NEW AGE OF CAMPAIGNING.

partner of@maderthaner

IT’S THE ENERGY, STUPID!

EVERYONE CAN START A MOVEMENT.

THE GAME HAS

CHANGED

The truth is:

THE GOODOLD WAY.

THE CONQUEST NEUNBURG, 1645

Figure 3 Changes in Party Membership in Twenty-Five Countries 1989-99 to 1999-04

-20

-15

-10

-5

0

5

10

Austria

Bulgaria

Canada

ChileCzech Republic

Denmark

Finland

France

Germany

Hungary

Ireland

JapanSouth Korea

LatviaMexico

Netherlands

Poland

Portugal

Russia

Slovakia

Slovenia

SpainSweden

UK US

Chan

ge in

Per

cent

age

Par

ty M

embe

rs

(Source: World Values Surveys, 1989-99 and 1999-04

Copyright PSA 2009

Political Studies Assosciation Meeting, Manchester 2009

50.640„GLOBAL WARMING“

116.138„REGGAE“

767.011„PASTA“

67„PINK SOCKS!“

300.000„ERWIN PRÖLL“

50.000„SEBASTIAN KURZ“

!

WHATEVER YOU DO: DO IT WITH PASSION.YOUR’RE IN A BATTLE WITH THE BEST.

LESSON

01

SPITZE ANLIEGEN STATT KOMPROMISSE.

INTERESSENS- UND THEMEN PARTNERSCHAFT.

1/3

© Campaigning Bureau 2013

Erwinize.me – iPhone & Android App

HAIRSTYLE BY

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!

MAKE IT FUN AND EASY FOR VOLUNTEERS.LIKE YOUR LIFE DEPENDS ON IT.

LESSON

02

"You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout."

!300 MILLION DOLLAR BUTTON

Empower your supporters to run their own campaign. With the right tools they’ll leverage your success.

!SOCIAL ORGANIZING TOOL

With our „Social Organizing“-App we helped our supporters mobilize their social networks without leaving Facebook.

!100% FACEBOOK INSIDE.

Unsere Mannschaft

Hallo Lukas!!!Heute Abend macht der Wahlkampf mal Pause und wir fiebern alle mit unserem Nationalteam.!!Wenn du mit mir gemeinsam das Match schauen willst, kannst du dich hier melden.

!

(KARTE)

No matter where you signed up as a supporter, your data where collected in one integrated system.

!ONLINE & OFFLINE. ONE SYSTEM.

!

YOU’RE NOT SUPERMAN.YOU NEED TECHNOLOGY TO „FLY“.

LESSON

03

familienText

TIME Magazine 2012/11/07 Photo: Daniel Shea

!

THIS IS, WHERE DATA CAN HELP.

PROFILE

DATABASE

ANALYTICS

OFFLINE DATA

INTEGRATED SYSTEM.

40-50% PASSIVE

0,5-1% SUPERSTARS

5-10% EVANGELISTS

10-15% DONORS, SUPPORTERS, PARTICIPANTS

10-20% RESPONDERS

20% FREELOADER

LADDER OF ENGAGEMENT.

!

1. TECHNOLOGY DOESN’T MAKE A MOVEMENT. IT’S THE ENERGY! 2. PEOPLE DON‘T CARE ABOUT INSTITUTIONS, THEY DO ABOUT INTERESTS 3. PEOPLE DO NOT FOLLOW WHAT YOU DO, THE FOLLOW WHY YOU‘RE DOING IT 4. DO EVERYTHING YOU DO WITH PASSION AND MEET HIGH DEMANDS. 5. KILL YOUR NEWSLETTERS AND START CONVERSATIONS 6. LOWER THE BARRIER TO ENTRY AND MAKE A CLEAR CALL TO ACTION 7. BUILD A LADDER OF ENGAGEMENT! 8. KNOW HOW ARE YOU TALKING TO - FOCUS ON BEHAVIORAL DATA! 9. TEST AND MONITOR EVERYTHING 10. DON’T QUIT. NEVER. !

!

!

KEY TAKEAWAYS.

@maderthaner