the myth of business intelligence - new york oracle user group
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The Myth of Business IntelligenceThe Myth of Business Intelligence 11
The Myth of BusinessThe Myth of BusinessIntelligenceIntelligence
Rod LeDieuRod LeDieuDirectorDirector
The Myth of Business IntelligenceThe Myth of Business Intelligence 22
AgendaAgenda
nn Looking at the PastLooking at the Pastnn The ChasmThe Chasmnn Common MythsCommon Mythsnn Filling the VoidFilling the Void
The Myth of Business IntelligenceThe Myth of Business Intelligence 33
Looking at the PastLooking at the Past
nn Sequential ProcessingSequential Processingnn ‘Flat’ Reports‘Flat’ Reportsnn 6 Months to produce6 Months to producenn Slow to respondSlow to respondnn Out of date beforeOut of date before
implementedimplemented
ReportsReports
The Myth of Business IntelligenceThe Myth of Business Intelligence 44
Looking at the PastLooking at the Past
nn Personal ComputingPersonal Computingnn Very flexibleVery flexiblenn Time ConsumingTime Consumingnn TediousTediousnn InstantInstant
The Myth of Business IntelligenceThe Myth of Business Intelligence 55
Looking at the PastLooking at the Past
Decision Support SystemsDecision Support Systems
Reporting SystemsReporting Systems
The Myth of Business IntelligenceThe Myth of Business Intelligence 66
Looking at the PastLooking at the Past
nn Database EnginesDatabase Enginesnn Classic Express / SASClassic Express / SAS
etc.etc.nn pcExpresspcExpress v1.5 v1.5
released in 1982released in 1982
The Myth of Business IntelligenceThe Myth of Business Intelligence 77
Looking at the PastLooking at the Past
That was all pre-WindowsThat was all pre-Windows
The Myth of Business IntelligenceThe Myth of Business Intelligence 88
Looking at the PastLooking at the Past
nn Microsoft WindowsMicrosoft Windowsnn IBM OS/2IBM OS/2
The Myth of Business IntelligenceThe Myth of Business Intelligence 99
Looking at the PastLooking at the Past
Decision Support SystemsDecision Support Systems
Executive Information SystemsExecutive Information Systems
The Myth of Business IntelligenceThe Myth of Business Intelligence 1010
Looking at the PastLooking at the Past
What were the differences?What were the differences?nn Graphical User Interface – Let’s all imitateGraphical User Interface – Let’s all imitate
the Microsoft Interfacethe Microsoft Interfacenn Supposedly more “Intuitive”Supposedly more “Intuitive”
The Myth of Business IntelligenceThe Myth of Business Intelligence 1111
Looking at the PastLooking at the Past
Nothing much has changed since then!Nothing much has changed since then!
The Myth of Business IntelligenceThe Myth of Business Intelligence 1212
Looking at the PastLooking at the Past
“The query/report writers and spread-sheets“The query/report writers and spread-sheetshave been extremely limited in the wayshave been extremely limited in the waysin which data (having already beenin which data (having already beenretrieved from the DBMS) can beretrieved from the DBMS) can beaggregated, summarized, consolidated,aggregated, summarized, consolidated,summed, viewed, and analyzed.”summed, viewed, and analyzed.”
E.F. E.F. CoddCodd, S.B. , S.B. CoddCodd and C.T. and C.T. SalleySalleyProviding OLAP to User-AnalystsProviding OLAP to User-Analysts
The Myth of Business IntelligenceThe Myth of Business Intelligence 1313
Looking at the PastLooking at the Past
“Most notably lacking has been the ability to“Most notably lacking has been the ability toconsolidate, view, and analyze dataconsolidate, view, and analyze dataaccording to multiple dimensions... calledaccording to multiple dimensions... called‘multidimensional data analysis’”‘multidimensional data analysis’”
E.F. E.F. CoddCodd, S.B. , S.B. CoddCodd and C.T. and C.T. SalleySalleyProviding OLAP to User-AnalystsProviding OLAP to User-Analysts
The Myth of Business IntelligenceThe Myth of Business Intelligence 1414
Looking at the PastLooking at the Past
Business Intelligence is the process ofBusiness Intelligence is the process oftransforming transforming datadata into into informationinformation and and
through discovery transforming thatthrough discovery transforming thatinformation into information into knowledgeknowledge..
Gartner GroupGartner Group
The Myth of Business IntelligenceThe Myth of Business Intelligence 1515
Looking at the PastLooking at the Past
Business Intelligence is the process ofBusiness Intelligence is the process oftransforming data into information andtransforming data into information and
through through discoverydiscovery transforming that transforming thatinformation into knowledge.information into knowledge.
Gartner GroupGartner Group
The Myth of Business IntelligenceThe Myth of Business Intelligence 1616
19991999
PedabytesPedabytes
19911991
TerabytesTerabytes
19871987
GigabytesGigabytes
The ChasmThe Chasm
19831983
MegabytesMegabytes
The Myth of Business IntelligenceThe Myth of Business Intelligence 1717
Common MythsCommon Myths
The Myth of Business IntelligenceThe Myth of Business Intelligence 1818
Relational Databases are Great forRelational Databases are Great forBusiness Intelligence …Business Intelligence …
Optimized forfast transactionalresponse times
Optimized forfast transactionalresponse times
Designed to holdlarge amounts ofdetail level data
Designed to holdlarge amounts ofdetail level data
Designed tohandle a large
number of users
Designed tohandle a large
number of users
Un-natural datastorage for end
users
Un-natural datastorage for end
users
The Myth of Business IntelligenceThe Myth of Business Intelligence 1919
Cubes R Us …Cubes R Us …
Optimized forfast slice, dice
and pivot
Optimized forfast slice, dice
and pivot
Provides fullyflexible end user
functionality
Provides fullyflexible end user
functionality
Natural “view” ofthe data in the
eyes of endusers
Natural “view” ofthe data in the
eyes of endusers
Language allowsability to modelcomplete cubes
Language allowsability to modelcomplete cubes
The Myth of Business IntelligenceThe Myth of Business Intelligence 2020
Executives want to be able toExecutives want to be able torotaterotate their reports … their reports …
ReportsReports
“I just want thesystem to makemy job easier”
“I just want thesystem to makemy job easier”
“Can’t this thing tellme what I want toknow without me
having to dig for it?”
“Can’t this thing tellme what I want toknow without me
having to dig for it?”
The Myth of Business IntelligenceThe Myth of Business Intelligence 2121
Executives want to be able to buildExecutives want to be able to buildtheir own reports …their own reports …
ReportsReports
“What do I payconsultants and
my ITdepartment for?”
“What do I payconsultants and
my ITdepartment for?”
“I havetechnofobia, I
really can’thandle this!”
“I havetechnofobia, I
really can’thandle this!”
The Myth of Business IntelligenceThe Myth of Business Intelligence 2222
Executives need to be able to drillExecutives need to be able to drillto the lowest level of detail …to the lowest level of detail …
“I don’t trust thepeople beneathme to do theirjob properly”
“I don’t trust thepeople beneathme to do theirjob properly”
“I like havingaccess to all thedata that I wasfamiliar with…”
“I like havingaccess to all thedata that I wasfamiliar with…”
“I’m a hands onkind of manager
– I need theinformation”
“I’m a hands onkind of manager
– I need theinformation”
The Myth of Business IntelligenceThe Myth of Business Intelligence 2323
??
??What is the
sequence to therules?
What are thebusiness
questions thatneed to beanswered?
The Business Rule ModelThe Business Rule Model
Can we build
DB structures to
hold the rules?
Whatparametersdrive the rulesandprocesses?
The Myth of Business IntelligenceThe Myth of Business Intelligence 2424
Change the way we buildChange the way we build
nn The Analysis phase must change to reflectThe Analysis phase must change to reflectthe fact that we are going to build athe fact that we are going to build asystem using the Business Rules Model.system using the Business Rules Model.
nn The Database Design will change to reflectThe Database Design will change to reflectthe new model.the new model.
nn The Menu navigation must change toThe Menu navigation must change toreflect the new model.reflect the new model.
The Myth of Business IntelligenceThe Myth of Business Intelligence 2525
Change the Analysis PhaseChange the Analysis Phase
nn Identify key users and groups.Identify key users and groups.nn Walk through the Analysis Walk through the Analysis processprocess that that
each of the users and groups workseach of the users and groups worksthrough.through.
nn Examine current reports, identifyExamine current reports, identifyparameters that cause them to highlightparameters that cause them to highlightparticular figures.particular figures.
The Myth of Business IntelligenceThe Myth of Business Intelligence 2626
Change the Analysis PhaseChange the Analysis Phase
nn Build the Business Rule Model.Build the Business Rule Model.nn Conceptualize the models that will beConceptualize the models that will be
needed to support the Business Ruleneeded to support the Business RuleModel.Model.
nn Determine the inter-relationship betweenDetermine the inter-relationship betweenthe Rules.the Rules.
The Myth of Business IntelligenceThe Myth of Business Intelligence 2727
Change the Database DesignChange the Database Design
nn Build User-based structures that holdBuild User-based structures that holdhistory and favorites etc.history and favorites etc.
nn High level aggregate objects (Tables /High level aggregate objects (Tables /Measures) that provide fast access toMeasures) that provide fast access tosummary level data.summary level data.
nn Key measures based on high levelKey measures based on high levelenquiries by users.enquiries by users.
The Myth of Business IntelligenceThe Myth of Business Intelligence 2828
Change the Database DesignChange the Database Design
nn Question the “coolness” of designs withQuestion the “coolness” of designs withthe “So What?” question.the “So What?” question.
nn Design to make use of usage trackingDesign to make use of usage trackinginformation.information.
The Myth of Business IntelligenceThe Myth of Business Intelligence 2929
Change the Menu styleChange the Menu style
nn Ditch traditional Menus.Ditch traditional Menus.nn Menus should be structured along theMenus should be structured along the
Business Rules time line.Business Rules time line.nn The interface should mould itself to theThe interface should mould itself to the
end-user.end-user.
The Myth of Business IntelligenceThe Myth of Business Intelligence 3030
Change the Menu styleChange the Menu style
nn The Logic of the Interface should matchThe Logic of the Interface should matchthe Business the Business ProcessProcess..
nn The Links between the interface and theThe Links between the interface and themodels should be seamless.models should be seamless.
nn Each user must be able to reset theEach user must be able to reset theparameters for any Business Rule Model.parameters for any Business Rule Model.
The Myth of Business IntelligenceThe Myth of Business Intelligence 3131
Traditional MenusTraditional Menus
nn Standard ReportsStandard Reportsnn ForecastsForecastsnn BudgetBudgetnn GrowthGrowthnn RankingRanking
nn ReviewReviewnn QuotaQuotann ExceptionsExceptionsnn TrendTrendnn ……
The Myth of Business IntelligenceThe Myth of Business Intelligence 3232
Traditional MenusTraditional Menus
The Myth of Business IntelligenceThe Myth of Business Intelligence 3333
Newspaper Style MenuNewspaper Style Menu
nn Today’s HeadlinesToday’s Headlinesnn Stories in detailStories in detailnn Departmental InformationDepartmental Information
The Myth of Business IntelligenceThe Myth of Business Intelligence 3434
Example MenuExample Menu
News in ShortNews in Shortnn Increase in productsIncrease in products
that have failed tothat have failed toperformperform
nn Key PerformanceKey Performanceproblemsproblems
nn HighlightsHighlights
Today’s Top StoriesToday’s Top Storiesnn Today’s Sales FiguresToday’s Sales Figuresnn Financial PositionFinancial Positionnn Budget ProcessBudget Process
nn Key DatesKey Datesnn InformationInformation
The Myth of Business IntelligenceThe Myth of Business Intelligence 3535
Example Menu and InterfaceExample Menu and Interface
The Myth of Business IntelligenceThe Myth of Business Intelligence 3636
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