the n etworked business model co-op co-operativeinternet-based
TRANSCRIPT
the networked
Business Model
co-opCo-operative Internet-based
Assumption:
Better quality products and services come from a focussed effort to
deliver on your strengths and core competencies.
SWOT
trengths
eaknesses
pportunities
hreats
Simple Idea
Networked Co-op
Everyone ‘offers’ everything.
You cover the weakness of others.
Others cover your weaknesses.
Deliver on your strengths.
The Internet simplifies this kind of co-operation
... especially in the delivery of ‘knowledge services’.
Many services can be:
offeredrequested
co-ordinateddelivered
charged forsupported
... over the Internet.
examples:conferences
content managementwww services
su consultationstraining (online + bookings)
user supportinternal tendering
... of possible co-op services.
Of course some things
must be done locally!!
examples:primary user contactrelationship building
customization of servicesface to face trainingface to face support
outreach and marketing
... of local must do’s.
Co-opetition:
Co-operation doesn’t have to mean the complete elimination of competition.
Co-opetition:It can also include working together to develop
individual products and ‘market awareness’ while at the same time competing for individual clients.
Co-opetition:
This is ‘co-opetition’.
Networked Co-op Benefits
Lower overhead.Shared R&D.
Shared marketing.Focus on strengths.
Build on strengths of others.
organizations
Don’t do everything, just offer everything.
Networked Co-op Benefits
Reliability.Choice.
Interoperability.Global integration.
The Network!
users / clients
The Network!
Service.Access.
R&D. Content.
.... is more than the sum of its parts.
APC + Networked Co-op
Language.
Global.
National.
Regional.
APC c. 1990
Member Quser contactconferences
e-mailtraining
documentation
Direct dial
modems
Exp
ensi
ve in
tern
atio
nal
ph
one
lin
es.
Member x
Member y
Member z
APC c. 2000?
The Internet
The Internet
APC c. 2000?
Member Q
user contactconferences
Member z
user contactdocumentation
Member y
user contacttraining
Member x
user contacte-mail
APC = Networked Co-op?
Language.
Global.
National
Regional.
Exercise!Identify strengths for each member.
Identify ‘weakness gaps’.
List opportunities for co-operation.
List areas ‘overlap threats’.
Report back to group.