the new breakthrough appetite suppressant. presentation obesity mechanism - appetite suppression...
TRANSCRIPT
The New Breakthrough Appetite Suppressant
Presentation
• Obesity
• Mechanism - Appetite Suppression
• Trial PinnoThin™ - Results
• Recommendations
• Claims
Weight Management Market
• In July 2003, NBJ cited the Weight Loss segment as one of the largest condition markets in the U.S. with expected market growth at 4.7%
• Appetite suppressants account for 13% of the US slimming aids market
Weight Management Market
WHO-International Obesity Task Force, 2005
European National Obesity Rates
WHO-International Obesity Task Force, 2005
Prevalence of Obesity across the World
Obesity Health Risks
Estimates of obesity related costs up to 8% of overall health budget*
Obesity
Athero-sclerosis
Type 2diabetes
Hyper-tension
HeartFailure
Stroke
KidneyFailure
Gallbladderdisease
Cancer
* WHO-International Obesity Task Force 2004
Weight Management
Appetite Suppression
Where does PinnoThin™ come from?
• Over 144 pine trees exist
• PinnoThin™ comes from the Korean pine tree (Pinus koraiensis)
• Pinus koraiensis grows in Korea, Japan, Siberia and Manchouria (North of China)
• PinnoThin™ contains pinolenic acid
• Pinolenic acid – LCPUFA – Omega-6: C18:3 - 5,9,12 (all cis)
CH3 COOH
5
912
Korean Pine Italian Stone Pine
Importance of Pine Nut Oil Origin
Pine Nuts Korean Pine Italian Stone Pine Unit
Pinolenic acid 15 0.35 %
Regulation of Digestion and Absorption of Food
• Regulated by
• Hormonal system
• Nervous system
• Reasons for meal termination:
• Fullness or absence of hunger
• Decline in pleasantness or reward value of the food being eaten
Graaf, de et al., 2004
Meal Termination:
Depends on:
• Short-term signals such as stomach distension and on gut hormones like cholecystokinin (CCK) and glucagon-like peptide 1 (GLP1)
• Sensitivity to these short-term signals is affected by signals that work in the long term like leptin and grhelin
Graaf, de et al., 2004
Appetite controllers
CCK: cholecystokininGLP1: glucagon-like peptide 1
Cholecystokinin (CCK)
• Small intestinal hormone (first part)
• Reduces appetite and food intake
• Determines meal size or meal termination (satiation)
• Released upon fat or protein intake
• Slows down gastric emptying
Cholecystokinin (CCK)
• CCK suppresses appetite, and higher amounts of CCK produce larger appetite-suppressing effects
• Fatty acids > C10 are effective in releasing CCK
• Long chain fatty acids are more effective than medium chain fatty acids
• Poly unsaturated fatty acids are more effective than mono-unsaturated fatty acids
Burton-Freeman et al., 2004Burton-Freeman et al., Degen et al., 2001Gutzwiller et al., 2004McLaughlin et al., 1999Matzinger et al., 2000Lawton et al., 2000
Glucagon-like peptide 1 (GLP1)
• Small intestinal hormone (last part)
• Reduces appetite and food intake
• Determines meal size or meal termination (satiation)
• Released upon fat and carbohydrates intake
• Delays gastric emptying
Gut responds to Fatty Acids by producing CCK
In Vitro Activity of PinnoThin™
0
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Marinol™ PinnoThin™
CC
K r
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ase %
Low dose: 100 uM
High dose: 300 uM
Lipid Nutrition Human Trial at TNO, 2005
• Randomized, double blinded, placebo-controlled, cross-over trial
• Women n=18 (all women tested placebo and PinnoThin™) • BMI = 25 – 30 (mean BMI = 27.4 ± 1.6)
• Age = 55 ± 4
• Weight = 76.7 ± 6.7
• Overnight fasting
• Simple breakfast + 3 g of supplement in capsules:• PinnoThin™ or
• Placebo (olive oil)
• Subjects were monitored during 4 hours:• Satiety score (VAS) (subjective)
• CCK and GLP1 levels (objective)
PinnoThin™Placebo
CCK is increased by PinnoThin™
*
*
**
* = significant difference
Cholecystokinin (CCK)
0
50
100
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250
Placebo PinnoThin™
AUC
CCK level after PinnoThin™ 60% > placebo (P < 0.0001)
Total CCK in 4 hours after Supplementation
=Area Under the Curve
GLP1 is increased by PinnoThin™
PinnoThin™ Placebo
*
*
* = significant difference
Glucagon like peptide 1 (GLP1)
0
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2800
Placebo PinnoThin™
GLP1 level after PinnoThin™ 25% > placebo (P<0.05)
Total GLP1 in 4 hours after Supplementation
AUC = Area Under the Curve
Summary of the results
• PinnoThin™ significantly increases CCK and GLP1 in blood within 30-60 min
• Total CCK and GLP1 levels remain higher than placebo for at least 3 hours after PinnoThin™ intake
• Desire to eat and the prospective intake scores are significantly lower after 30 min
• PinnoThin™ reduces the desire to eat with 29% at 30 minutes relative to placebo
• PinnoThin™ reduces the prospective food intake with 36% at 30 minutes relative to placebo
Conclusion
• PinnoThin™ may thus affect meal size
Recommendations
• To reduce meal size
• 3 g PinnoThin™ 30 – 60 minutes before a meal
• Intake ideally before meal with highest energy content
• To reduce snacking
• 3 g PinnoThin™ in between meals
Maximal daily dose is 6 g per day
Safety of 6 g / day
• History of use in humans
• Animal studies
• Ames-test using Pine Nut Oil
• Clearance from Covance
(The Development Services Company)
PinnoThin™ is available in
• Triglyceride (TG) form
Applications
• As supplement in TG form
• In food as TG form
• Beverages, bars, dressings etc
Applications
Regulatory & Patents
Regulatory
• EU: not a Novel Ingredient because of history of use
• US: PinnoThin™ TG is GRAS
PinnoThin™ FFA - NDI submission will be filed,
expectations for allowance end 2005
Patents
• PinnoThin™ is protected for its specific uses in food, food supplements and pharmaceuticals
• Patent PinnoThin™ as health component (EP 1088552 US6479070 JP 300280/00 KR 10200057291)
• Patent on composition (EP 1088552)
LN’s Patented Claims include:
• PinnoThin™ promotes the feeling of satiety
• PinnoThin™ suppresses the desire to eat
• PinnoThin™ reduces the prospective food intake
• PinnoThin™ significantly increases the release of CCK
• PinnoThin™ significantly increases the release of GLP1
Examples Consumer Claims
• PinnoThin™ is an effective appetite suppressant *
• PinnoThin™ can help to reduce your caloric intake
• PinnoThin™ can help to reduce snacking
• PinnoThin™ supports to reduce the food intake
• PinnoThin™ can control your weight
• PinnoThin™ gives you control on your appetite
* Structure-function claim FDA
These claims are not approved by the FDA and the use of these claims depend on the regulations in
your country
Why PinnoThin™?
• PinnoThin™ is a scientifically proven appetite suppressant
• PinnoThin™ is derived from a natural (vegetable) source
• PinnoThin™ contains the effective components
• PinnoThin™ is easy to use
• PinnoThin™ can be taken every day
The New Breakthrough
Appetite Suppressant
www.lipidnutrition.com