the national bike blog explosion
DESCRIPTION
Why niche media are taking over the media landscape, and how the bike niche is spread through five different types of web media.TRANSCRIPT
The national bike blogging explosion
Michael Andersennews editor, BikePortland.org
staff writer, The Green Lane Project
What's going onin the media?
Five kinds of bikey websites
Do bike media matter?
What's going onin the media?
The news continuumnews that matters
to MANYnews that matters
to a FEW
...a LITTLE ...a LOT
In general, the things I've seen really work online as startups have all been single-topic. It may just be Apple, or it might be laptops.
I think they do that for good business reasons, but they also do this from good community-building reasons. I don't have to explain to the audience of ArtsWatch who the hell Hamlet was and why that's a great play.
the main problem with local news(especially civic news)
Nobody cares
the main problem with local news(rephrased)
Everybody cares a little
What did a personcare about in 1953?
my personal family & friends
my personal family & friends
my personal family & friends
my personal job & career
my personal family & friends
my personal job & career
my personal garden
my personal family & friends
my personal job & career
my personal garden
my favorite sports team
my personal family & friends
my personal job & career
my personal garden
my favorite sports team
my city council
BUT
in 1953, profit =
VOLUME
What dideverybody in town
care about in 1953?
my city council
Everybody cares a little
my city council my city council
my city council
my city council
my city council
my city council
my city council
my city council
my city council
What's changed?What's changed?
1953 2013
What does a person care about in 2013?
my personal family & friends
my personal family & friends
my personal job & career
my personal family & friends
my personal job & career
my personal garden
my personal family & friends
my personal job & career
my personal garden
my favorite sports team
my personal family & friends
my personal job & career
my personal garden
my favorite sports team
my city council
my personal family & friends
my personal job & career
my personal garden
my favorite sports team
What's changed?What's changed?
1953 2013
my city council Not how much I care about things.
Nor the number of hours in my day.
my personal family & friends
my personal job & career
my personal garden
my favorite sports team
my city council But my available media options.
my personal family & friends
my personal job & career
my personal garden
my favorite sports team
my city council But my available media options.
This is important
Information is power
Information is power+
Information is power+
Niches create information
Information is power+
Niches create information=
Information is power+
Niches create information=
Niches become powerful
Five kinds of bikey websites
Social forums
Social forums
Lifestyle blogs
General bike news
General bike news
General bike news
Advocacy news
Advocacy news
Urbanism news
Urbanism news
Urbanism news
Urbanism news
Urbanism news
Do bike media matter?