Mark ConwayNetApp Academic Alliances March 1, 2012

The Move to the Cloud – Implications for the Next Generation of IT Education

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28th Annual Information Technology ConferenceCollaborating to Prepare Graduates for Rapid IT Change

Agenda– The Data Explosion– The Move to the Cloud– Implications for IT Education– Teaching Resources & Materials

– NetApp’s Academic Alliances Program

– Q&ASuncorp video: http://www.youtube.com/watch?v=3qV-iQtqCA0

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A Deluge of Data An Opportunity for CS & MIS Students ?

“… The total amount of digital storage worldwide is approaching 1 zettabyte, or 1 million times the contents of the Earth’s largest library. Currently that information is archived on equipment with a mass equivalent to 20 percent of Manhattan. Global data storage is expected to reach 35 zettabytes by 2020 …”

The Boston GlobeEditorial & OpinionSeptember 7, 2010

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Storage as a Major Component of IT Spend

Storage is 2nd highest cost in ITStorage costs are growing 50% per year

Storage efficiency is the answer.

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Peripherals9%

Servers27%

Storage23%

PCs / Notebooks22%

Networking19%

IDC Perspectives Study 2008

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The Need For Efficiency

Trimmed IT Budgets keep cost containment to top of mind Data growth represents a large expense and an opportunity to reevaluate

2010 2011 2012 2013 20143.8% 5.5% 5.7% 5.8% 5.6%

57.8%54.7%

49.8% 51.8% 51.9%

Storage Budgets Under ScrutinyAnnual IT Spending Growth Rate Annual Data Growth Rate

Source: IDC

A Major Market Transition is Underway

IT responsiveness not meeting business needsKeep-the-lights-on spending remains highStrategic IT investments are limited

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Aging Dedicated Architectures

UtilizationNo Data Reduction Data Copies

Huge Waste

Apps

Servers

Network

Storage

Explosive Data Growth

Waste, Complexity,and Inefficiency

Data

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IT Leaders Are Exploring Alternatives

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Dedicated Architectures

Embrace Service Providers?Delivering new levels of cost efficiency and responsiveness

Build a Private Cloud?Compete on cost and deliver business enablement

Internal IT

External

Business as usual is not the winner’s choice

The Challenges Facing IT Today Running out of power, cooling, space in the data

center Economic pressures requiring IT budgets to do

more for less >70% (industry average) of IT budgets are

dedicated to “keeping the lights on”, only a minority towards innovation and growth

IT increasingly expected to quickly adapt to business changes

Need to develop forward-looking skills and IT architecture

Continually dealing with numerous vendors for resolution

The Move to the Cloud

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Recent News

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Gartner Hype Cycle for Cloud Computing

Gartner says the time for talking is over!

Global Cloud Traffic – the Zettabyte EraCisco Global Cloud Index - 2011

Annual global data center IP traffic will reach 4.8 zettabytes by the end of 2015

Global cloud IP traffic will increase twelvefold over the next five years. Overall Cloud IP traffic will grow at a CAGR of 66 perfect from 2010 – 2015

By 2014, more than 50 percent of all workloads will be processed in the cloud

By 2015, one-third of data center traffic will be cloud traffic.

Projected Revenue Growth from all IT in 2011: $1.6T (5.7%)2 - But cloud is < 2% of the marketNOTE: The economic downturn has amplified cloud services adoption due to the cost-cutting mantra of most organizations.

Cloud Revenue

1Byrne, Brian, “Public Cloud Revenue to Rise 21.6% by 2014”, February 8, 2011, http://bit.ly/tBRNWv.2Gens, Frank, “IDC Top 10 Predictions”, December 2010, IDC #225878, Volume: 1, http://http://bit.ly/v2xkSe.

U. S. Cloud1 2009 2014 CAGRPublic Cloud $11.1 B $29.5 B 21.6%Private Cloud $7.3 B $11.8 B 10.1%Total Cloud $18.4 B $41.3 B 17.6%

Cloud Momentum

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Source: NextGov.com

Shift of Federal Spending to Cloud

Cloud, 25%(100% OpEx)

Other IT, 75%(20% CapEx, 80% OpEx)

Federal IT Spending Goals

Cloud in all Markets

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Source: GovTech.com

Public Cloud Spend Up in All Regions

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EMEA Total

Asia Pacific Total

Americas Total

0

$10B

$20B

$30B

$40B

$50B

$60B

2009 20132010 2011 2012 2014Data Sources: IDC #226222 (December 2010); IDC #223549 and #223396 (June 2010)

26% CAGR

Transitioning from Virtualization to Cloud

Private Cloud: behind the firewall of an enterprise, closed to public Public Cloud: accessible via service providers for general purchase Hybrid Cloud: private clouds linked to public clouds

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Application-Based Silos

Public CloudZones ofVirtualization

Private Cloud

Storage

Servers

Apps

Network Hybrid

Workloads moving increasingly to virtualized cloud infrastructure

NetApp Momentum in Virtual Environments

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Forrester Global Virtual Server Environments SurveysQ: Which vendor(s) supplied the networked storage used for your virtual server environment

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2010

“Storage Choices For Virtual Server Environments”, Forrester Research Inc., January 15, 2009

“Storage Choices For Virtual Server Environments, Q1, 2011”, Forrester Research Inc., March 15, 2011

Storage, the Cloud and Shared Services IT

Why Faculty Should Care

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Implications for Academia

“Today’s IT landscape is undergoing a major shift as cloud computing and virtualization are becoming the norm. As a result, data management and storage strategies are changing. It’s our job as educators to make sure our students have a knowledge base and understanding of these technologies so that when they graduate, they are prepared to hit the ground running. NetApp has proven to be an innovator and industry leader in enabling shared infrastructures, and working with them really helps me open up new doors for my students and get them ready for the real world.”

Professor Xiao Su Department of Computer Engineering,

San Jose State University

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"There seems to be a shortage of skilled technologists who understand cloud; how it applies to their IT organization, who the vendors are, what the architectures are (and so on). Those folks are in short supply because everyone is on a learning curve. I think anyone who can stand up and say 'I'm a certified cloud technologist' is definitely going to be sought after by IT organizations.“• Gene Ruth, Research Director, Gartner

CIOs Rank Cloud as Top Tech Priorities

Perception has gone from vendor hype to IT priority

* = New Response Category, Top catagoriesSource: Gartner - The 2011 CIO Agenda

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The Changing IT Agenda

The New IT Organization – Results of the 2011 Role of the CIO Beyond the Crossroads Survey, Summer 2011MIT Sloan CIO Symposium & SearchCIO.com

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The Question Is Not “If,” It’s “How”

Apps

Servers

Network

Storage

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All roads lead to shared infrastructure

Internal IT

External Requirements are the same: flexible and efficient shared IT infrastructures that increase service levels

Components & Resources

The Program

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The Academic Alliances Program Launched January 2011

An innovative industry-academic partnership to support faculty & student learning on storage systems and management

NetApp Confidential - Internal Use Only 28

For more information, visit: http://www.netapp.com/us/company/leadership/academic-alliances/

Program Components & Resources Access to a library of interactive,

professionally developed web-based courses

Innovative classroom-ready “teaching modules” focused on an array of storage-related topics

NetApp virtual simulator for a real-world, hands-on learning experience with industry-leading storage management tools

A rich library of current, highly relevant teaching materials including white papers, industry and analyst reports, case studies and technical papers

Curriculum development consultation and support

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The Engagement Level Continuum

HW / SW Lab donation

Guest lectures Faculty training

Simulations / Hands -on

Offer faculty varying participation and commitment levels to support different levels of interest and involvement.

Student E-Learning Accreditation

NetApp content in courses

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What: Streamlined, easy-to-use, pre-packaged content on storage-focused topics

Description: The Cloud Computing Teaching Modules provides three levels of content including: an introduction to Cloud Computing, Cloud Design & Implementation and Cloud Architectures and Technologies.

Benefits: Relevant teaching materials at your fingertips ; disperate ,multi-media content in one place improves efficiency of knowledge transfer

Audience: For CS, IT and MIS faculty and students.

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NetApp’s Learning Resource Application and Academic Alliances “Teaching Modules”

https://www.brainshark.com/netapp/RCP-PKG-PRIVATECLOUDED

Data ONTAP Simulator

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 What is it ?A tool that gives you the experience of administering and using a NetApp storage system with all the features of Data ONTAP at your disposal.

Faculty & Student Access to eLearning Library

Learning Accounts Web-based Courses

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Student Feedback – WBTs

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“I definitely gained a better understanding of the role of storage.  Before this class, I had almost no knowledge of storage in today’s enterprise computing.”

“It was so much better than the textbook! It made it a lot more interesting with the use of the visual aids and the way the narrator described all the components. By using the web-based course you were able to add life to the lesson and it kept my attention.”

“The entire Data ONTAP course was interesting to me, and I’d love to have a chance to play with/use the software in a real world situation someday.”

Yes, being able to listen to “Bob” while looking directly at the graphics and examples that relate to the speech is very helpful. The web-based course is more intuitive and interactive than our text book but more importantly than that, the course is up to date.

Early Adopters

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In closing…….

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The Major Shifts in 21st Century Information Technology

From http://zdnet.com/blog/hinchcliffe on ZDNet.

THANK YOU!Mark ConwaySr. Program LeadAcademic AlliancesMark.Conway3@netapp.com