the most common seo problems causing penalties in 2014
Post on 17-Oct-2014
403 views
DESCRIPTION
Make sure you know how to avoid problems that may cause you to be penalized by Google: http://www.verticalmeasures.com/webinars/the-most-common-seo-problems-causing-penalties-in-2014/ We have helped many clients recover from both partial and site-wide penalties of varying degrees and we think you’re ready to know the insider tricks on how to avoid manual actions all together.TRANSCRIPT
www.VerticalMeasures.com
Presenter: Brynna Baldauf
SEO Specialist
@little_bry
www.VerticalMeasures.com @little_bry
WHY SHOULD YOU CARE?
www.VerticalMeasures.com @little_bry
1. Types of Penalties
2. Most Common Penalties
3. Common Mistakes Resulting in Penalty
4. Tips for Overcoming Penalties
5. Tools for Overcoming Penalties
AGENDA
www.VerticalMeasures.com @little_bry
The Site-wide Match actions impact an
entire site.
The Partial Match actions impact
individual URLs or sections of a site.
TYPES OF PENALTIES
www.VerticalMeasures.com @little_bry
Unnatural Links to your Site
Unnatural Links to your Site – Impacts Links
Unnatural Links from your Site
TYPES OF PENALTIES
www.VerticalMeasures.com @little_bry
• Hacked Site• Spammy Structured Markup• Thin Content with little or no added value• Pure Spam• User Generated Spam• Cloaking and/or Sneaky Redirects• Hidden Text and/or Keyword Stuffing• Spammy Freehosts
TYPES OF PENALTIES
www.VerticalMeasures.com @little_bry
Partial Match – Unnatural Links to Your Site
Partial Match – Hacked Site
MOST COMMON PENALTIES
www.VerticalMeasures.com @little_bry
Outdated Knowledge
Not knowing your own site
Not visiting your own site
Not verifying work from agencies
Lack of education
COMMON MISTAKES
www.VerticalMeasures.com @little_bry
1. Take a deep breath
2. Assess which penalty you have
OVERCOMING PENALTIES
www.VerticalMeasures.com @little_bry
OVERCOMING PENALTIES
www.VerticalMeasures.com @little_bry
3. Calculate the scope of the fix
4. Understand your Resources
5. Ask for Help
OVERCOMING PENALTIES
www.VerticalMeasures.com @little_bry
• Google Webmaster Tools and Analytics• 3rd Party Tools
SITE ANALYSIS
www.VerticalMeasures.com
• Google Webmaster Tools• 3rd Party Tools
LINK ANALYSIS
www.VerticalMeasures.com
RECOVERY IS POSSIBLE
www.VerticalMeasures.com
www.VerticalMeasures.com
QUESTIONS?
Contact: 888.476.1881
www.VerticalMeasures.com
www.VerticalMeasures.com
NEXT WEBINARThe Clicks That Got Away: Use Remarketing To Capture Conversions
July 10th, 11am PDT / 2pm EDT
Register: www.verticalmeasures.com/webinars
Natalie BarredaDigital Advertising Analyst