GOOGLE ANALYTICS TRAINING

1

The New AccessibilityConsidering the Content

15 November, 2016

GOOGLE ANALYTICS TRAINING

How did we get here?

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SECTION 1

The revolutions

Agricultural

British from the 17th century

Industrial

From the 1760’s

Technological

From late 1950’s

Communicative

Now

Information portability

Papyrus, parchment and paper

1430’s - Johannes Gutenberg began work on the first press

1480’s - European spread of printing

1600’s - Printing of books and newspapers

1800’s - Stanhope press and Steam presses

1900’s - Mass printing and wide access to literature

2000’s - Common adoption of computers and internet

GOOGLE ANALYTICS TRAINING

Where are we now?

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SECTION 2

Communication revolution

The Cause

Books

Newspapers

Libraries

Internet

The Consequence

More information for everyone

Centralised repositories

Pooling of resources

WCAG’s place

WCAG does

Remove barriers to access

Provide alternatives for inaccessible formats (e.g. images)

Encourages early adoption

WCAG does not

Assist with the interpretation

Talk to content design

Lead content structure

Quantitative and Qualitative measures

Quantitative measures

Can be graded to a scale

Can deliver passes and fails

Are limited to elements that can be quantified

Qualitative measures

Are subjectively graded

Cannot deliver consistent passes or fails

Are able to consider all elements on a page

GOOGLE ANALYTICS TRAINING

Where should the future look?

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SECTION 3

The Forgotten Audience

Who?

Second language speakers

Learning disabilities

Dyslexia

ADHD

Etc

Differing education

Reading difficulties

Alternative Content Forms

What?

Provide alternative ways for users to engage with the content

How?

1. Provide content in different forms

a. Images

b. Infographics

c. Videos

But I cannot do that for my content!

Reduce the complexity of the messages per page

Split content into more concise and bite-sized pieces

Include tools such as BeeLine or ReadSpeaker

Translating and Interpreting Service (TIS National)https://www.tisnational.gov.au

BeeLine Readerhttp://www.beelinereader.com/

Acronyms and Jargon

What?

Organic scaling of principle-centred methodologies exponentially facilitates knowledge transfer from strategically aligned brand pyramids. LOL

How?

1. Avoid company specific jargon and lingo

2. Do not use acronyms

But I cannot do that for my content!

Make acronyms/jargon hoverable features

Provide alternative text outlining, in plain English, a sentence’s meaning

Department of Communication - Annual Report 2014/15http://annualreport.communications.gov.au/2015/pages/5/3/1.php

Page and Content Design

What?

Use the page design to lead users through the site

How?

1. Use appropriate headers and graphics

2. Group like content

3. Use visual cues to direct readers between sections

But I cannot do that for my content!

Reduce the quantity of stuff on the page

news.com.au - http://www.news.com.au/

Talk to the Message

What?

Do not write to the audience. Write to the message, but construct it for everyone

How?

1. Focus on using plain English

2. Break key points and messages into their own headings or groups

3. Avoid jargon

But I cannot do that for my content!

Channel your information across pages

Extract and highlight key messages

Simplify language

Department of Communication - Annual Report 2015/16http://annualreport.communications.gov.au/2016/

NSW Cancer Institute - https://www.cancerinstitute.org.au/

GOOGLE ANALYTICS TRAINING

In Conclusion

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SECTION 4

Expand the Scope of Accessibility

Ultimately we want to:

Be more inclusive of all potential audiences

To do this we need to start:

Considering the content itself

Building UX that guides the user through the information, not just the site

Scope the complexity of the content

Provide alternatives where possible