As UBM Asia aspires to be As ia’s leading and most professional event organiser, g reat emphas i s i s p laced on talent development. That commitment is clear. The annual highlight was the third UBM Asia Marketing and Communications Meeting, held in Kuala Lumpur, Malaysia, from 31 July to 2 August. More than 100 UBM Asia professionals – about 50% up on 2012 – from 11 countries/regions attended the meet ing. Focusing on networking, learning, and furthering the skills of the company’s marketing, sales, and project management professionals, the conference combined a series of main lectures, panel discussions, and case studies by internal and external speakers. For the first time, Jane Risby-Rose, Global EVP, UBM Events, Cathy Oates, Customer Ins ight D i rec to r o f UBM, and Anne Hickman, Group Marketing Director of UBM Conferences attended the meeting, which is championed by Jimé Essink, President and CEO of UBM Asia, who kicks off the meeting every year. Meanwhile, 1 August saw the second annual UBM Asia Marketing Awards Presentation honouring teams across

UBM Asia who have made strides towards furthering the marketing excellence of the company through truly “out-of-the-box” campaigns and programmes. This year’s awards programme, which saw an increase to 58 entries from 43 entries in the inaugural year, honoured 12 finalists. Adding to UBM Asia’s innovative portfolio of talent development is “Force 1”, the first National Sales Meet launched by UBM India. This was a three-day sales meet from 4 to 6 July at Sajan Nature Trails, near Mumbai, to inspire and motivate the 100-strong sales professionals from across verticals and zones who are the key to UBM India’s growth. Joji George, Managing Director of UBM India, shared his Vision 2015. The theme fol lowed the phi losophy of “winners don’t do different things, they do things differently”. Members were challenged to

step out of their comfort zone by a wide range of outdoor activities. More team interaction and cross collaboration was achieved

by creating an army boot camp scenario.

A n o t h e r d e v e l o p m e n t s a w t h e International Marketing Department launch a series of marketing training programmes for di fferent offices to enhance skill, innovative approach, and discussions with colleagues.

T h e v a l u e o f t r a i n i n g f o r t a l e n t development is fully embraced by various offices which offer more regular trainings and workshops by internal trainers. People & Culture in Hong Kong regional head office also provides trainings for UBM Asia offices. The recognition of talent was further evidenced by the title promotion of heads of the four teams that play a crucial part in driving forward the business: Sandy Cunningham is now Regional Director, Operations; Jérôme Hainz is Regional Director, Event Technology & eBIZ; Dave Chan i s Regional Di rector, Bus iness Intelligence; and Ben Veechai is Regional Director, International Marketing.

To bring our people and business closer together To better inform our 1,400 plus staff in 30 offices about our developments in business, people and the community To share news with you

Through Connect@UBM ASIA, we hope ...

UBM ASIAISSUE 06 • SEP 2013A quarterly publication for UBM ASIA staff

CONNECT @

ubmasia.com

Makingthe most oftalent

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Jimé EssinkIt’s not every day that you get the opportunity to shake the hand of a president. But I was lucky enough to do so when the President of the Philippines, Ben igno S. Aqu ino I I I was the guest of honour at the Livestock Philippines Expo and Conference on 7 August at the SMX Convention Centre in Pasay City.

The Philippines is emerging as one of Asia's key markets for food commodities, including feed and meat. For this reason, s t a ke h o l d e r s n o w d e e m Livestock Philippines as the centre stage for the feed, meat, and livestock business and the attendance of Aquino is testament of the importance of our event to the country.

Yes, the tremendous effort by

our teams in Southeast Asia for the past few years are winning recognit ion f rom the local communit ies. Najib Razak, Prime Minister of Malaysia, off iciated at the opening of Rail Business Asia on 10 September in Kuala Lumpur, attended by 500 guests and members of the media.

In Indonesia, we announced in July at the Ministry of Trade of the Republic of Indonesia the launch of the Indonesian I n t e r n a t i o n a l F u r n i t u r e Exposition (IFEX) in March 2 0 1 4 w i t h t h e I n d o n e s i a Furn i tu re Assoc iat ion. V i s -à-v is the ASEAN Economic Community set for 2015, the launch o f I FEX a longs ide recent exhibition launches in burgeoning economies, such as Myanmar, demonstrates

UBM Asia’s strategy to further invest in the ASEAN region.

O u r c o n t r i b u t i o n a n d c o m m i t m e n t to b r i n g i n g our exper t i se to the local community is also recognised in China. At Furniture China in September, UBM Sinoexpo s i g n e d a c o - o p e r a t i o n agreement with the Guzhen T o w n G o v e r n m e n t o f Zhongshan City, Guangdong Province, to form a new joint venture company to manage the operation of the China ( G u z h e n ) I n t e r n a t i o n a l Lighting Fair, further promoting the development of the local exhibition industry. You can get more details from Corporate News on the last page.

Meanwhile, UBM Sinoexpo has acquired a majority interest in the China (Shanghai) International Starch & Starch Derivatives Exhibition (Starch Exhibition) in Shanghai and will organise the show from 2014 onwards. Being the only specialised starch trade fair in Asia, the Starch Exhibition is a valuable addition to our annual CPhI China and Food Ingredients Asia trade fairs.

Our events in the third quarter are doing great. We can see that our focus on marketing is paying off:

· CBME China saw a 19% increase in exhibition area, totaling 138,000 sqm; visitor numbers were up by 11% to 59,287 and international visitors increased by 28%

· OSH (Occupational Safety & Health) India achieved 42%

increase in net exhibition area, a 72% jump in visitors to 3,109, and a 457% increase in paid delegates

· Marintec South America, held in Rio de Janeiro, Brazil, grew 17% in exhibition area and 31% in visitors

· The second edition of Care Show China in Shanghai d o u b l e d l a s t y e a r ’ s attendance to almost 700

· F u r n i t u re C h i n a v i s i to r numbers rose by 18.5% to 85,313, of whom 21,131 were overseas visitors from 144 countries and regions

· FMC China attracted 790 exhibitors from 43 countries and regions and 33,834 t r a d e b u y e r s f r o m 8 2 countries, including 28,812 local v i s i to rs and 5 ,022 overseas buyers

· T h e A l l C h i n a L e a t h e r Exhibition took up 92,000 sqm of exhibition area, a 10% increase; exhibitors and visitors grew by 10% and 9% respectively

· The September Hong Kong Jewellery & Gem Fair, the world’s largest jewellery fair achieved a 3% increase in exhibitors and welcomed 3,633 exhibi tors f rom 48 countries and regions despite the wall-bound situations

Well done to everyone for your hard work! Yours truly,Jimé EssinkPresident & CEO of UBM Asia

ISSUE 06 • SEP 2013Connect @ UBM ASIA

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MANAGEMENT/PRESIDENT & CEO PERSPECTIvE

Prime Minister of Malaysia, Yang Amat Berhormat Dato' Sri Mohd Najib Bin Tun Haji Abdul Razak, officiated the opening ceremony of Rail Business Asia.

President Benigno S. Aquino III of the Republic of the Philippines gave speech at the opening of Livestock Philippines 2013 Expo and Conference.

ISSUE 06 • SEP 2013Growth DrIvErS Connect @ UBM ASIA

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Over the years, UBM Asia has developed a thriving business organising exhibitions and has built a strong reputation.

In a drive for expansion, conferences were added to the UBM Asia portfolio a few years ago and the move rapidly produced another success story.

The India conference team pioneered the new venture and what a good job they made of it. They passed the initial test with flying colours and their success led to further expansion; conference teams were soon set up, first in China and then in Malaysia.

Today the India conference team continues to lead the way and their achievements have benefitted everyone across the UBM family.

So what dr ives the conference arm of the o p e ra t i o n ? Bans r i Shah , Conference Director at UBM India Conference, explains how the team developed.

“The team started three years ago,” she says. “In the first year the team completed

14 conferences. Now it is responsible for 73 conferences. The team comprises 63 people organised in specialised functional teams for content, sales, marketing, and operations.”

The key to a successful conference is understanding the challenges of the target market and providing a strong programme and content to meet them.

When it comes to growing conferences the answer lies with a robust focus on productivity, profit, and processes. Talent development and data are also important. The company is only happy when GP margins are in the late sixties.

Talking about the business strategies of the India conference team Bansri says the focus is on developing new products and spreading the company’s best practice across other business.

Comparing like-for-like competition, UBM is the number one conference organiser in India; the next target is to tap into the larger event potential that exists.

Bansri adds: “We work across 14 different sectors mostly in areas where UBM brands, such as CPhI, Food Ingredients, and tech, are strong or in parallel sectors that UBM is looking to launch into or expand as conferences is a faster and low risk medium to seed bed or test new markets. We have very strong relationships with our brands and while most of our events take place as stand-alone events outside of the main shows we are instrumental in brand extension strategies.”

India is a great market for conferences, but mostly anywhere can be as long as you understand what the market wants, give it to them and tell them you are giving it to them.

Bansri Shah

Number one conference

organiser in India{ {

The award winners are:

Award Category: Best Customers Recruitment Programme (CRP)WinnerUBM India – Tech MediaTitle of Programme/Campaign: INTEROP Mumbai 2012

1st Runner-UpUBM Asia - Business Intelligence, e-Business, IT, Jewellery Exhibitions and ProductionTitle of Programme/Campaign: Buyers Profile for Jewellery Visitors

2nd Runner-UpUBM Sinoexpo – Food & Hotel GroupTitle of Programme/Campaign: China Barista Championship

3rd Runner-UpUBM Malaysia – Malaysian International Furniture Fair (MIFF)Title of Programme/Campaign: FURNISH NOW – The Official Magazine of MIFF

G r e a t t e a m w o r k o f t e n s p r i n g s f rom divers i ty, col laborat ion, open communication, understanding, trust and respect. And great teamwork can certainly create synergy and foster creativity. When it comes to creativity, it is more than simply presenting a winning idea. It’s also about maximising the concept and working together as a team to get the very best out of everyone.

Here at UBM Asia members are proud to say “we do it better than the rest” and each year we honour the best of the best, who have worked very hard together to innovate and excel in their respective fields. These members of UBM Asia have excelled and won the awards and recognition they so well-deserved.

The UBM As ia Market ing Awards recognise those top achievers and the list of winners below is testament to

the talent we have in our team as we confidently move forward. We salute each and every one of them for their talent and dedication to the cause. Congratulations one and all. Well done. Keep up the good work.

{ {Winning teams of the 2013

ISSUE 06 • SEP 2013TEAM PowEr Connect @ UBM ASIA

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In the spotlight:

Award Category: Most Creative Campaign (CC)WinnerUBM Sinoexpo – Food & Hotel GroupTitle of Programme/Campaign: 2013 China Gelato Championship 1st Runner-UpUBM Sinoexpo – CPhI China TeamTitle of Programme/Campaign: InnoLAB – Live Show Room for Latest Laboratory Instrument and Solution 2nd Runner-UpUBM Singapore Pte – Tissue WorldTitle of Programme/Campaign: Poke it! 3rd Runner-UpUBM Asia – Production TeamTitle of Programme/Campaign: JNA Awards 2012

Award Category: Most Successful Partnership Programme (SPP)WinnerUBM Asia – Jewellery ExhibitionTitle of Programme/Campaign: Pavilion of the Year – India at the September Hong Kong Jewellery and Gem Fair 2010 1st Runner-UpUBM Sinoexpo – FMC, Echo QiTitle of Programme/Campaign: 2012 World Healthy Sleep Industry Conference

2nd Runner-Up UBM China (Hangzhou) – CBME ChinaTitle of Programme/Campaign: CBME Alliance with ABC Kids Expo and Harrogate Nursery Fair

3rd Runner-Up UBM Asia – Fashion Team (APLF)Title of Programme/Campaign: Tannery of the Year Awards Gala Dinner 2013 (TOTY)

Award Category: Best Electronic Marketing Campaign (EMC)WinnerUBM Sinoexpo – Food & Hotel GroupTitle of Programme/Campaign: 2013 HOTELEX E-Marketing Campaign 1st Runner-UpUBM India – Bhaswati DasTitle of Programme/Campaign: Social Media Campaign for “Giving Back-NGO India 2013”, a CSR initiative of UBM India (14th and 15th June 2013)

2nd Runner-UpUBM India – Jayesh KanaskarTitle of Programme/Campaign: SATTE 2013 Social Media Marketing

3rd Runner-UpUBM China (Hangzhou) – CBME ChinaTitle of Programme/Campaign: Weibo Forwarding to Win (Lucky Draw of Pre-registration)

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TEAM PowEr Connect @ UBM ASIA ISSUE 06 • SEP 2013

UBM’s third Green Team in Asia was formed in August in UBM Sinoexpo. Members are from Shanghai, Beijing and Guangzhou offices. The Team undertakes to work out green solutions and influence others to develop a more environmentally friendly corporate culture. The theme for people involvement is “From Less to More” and “From More to Less” for energy consumption.

UBM China Shanghai donated RMB50,000 to the Shanghai Charity Foundation in extending care for the elderly and children, subsidising schooling, and fighting poverty in Changning District.

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SUSTAinABiliTy Connect @ UBM ASIA iSSUE 06 • SEP 2013

Community

UBM Asia sponsored three students from the Jewellery Institute of Guangzhou Panyu Polytechnic, who won international and national jewellery competition awards, to visit the September Hong Kong Jewellery & Gem Fair, the world’s largest jewellery fair. This is part of the School-Enterprise collaboration between UBM Asia and the institute to recognise outstanding students.

20 UBM Asia Hong Kong staff members and their friends joined a corporate volunteer programme, organised with St James' Settlement, on a visit to solitary and low-income elders in Wanchai before the Mid-Autumn Festival. They delivered a bottle of hot chicken soup, two low-sugared moon cakes, and a pear to each elderly home.

Environment

People

SUSTAinABiliTy Connect @ UBM ASIA

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iSSUE 06 • SEP 2013

During the visit by David levin, CEO of UBM, and Sally Shankland, EVP/Group Director of People & Culture of UBM, UBM india officially launched Saarthi, the Employee Handbook and staff called out the UBM India Values with the Pledge in high spirit.

On 6 July, UBM Japan staff and their families enjoyed an afternoon BBQ on the banks of the Tama river in Tokyo. It was a great chance for the team to relax before the hard work of the run-up to the Japan Jewellery Fair in August.

Thanks to the Staff Social Club, UBM Asia staff members in Hong Kong and their families had a spectacular visit to Kadoorie Farm and Botanic Garden, and a fun bowling game on July 6.

A s p a r t o f t h e S ta f f E x ch a n g e Programme, Michael Chen, Operations Manager from UBM Sinoexpo, was selected from five candidates and will be placed in Hong Kong for three weeks from 3 November. His main focus is to strengthen Health and Safety for the operations team in UBM Sinoexpo. He will also visit other departments, such as Business intelligence and the Production/Design team, attend an international exhibition, and have the opportunity to be involved in Cosmoprof Asia.

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Corporate News

Corporate projeCts

Shanghai UBM Sinoexpo Internat ional Exhibit ion Co Ltd (UBM Sinoexpo) has been recognised by the Chinese government as a strong partner after agreement was reached to form a jo int venture company.

UBM S inoexpo, one of UBM Asia’s joint venture c o m p a n i e s i n C h i n a , s igned a co-operation a g r e e m e n t w i t h t h e Guzhen Town Government o f Z h o n g s h a n C i t y , Guangdong Province, to form a new joint venture company to manage the operation of the China (Guzhen) International Lighting Fair and thereby f u r t h e r p r o m o t e t h e development of the local exhibition industry.

The agreement was signed by Cheng Guanqiu, Deputy Director, Finance Bureau of Guzhen Town, Zhongshan City, Guangdong Province and Wang Ming l iang , Founder and Director of UBM Sinoexpo. Also present at the signing ceremony were senior representatives from Guzhen National Asset Management Office and

David Levin, CEO of UBM together with Jimé Essink, President & CEO of UBM Asia.

Launched in 1999, the Guzhen L ight ing Fair is billed as one of the most p ro f e s s i o n a l l i g h t i n g exhibitions in China. It is one of the driving forces contributing to the rapid development of the lighting

industry in Guzhen, which is renowned as China’s L i g h t i n g C a p i ta l a n d distributes lighting products all over the world.

The 12th In ternat ional L i g h t i n g F a i r & L E D Appl icat ion Exh ib i t ion w i l l b e h e l d f ro m 1 8 -21 October 2013 in the n e w L i g h t i n g C a p i ta l (Guzhen) Con fe rence & Exhibition Centre and in three l ight ing mar ts, providing a total exhibition area of 250,000 square metres. Organised by the Government of Zhongshan City, Guangdong Province, C h i n a A s s o c i a t i o n o f Lighting Industry and China Council for the Promotion of International Trade, the fair is expected to welcome 1,000 exhibitors.

Lighting up China’s Lighting Capital

U B M A s i a i s b u s y m e e t i n g t h e demanding challenges of setting up and standardising mobile apps across the company.

The project is being headed by Jérôme Hainz , Regional Director Event Technology & eBIZ, who said: “It starts with selecting which contents will be useful on a mobile device, getting content ready, and updating it regularly. We then have to promote it and maximise its impact with users. Also, it is important how we interpret the reports and analytics.”

There are, of course successes and failures along the way. One upbeat result was the latest edition of the September Hong Kong Jewellery &

Gem Show app, the “Mobile Buyer Guide”, which proved very popular with the international visitors and the total number of downloads was over 5,000.

According to Jérôme the key to success is simplicity. Don’t try to pack

your websites into an app, is his expert advice, and don’t get lost in detail pages that people won’t view.

And finally, ensure you include a question about your app in the post-event survey. In June, 85% of users said the app was useful to them.

Getting to grips with mobile apps

CorPorATE nEWS & CorPorATE ProJECTS Connect @ UBM ASIA ISSUE 06 • SEP 2013

From left: Mr. Zhang Xue Qiang, Mr. Wei Hongrui, Mr. Cheng Guanqiu, Mr. Wang Mingliang, Mr. David Levin and Mr. Jimé Essink.