The network rewrites the catalog

Lorcan Dempsey

University of VirginiaLibraries

April 26 2007

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Overview

Part 1 Part 2 Part 3

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The network rewrites behaviors

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Workflow Attention Gravity: the long tail

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~18 months oldNo FaceBook, MySpaceLibrary?

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University of Minnesotahttp://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps

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Chris Beckett http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html

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Database > website >

workflow

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Prefabricated (e.g. CMS)

Self assembled digital identity

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•Get into the flow•Disclose into other environments

Now: The library must build its services around user workflow

Then: The user built workflow around the library

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•Competition for attention

Now: Attention scarce, resources abundant

Then: Resources scarce, attention abundant

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The long tail: manage attention?

Impact?

Systemwide efficiences

Aggregation of supply•Unified discovery•Low transaction costs

Aggregation of demand•Mobilize users•Brand

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A webscale library experience

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A library experience which matches the experience of the web?

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?

Comprehensive: unified discovery: its all there (e.g. Google, Amazon)

In the flow: disclosed into research and learning workflows (toolbars, apis, …)

Telescopic: a personal to global traverse (e.g. delicious)

Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..)

Network: navigable knowledge patterns: a rich texture of suggestion (e.g. ….)

Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

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?

Comprehensive: unified discovery: its all there (e.g. Google, Amazon)

In the flow: disclosed into research and learning workflows (toolbars, apis, …)

Telescopic: a personal to global traverse (e.g. delicious)

Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..)

Network: navigable knowledge patterns (e.g. ….)

Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

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high low

low

high

stewardship

uni

que

ne

ssBooksJournalsNewspapersGov. docsCD, DVDMapsScores

Special collectionsRare booksLocal/Historical newspapersLocal history materialsArchives & Manuscripts, Theses & dissertations

Research and learning materials •ePrints/tech reports•Learning objects•Courseware•E-portfolios•Research data

Freely-accessible web resourcesOpen source softwareNewsgroup archives

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Print Licensed Digital Research&

learningoutputs

…

Catalog MetasearchResolver

Repositories …

Repositories …ILS ERMKnowledgebase

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…

Management environment

User environment

Switch: delivery, routing, resolution

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?

Primo, Encore, …. Metasearch? Local loading Google scholar, Scopus, Worldcat, ….

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?

Comprehensive: unified discovery: its all there (e.g. Google, Amazon)

In the flow: disclosed into research and learning workflows (toolbars, apis, …)

Telescopic: a personal to global traverse (e.g. delicious)

Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..)

Network: navigable knowledge patterns (e.g. ….)

Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

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libraryConsumer environmentsManagement environment

Licensed

Bought

Faculty&students

Digitized AggregationsResource sharing

…

Institutional WorkflowPortals, CMS, IR, …

PersonalWorkflowRSS, toolbars, ..

Network level workflowGoogle, …

Integratedlocal user environment?Library web presenceResource sharing, …

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?

Comprehensive: unified discovery: its all there (e.g. Google, Amazon)

In the flow: disclosed into research and learning workflows (toolbars, apis, …)

Telescopic: a personal to global traverse (e.g. delicious)

Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..)

Network: navigable knowledge patterns (e.g. ….)

Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

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University of Washington on WorldCat.org (screen shot)

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Holdings: Local, Group, Global

Summit collections

Univ Washington collections

WorldCat

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Detailed record – item held by UW

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Personal and social

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?

Comprehensive: unified discovery: its all there (e.g. Google, Amazon)

In the flow: disclosed into research and learning workflows (toolbars, apis, …)

Telescopic: a personal to global traverse (e.g. delicious)

Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..)

Network: navigable knowledge patterns (e.g. ….)

Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

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Detailed record – request item

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Request handled locally

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Item not held by UWor Summit

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Article citations

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Article citations

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?

Comprehensive: unified discovery: its all there (e.g. Google, Amazon)

In the flow: disclosed into research and learning workflows (toolbars, apis, …)

Telescopic: a personal to global traverse (e.g. delicious)

Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..)

Network: navigable knowledge patterns: a texture of suggestion (e.g. ….)

Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

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‘Expert’ Programmatic ‘Crowdsourced’ Use (intention/attention)

Social network?

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?

Comprehensive: unified discovery: its all there (e.g. Google, Amazon)

In the flow: disclosed into research and learning workflows (toolbars, apis, …)

Telescopic: a personal to global traverse (e.g. delicious)

Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..)

Network: navigable knowledge patterns (e.g. ….)

Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

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Some current catalogresponses

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Local Discovery Environments Shared Discovery Environments Syndicated Discovery Environments Leveraged Discovery Environments

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Local Discovery environment

Some (not necessarily aligned) motivations Make data work harder Integrate access to locally managed resources Escape from ILS limitations

NCSU Rochester SOLR Worldcat 2.0 Primo Encore …

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Shared discovery environment

Increase impact Create gravitational pull Aggregate demand and supply

Reduce costs

Summit OhioLink Libraries Australia ….

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Some comments

Integration of discovery to delivery becoming essential

A move to shared environments seems more likely with increased ability to ‘view’ different levels

Increased gravitational pull: greater use of collections Growing evidence

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Syndicated discovery experience

Syndicate data or service or links

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Some remarks

Syndication of data now common among data providers

Routing issue for non-unique materials Resolution services Worldcat and other union catalogs

Libraries exposing licensed content holdings interesting Google Scholar

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Service disclosure of growing importance APIs Web services Portlets HTML fragments – ‘search boxes’ Toolbars Widgets, extensions, … RSS Interesting project: Sakaibrary

Slower to develop than expected?

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The Leveraged discovery experience

In some ways the most interesting Use another discovery service to connect back to

your resources Compare to the situation with article databases

and resolvers

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Some remarks

Some of these are toy-like now, but indicate a direction

Increased capacity to ‘sense’ structure (microformats) will improve ability.

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