the net: branding vr as a national resource for business kathy west-evans, director of business...
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The NET: Branding VR The NET: Branding VR as a National as a National
Resource for BusinessResource for BusinessKathy West-Evans, Director of Business Relations Kathy West-Evans, Director of Business Relations
The National Employment Team @ CSAVRThe National Employment Team @ CSAVR
Harley Engelman, Marketing Consultant Harley Engelman, Marketing Consultant
KAT CommunicationsKAT Communications
John P. Evans, Employer Relations ManagerJohn P. Evans, Employer Relations Manager
DVR – State of WashingtonDVR – State of Washington
Bra
ndin
gB
randin
g
Branding delivers
Branding delivers your message to
your message to your customer.
your customer. It confirms
It confirms credibility and
credibility and creates user
creates user loyalty.loyalty.””
December 2012
National Employment
Conference
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Bra
ndin
gB
randin
g
It is based on
It is based on the needs and
the needs and wants of your
wants of your customer and is
customer and is integrated at
integrated at every point of
every point of public contact.
public contact.””
December 2012
National Employment
Conference
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Joanna L
ord
Joanna L
ord
In a lot of ways, people don't buy products anymore -- they
buy your business’s story.”
December 2012
National Employment
Conference
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Bra
ndin
g:
Bra
ndin
g:
A S
trate
gic
Tool
A S
trate
gic
Tool • Gives you a competitive
Gives you a competitive
advantageadvantage• Quantifies who you are,
Quantifies who you are,
what you are and what
what you are and what
you are capable of doing
you are capable of doing
• It is your promise to your
It is your promise to your
customer customer • Must be applied
Must be applied consistently across your
consistently across your
networknetwork• Sets you apart from your
Sets you apart from your
competitioncompetition
December 2012
National Employment
Conference
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Bra
ndin
g
Bra
ndin
g
Basi
csB
asi
cs
DefineDefine Promote
Promote DeliverDeliver Protect
Protect
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National Employment
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Bra
ndin
g a
nd
Bra
ndin
g a
nd
Mark
eti
ng
Mark
eti
ng
• Branding impacts
Branding impacts your marketing
your marketing strategy. strategy. What needs to
What needs to be done;be done;How to do it; and
How to do it; and Action steps for
Action steps for implementation
implementation..
December 2012
National Employment
Conference
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Mark
eti
ng
Mark
eti
ng
Str
ate
gy
Str
ate
gy External –
External – CustomerCustomer Internal – Your Team
Internal – Your Team and Strategies
and Strategies Short and Long
Short and Long Term GoalsTerm Goals
December 2012
National Employment
Conference
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Bra
ndin
g t
he N
ET:
Bra
ndin
g t
he N
ET:
W
hat
did
we le
arn
What
did
we le
arn
fr
om
our
busi
ness
from
our
busi
ness
cu
stom
ers
?cu
stom
ers
? • One Company
One Company• National in scope
National in scope• Easy to access
Easy to access• Build Relationships
Build Relationships• Build Trust
Build Trust• Consistent and Coordinated
Consistent and Coordinated
• Deliverability
Deliverability• Sustainability
Sustainability• Talent and business
Talent and business focused services
focused services
December 2012
National Employment
Conference
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The N
ET:
The N
ET:
In
frast
ruct
ure
Infr
ast
ruct
ure
• 80 Agencies
80 Agencies• Operated at the state
Operated at the state
level but joined by
level but joined by leadership through
leadership through CSAVRCSAVR• Commitment to a dual
Commitment to a dual
customer approach
customer approach• Business driven strategy
Business driven strategy
• Single point of contact
Single point of contact• VR partners: VA, AIR and
VR partners: VA, AIR and
community agencies
community agencies • NET Protocol: our
NET Protocol: our commitment to our
commitment to our customers and each other
customers and each other
December 2012
National Employment
Conference
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December 2012
National Employment Conference
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Delivering Talent, Support Delivering Talent, Support and Solutionsand Solutions
• Pre-EmploymentPre-Employment• InternshipsInternships• Business based trainingBusiness based training• On the job training On the job training
• HR/Staffing- Talent HR/Staffing- Talent Acquisition Acquisition • Recruitment & PromotionRecruitment & Promotion• Benefits & CompensationBenefits & Compensation• Retention SupportsRetention Supports• Employee Advisory Services Employee Advisory Services
• AccommodationsAccommodations• Work Site AssessmentWork Site Assessment• Assistive TechnologyAssistive Technology
• Staff TrainingStaff Training• Disability AwarenessDisability Awareness• ADA/Employment LawsADA/Employment Laws
• Diversity ProgramsDiversity Programs• Customer ServiceCustomer Service
• Universal DesignUniversal Design• ContractsContracts• FacilitiesFacilities• Programs/ServicesPrograms/Services• Assistive Technology Assistive Technology • Information TechnologyInformation Technology
• Financial SupportsFinancial Supports• Tax credits/deductions Tax credits/deductions • WOTCWOTC• Barrier RemovalBarrier Removal
• Legal & ComplianceLegal & Compliance• EEOC/Affirmative ActionEEOC/Affirmative Action• Labor Relations Labor Relations • Policy DevelopmentPolicy Development• Risk ManagementRisk Management
• Product DevelopmentProduct Development• Marketing Marketing & Outreach & Outreach
The NET: Business ServicesThe NET: Business ServicesDefined by Business CustomersDefined by Business Customers
Bra
ndin
g t
he
Bra
ndin
g t
he
NET
NET
Where
are
we?
Where
are
we?
Business Needs
Business Needs The infrastructure
The infrastructure The talent
The talent The services
The services The logo and
The logo and identityidentity Customers
Customers Effective Models
Effective Models Building the
Building the brandbrand
December 2012
National Employment
Conference
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Where
are
we?
Where
are
we?
A lo
ok
from
the
A lo
ok
from
the
outs
ide
outs
ide
Alaska - Alaska - http://www.labor.state.ak.us/dv
r/home.htm California - California - http://www.rehab.cahwnet.gov
/Delaware -
Delaware - http://www.delawareworks.co
m/dvr/welcome.shtml
Florida - Florida - http://www.rehabworks.org/
Georgia - Georgia - http://www.vocrehabga.org/
http://www.vocrehabga.org/
IowaIowa (G) - (G) - http://www.ivrs.iowa.gov/
http://www.ivrs.iowa.gov/
IowaIowa (B) - (B) - http://www.blind.state.ia.us/
http://www.blind.state.ia.us/
December 2012
National Employment
Conference
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Where
are
we?
Where
are
we?
A lo
ok
from
the
A lo
ok
from
the
outs
ide
outs
ide
North Dakota
North Dakota - - http://www.nd.gov/dhs/dvr/i
http://www.nd.gov/dhs/dvr/i
ndex.htmlndex.html Ohio -
Ohio - http://www.rsc.ohio.gov/
http://www.rsc.ohio.gov/
Vermont - Vermont - http://vocrehab.vermont.go
http://vocrehab.vermont.go
v/v/Virginia -
Virginia - http://www.vadrs.org/
http://www.vadrs.org/
West Virginia -
West Virginia - http://www.wvdrs.org/
http://www.wvdrs.org/
Wisconsin -
Wisconsin - http://dwd.wisconsin.gov/dv
http://dwd.wisconsin.gov/dv
rr
December 2012
National Employment
Conference
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The N
ET:
The N
ET:
B
uild
ing o
ur
Build
ing o
ur
Nati
onal B
rand
Nati
onal B
rand Our Challenges
Our Challenges
Our Our Opportunities
Opportunities
December 2012
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Conference
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What
are
we
What
are
we
bra
ndin
g?
bra
ndin
g?
Nex
t S
teps
Nex
t S
teps
TAPTAP: Talent
Acquisition PortalNorth Dakota
North Dakota A Partner in the
A Partner in the NETNET
Region 4 Region 4 The NET Southeast
The NET Southeast What are our
What are our next next
steps ?steps ?
December 2012
National Employment
Conference
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Conta
ct
Conta
ct
Info
rmati
on
Info
rmati
on
Kathy West-Evans,
Kathy West-Evans, Director of Business Relations
Director of Business Relations
The National Employment Team @
The National Employment Team @
[email protected] Engelman,
Harley Engelman, Marketing Consultant
Marketing Consultant KAT Communications
[email protected] John P. Evans,
John P. Evans, Employer Relations Manager
Employer Relations Manager
DVR – State of Washington
DVR – State of Washington
December 2012
National Employment
Conference
18