readers
• Consultant & Advisor• Consultant & Advisor
• Specialise in ‘innovation’, helping:
– Mobile operators, phone manufacturers, pensionfunds, banks, VCs
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Mobile: This is big…
First let’s get some context
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At the end of 2011…
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1.7 billiontelevisions
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1.7 billiontelevisions
1.2 billionpersonal computers
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1.7 billiontelevisions
1.2 billionpersonal computers
1.1 billionfixed landline telephones
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1.7 billiontelevisions
1.2 billionpersonal computers
2.2 billionInternet users
1.1 billionfixed landline telephones
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1.7 billiontelevisions
900 million
1.2 billionpersonal computers
2.2 billionInternet users
1.1 billionfixed landline telephones
900 millionpay-tv subscriptions
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1.7 billiontelevisions
900 million
1.2 billionpersonal computers
2.2 billionInternet users
2 billion
1.1 billionfixed landline telephones
900 millionpay-tv subscriptions
2 billionemail users
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1.7 billiontelevisions
900 million
1.2 billionpersonal computers
2.2 billionInternet users
2 billion
1.1 billionfixed landline telephones
900 millionpay-tv subscriptions
2 billionemail users
970 millionregistered car owners
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1.7 billiontelevisions
900 million
1.2 billionpersonal computers
2.2 billionInternet users
2 billion
1.1 billionfixed landline telephones
900 millionpay-tv subscriptions
1.8 billioncredit cards
2 billionemail users
970 millionregistered car owners
(with atleast 1 card)
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1.7 billiontelevisions
900 million
1.2 billionpersonal computers
2.2 billionInternet users
2 billion
1.1 billionfixed landline telephones
900 millionpay-tv subscriptions
1.8 billioncredit cards
2 billionemail users
450 millionnewspaper circulation
970 millionregistered car owners
(daily)(with atleast 1 card)
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1.7 billiontelevisions
900 million
1.2 billionpersonal computers
2.2 billionInternet users
2 billion
1.1 billionfixed landline telephones
900 millionpay-tv subscriptions
1.8 billioncredit cards
2 billionemail users
450 millionnewspaper circulation
970 millionregistered car owners
(daily)(with atleast 1 card)
800 millionIM users
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1.7 billiontelevisions
900 million
1.2 billionpersonal computers
2.2 billionInternet users
2 billion
1.1 billionfixed landline telephones
900 millionpay-tv subscriptions
1.8 billioncredit cards
2 billionemail users
450 millionnewspaper circulation
970 millionregistered car owners
1.8 billionhouseholds
(with mortgage/rent/utility service)
(daily)(with atleast 1 card)
800 millionIM users
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4.2 billiontoothbrushes on the planet
Source: MMA Forum Asia via Tomi Ahonen
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5.9 billionmobile phone subscriptions
Source: MMA Forum Asia via Tomi Ahonen
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5.9 billionmobile phone subscriptions
Source: MMA Forum Asia via Tomi Ahonen
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6.4 billion by Jan 2013mobile phone subscriptions
Source: MMA Forum Asia via Tomi Ahonen
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Unique mobile subscribers
4.8 billion phones currently in use
57% of the planet’s population has a mobile phone
Source: Ofcom
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WATER, ELECTRICITY
As a percentage of the human population, more people have access to amobile phone than electricity or running water
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$1.3 TRILLION
Total industry revenues in 2011 (services & hardware)
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87 countries have 100%+ penetration
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1.5 billion handsets sold last year
350m new TVs, 250m new DVD players, 400m new PCs
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1.75 BILLIONNew handsets sold this year – the prediction!
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MOBILE MOMENTBy December 2012, there will be more mobilesubscriptions than people on the planet
(7.1 billion mobile subscriptions vs 7 billion people)
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A glance at the revolutionunfolding…unfolding…
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Mainframecomputers
1 million units in 10 years
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Minicomputers 10 million units in 10 years
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The PC 100 million units in 10 years
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Desktop Internet 1 billion users in 10 years
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Mobile Internet
10+ billion units sold in 10 years
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It’s not a bubble, it’s a revolutionUnits sold/users in first 10 years
Source: Peter Pascale, Mobile Revolution presentation, MobileMarch 2011
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• 850,000 Android activations daily
• 300,000 babies born daily
Every day, more Android phones areactivated than babies are born
900,000 1,300,000 Android activations daily; 300,000 births planet-wide each day
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By 2020, half of all payments willbe transacted via mobilebe transacted via mobile- VISA
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27%36% of emailsare opened onmobile devicesmobile devices
Source: Knotice Report, 1H 2012
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The average person checks theirmobile 150 times per daymobile 150 times per day
Or every 6.5 minutes
Source: Nokia, Young & Rubicam MobileMani Report April 2010
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The average person checks theirmobile 150 times per daymobile 150 times per day
Or every 6.5 minutes
(82 times per day in Africa)
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Who’s missing from the list? RIM!
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Just looking at smartphones...
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This stuff changes quickly…
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It’s not just smartphones…
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Tablets…
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eBay: A sale every second via mobile
$610m in 2009
$2 billion in 2010
$6 billion in 2011
$8 billion expected in 2012
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Average of 4 sold per month via mobile on eBaySource: IAB 14th June 2011
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10% of UK teenagers think it’s fineto send an SMS while having sexto send an SMS while having sex
49% say it’s fine to text while eating
Source: Tomi Ahonen Consulting
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91% of mobile users keep theirphone within 1m (3ft) range 24/7,
even whilst sleepingeven whilst sleeping
Source: Morgan Stanley, 2007
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63% of the population do not sharetheir phone, ever, not even with
spouses/partnersspouses/partners
Source: Mashable, 8th May 2010
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What’s the consumer doing withmobile travel?mobile travel?A quick glance
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Door Opening
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Pre-arrivalrequests
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“Listed below is an assortment of amenities youcan select from in advance of your check-in”can select from in advance of your check-in”
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Choice Hotels does $1m permonth through mobilemonth through mobile
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EasyJet does £1m in 4 weeksfrom their app
750,000 downloads so far…
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Atlantis Hotel introduces mobilebooking for rooms & experiences
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IHG does $10-12m per monththrough mobile
“Fastest growing revenue“Fastest growing revenuechannel is mobile”
1,000% increase in bookings frommobile in 2010
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Marriott does $25m/month viamobilemobile“India is 3% of that ($750,000/month)”
Source: Business Standard
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70% of Priceline’s mobile customersare booking for same-day check-inare booking for same-day check-in
34 US cities now have ‘tonight only’ deals
Faster, cleverer, cheaper…
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75% of Expedia’s mobile customersbuy to check-in within 24-hoursbuy to check-in within 24-hours
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Carl Sparks, CEO, Travelocity
• Mobile will be 30-40% of our business in 5years
• "You might get together with a bunch of• "You might get together with a bunch offriends and say, "Hey, we should really go toVegas." And everyone leaves and forgetsabout it. With mobile, we actually book itright then."
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45 million Americans shoppedvia mobile in June 2012via mobile in June 2012
Nielsen, via Mashable, 6th August 2012