the mobile landscape london tfm&a 2013
TRANSCRIPT
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The Mobile Landscape!Ò - Do you really need an app..?
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Ò IOS: 48% Ò Android: 32% Ò RIM: 15% Ò WP: 2,4%
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Has Android already won..? !
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The scale from web to native!
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Go Native for: Accessing Native features with speed and great UX
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The mobile web today – m-domain vs. “no mobile web”!
www.domain.co.uk/pagename
m.domain.co.uk/c.jsp?cid=25261241&ar<d=h>p%3a%21%2fwww.domain.co.uk
%&pagename%2f
www.domain.co.uk/pagename
www.domain.co.uk/pagename
m.domain.co.uk/pagename
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(But wait, is that really it..?)!
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Hybrid frameworks – The Salvation?!
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Hybrid apps with JS Frameworks !
Browser
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Develop once, deploy everywhere !
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A practical example – Smoke free, apps and web!
Ò Online coaching service aiding smokers to quit smoking Ò Site developed using
ASP.NET MVC3 HTML5 / CSS3 jQuery javascript framework
MongoDB (NOSQL-database / Document database)
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Hybrid frameworks – Sadly not the salvation..!
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HTML5/Hybrid vs. Native !
Ò Feature Richness Ò Performance Ò Developers Ò Look-and-feel (UI experience) Ò Support & Maintenance..
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Me, amongst many..
HTML5 is widely considered as ”the future”. But why are statistics indicating the opposite? Until that future arrives, HTML5 is in most cases inferior to apps.
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The jury is still out.. !
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It’s not really about Apps vs. Web.. Don’t underestimate your users, and don’t limit them in how they use their devices.
- Me
“
“
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!!Thank you!!!@strandberg_m [email protected] !