the mobile journey richard lilleker e-learning technologist middlesbrough college
TRANSCRIPT
The Mobile Journey
Richard LillekerE-learning TechnologistMiddlesbrough College
JAN 2011 MAR 2011
Key Drivers for Going Mobile
AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012
Source: Chronicle of Higher Education, 23/1/2011
Engagement Retention Expectation Marketing
Background Research
JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012
iPhone
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erry HTCNokia LG
Sony E
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ngOth
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12
5 47
3 38
4
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15
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14
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FemaleMale
“What mobile
phone have you got?”
Cost UK Uptake
Access Challenges
Decision Time
JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012
• Decided we wanted both Mobile Learn and Mobile Central
• Several meetings– Blackboard– Senior Management– Marketing Department
• Contract signed in September 2011– Mobile Learn active immediately– Not switched on straight away
Implementation
JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012
Ascertain Features
Decide App Name
Obtain Required
Data
Register Developer Accounts
Build(Mobile Team)
Test(and re-test!)
JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012
News• RSS Feed• Delivers college
news
Maps• Google MapKit• Building Data (XML)
Images• Flickr Account• Category Details
Videos• YouTube
Blackboard• Mobile Learn• Direct to College
Twitter• Uses “Links” module• College Twitter feed
(mobile optimised)
Contacts• “Get Help” module• CSV File
Dining• Uses “Links”
module• Mobile Web page• Daily Menus
Launch Time!
JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012
• Successful launch on all three platforms including SMW
• A4 Posters• A5 Flyers• Table Tents• Plasma Screen Graphics• Web graphics and mobile site• Social Media• QR Codes
• Need to ‘measure success’• Monitored downloads through vendor portals• Mobile Analytics Portal• 51% increase in downloads in the first week
after official launch• Over 600 downloads across all three platforms
in 2 months since official launch• LRC questionnaire highlighted Blackboard as the
most popular feature of the app
Usage and Feedback
JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012
• Phase 1 implementation was a success– Blackboard Mobile Team very efficient– App well received by staff and students
• Achieving consistency across platforms is difficult
• Restricted customisation of certain elements• Time difference between UK and US• Version 2.0 of app: re-branded MC Mobile to
coincide with College marketing strategy – just launched!
Overall Experience, Problems & Next Steps
JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012