Creating a Bridge –

developing & connecting an

entrepreneurial community

with Major Global Markets

We need to harness certain

areas of technological

breakthroughs,

advancements in

emerging software

technologies and

techniques to drive efficiencies

and gain exponentially

improving competitive

advantage

The Need

Develop and

incubate our own

series of Software-

based Startups

that are custom

tailored to meet

our needs

The Solution

One startup for every 1800 Israelis

#2 in absolute number of Startups (US is #1)

VC investment per capita is 2.5 times over the

US and 30 times Europe

World leader in # patents per capita

No.1 in R&D spend per capita

The beginning: Tel Aviv

Nurturing early-stage startups to seek first move advantage,

accelerate startups route to market by providing tactical

training and guidance, together with seeking commercialization

opportunities across the Coca-Cola system.

7 months

Circa 10 startups per Cohort

No equity taken or cash given to startups

First Mover advantage opportunity

Focus is on education and relationship building

Outcomes are pilots, ecosystem growth

Program Overview

Consumer

Engagement

Supply

Chain

Consumer

Retail

Marketing

Innovation

Health &

Wellness

The Themes

Growth Early Stage

• Operating for under a year

• 1 – 5 employees

• Idea only or initial prototype

• In Alpha development phase

• No customers or Israeli only

• Pre-Seed / Angel Investment only

• Values use of provided office space

• Operating for over a year

• 1 – 10 employees

• Alpha stage product

• Beta development phase

• Israeli customers

• 1 or 2 small non-competitive US

and/or European customers

• Angel or Seed Investment

• Own office space

These are pre-startup or very

early stage startups looking to

establish themselves

These are young, established startups

looking for growth opportunities in

the US & Global Markets

Example Description Example Description 40%

60%

Startup Definition

Activate Referral

Network (*) to

recommend the

Program to 500+

potential startups

Target 100+

Applications and

conduct initial online

reviews

Filter to 50+

potentials and

conduct physical

Interview sessions

Align on final 10

and initiate the

Program

Target One

success out of

the 10

500 100 50 10 1

(*) Network of local Angel Investors, VC's, Serial Entrepreneurs, key influential connectors and technology partners

Activate

Apply

Filter

Select

Success

The Selection Process

Sponsor Day

(Atlanta)

Event in Atlanta, USA for

one team representative.

• Available to every

team invited into the

Program

• Connect with one or

more Business

Sponsors

• Attend the Coca-Cola

Marketing DNA

training program

Development

(Tel Aviv)

Work on your solution

in a shared

workspace.

• Available to every team in

the program

• Free workspace

• Access to Meeting Rooms

• Weekly video-conference

training sessions from

Coca-Cola executives

• Regular guest speaker

events

• Access to Business

Sponsors

• Access to local Mentor

Network

Pilot (Upon Request)

An opportunity to pilot

your solution in the

Coca-Cola System

• Subject to approval

by Business

Sponsor

• Solution piloted at a

Coca-Cola Business

Unit or Bottler

License (Upon Request)

The chance to license

your product with

Coca-Cola

• Subject to approval

by Business

Sponsor

• Subject to

successful Pilot

Showcase Event

(Atlanta)

Event Atlanta, USA for

one team representative.

• Available to every

team invited into the

Program

• Meet and Present to

Coca-Cola Business

Executives

• Meet and Present to

Coca-Cola Key

Customer executives

• Meet with The

Bridge VC Partners

Sponsor Connect

Sessions Launch

Event

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7

Showcase Event

The Program Structure

Delivering software

technology solutions that

meet our specific needs

faster and cheaper

Provide a zero-cost

workplace environment to

grow a company

Tap into a wealth of

Business, Venture and

Technical expertise

Offers the potential of an

initial significant client for

the solution

Potential paying

Customers leveraging

Technology solutions

portfolio

Potential for new

product OEM/Sales

Partner opportunities

Provides early-stage

insight into the emerging

trends and needs of

Enterprise clients

Gain early access to

more mature startups,

already with a potential

major Enterprise client

Enable capability to

guide/steer startups of

interest

Offer potential significant

commercialization

opportunities

Coca-Cola Startups Technology

Partners VC’s

Potential additional

Revenue

Share/Investment

opportunities

Increase the business and

technology competitiveness of

the company and systems

First mover advantage

The Win-Win

the startups From the 2014 & current 2015 program

A new journey: Atlanta

Developing Startup Ecosystem

Talent

Development

Startup

Development

An Open Community Network of Atlanta Corporates, providing training and

commercialization opportunities for early stage software technology startups and support

of a series of non-profit partnerships focused on seeding and nurturing the next set of

future software technology entrepreneurs.

DE

MA

ND

SU

PP

LY

Expanded Corporate Membership

E.G

E.G

E.G

Engagement Consumer Engagement

Consumer Retail

Supply Chain

Marketing Innovation

Health & Wellness

IOT/Smart

Cities

FinTech/Cyber

Security

Mobile Solutions

eCommerce

Crypto-currency

Crowd-Sourcing

Geo-location

Internet Of Things

Geo-Fencing

Big Data

Predictive Analysis

Theme Tracks for 2017

The focus is on Atlanta Startups but

BridgeCommunity is also reaching out

across the local area, encouraging

startups that match the criteria of the

Corporate Members to come to Atlanta

for the program.

Putting Atlanta On The Map

The Selection Area

A partnership with the Atlanta Hawks and Philips

Arena has the potential to significantly amplify

PoC/Pilot engagement opportunities with

BridgeCommunity startups, repositioning the

Arena as a sports, entertainment and

entrepreneurial hub serving the local community

• Up to 18,000 active engaged fans

• Broadcast reach across 8 different states

and up to 14 million homes

• Built-in UX lab for user testing

• Access to collaborative spaces for

members and start ups

Classified – Confidential The Coca-Cola Company

Philips Arena / User Engagement Lab

Budget Engagement Opportunities

Individual modest contributions

that collectively form total budget

for the program.

Each Member need engage only

with the startups that interest them,

knowing that other Members can

pick up the others.

Significant collective opportunities

available to startups from all the

Member organizations, a much wider

pool of startups available for the

Member organizations to explore

Spread the Commitment Relieve the pressure Amplify the attraction

“If you want to go fast, go alone. If you want to go far, work together” African Proverb

The Power of Collaboration

Talent Development

Social

Transformation

through

Technology

Entrepreneurism

+ BridgeCommunity

Corporate Members

The Circle of Opportunity

Key Take Aways

Listen Pivot Stealth Referral Speed

Listen and absorb

feedback

Adjust approach

based on feedback

Launch private site,

issue custom referral

links to advocates of

the program

Advocates refer

program to startups

they believe are a

good fit

Run fast, learn and

pivot along the way

Our approach

1. Drive democratized innovation ownership

2. Embrace failure

3. Streamline governance processes

4. Ensure Business Pull rather than System Push model

5. Embrace Startup culture to provide a shot of adrenaline to your corporation

6. Treat [Bridge] Startups as Brand Ambassadors and act appropriately

7. Adopt a Pay-it-Forward approach

8. Integrate into and support the local community

Recommendations

What is BridgeCommunity?

A Community of Startups

A Community of Corporates

Helping the local Community

thank you Anthony Newstead

Global Group Director, Emerging Technologies & Corporate Innovation,

co-founder of http://www.bridgecommunity.com

anthony@coca-cola.com