the modern mobile travellera door key is the next evolution of the hotel key. many guests prefer...
TRANSCRIPT
Reduction in workload for your front desk
Mobile platforms influence decision making
The movement towards mobile
In 2018, the number of peopleconnected to mobile services surpassed
8 billion.
How mobile devices are used throughout the travel experience
How guests want to engage with hotels on their smartphones
Mobile expectations during a guest's stay
Increasing guest loyalty via mobile devices
Advantages of mobile for hoteliers
of modern travellers consider their smartphoneto be their most important
travel companion.
76%
of travellers use video and photos posted by their friends as part of their travel research.
60%
of potential guests use peer-to-peer review sites to
influence their travel decisions.
81%
of travellers stated that they trust guest
reviews when it comes to booking a hotel.
68%
of travellers say that user-generated content, such as reviews, plays a
significant role in hotel choice.
45%of travellers were prepared to pay more for a hotel that
has higher review scores.
76%
of travellers say they are more likely to make a booking on mobile-friendly
websites.
65%
of travellers prefer to research and book accommodations on their mobile device.However, only 1/4 of properties currentlyhave a mobile-optimised website or app.
Travel activities preferred via apps
%53%
Searching for accommodation
52%Searching for
discounts or offers
50%Making a last
minute booking
48%Searching for things to do in destination
46%Booking things to do in destination
A mobile device as a door key is the next evolution of
the hotel key.
Many guests prefer technology over
human interactionat hotels.
Guests are happier at hotels that provide
connected technology experiences.
Guests travel with multiple devices and
expect connectivity at their accommodation.
The modern mobile traveller
See how today’s connected travellers are increasingly focused on mobile
technology and expect hotels to create a connected guest experience.
Since 2009, the number of leisure travellers using their mobile devices for travel has increased by more than
450%.
Ages of guests who shared a hotel experience on social media
33%26%
16%
35-54 55+18-34
You take care of your guests. We'll take care of the technology.
BookingSuite builds easy-to-use tools that help over 350,000 accommodation providers manage their properties more efficiently so they have more time to focus on their guests.
Learn more at suite.booking.com
Sources: Dcsplus.net, Gsmaintelligence.com, Hospitalitytech.com, Hotelmanagement.net, Hotelnewsresource.com, Hubspot.net, Mitel.com, Openkey.co, Oracle.com, Phocuswright.com, Stayntouch.com, Tnooz.com, Trivago.com.
Increase in online bookings
Quick check-ins, check-outs
Improved staff efficiency
of guests want automated check-in and check-out via a mobile device.
73%of guests want to use their
mobile phone as a room key.
64%
Guest satisfaction drops by 50% with a 5-minute
wait at check-in.
80% 76% 72%
70%69% 62%
46%
Request info on nearbyactivities
Request extra items
Reserve table at restaurant outside the
hotel
Reserve table at hotel
restaurant
Order room service
Book spa treatments
Book activities
When guests post on social media about their hotel experience
18%47%
35%
After stay
Both
During stay
%
“
“
53%
Faster paymentprocesses online
Complete room control to guests
Increase guest loyalty
Upsell techniques for non-room items
SHARE
31% 27% 14% 50% 37%
Inspiration Research Booking During travel
Post travel