the new cio-cmo relationship in higher education
DESCRIPTION
Extreme Networks interviewed CIOs and conducted research to find how Higher Education CIOs can work with their CMOs to lead campus digital transformation.TRANSCRIPT
©2014 Extreme Networks, Inc. All rights reserved.
©2014 Extreme Networks, Inc. All rights reserved.
Digital EconomyWelcome to the New
User experience is shaped by technology trends
Digital economy is defined by mobile, social, cloud, big data and apps
The network is a strategic business asset
©2014 Extreme Networks, Inc. All rights reserved.Mobile-first, always connected, highly secure
Mobile74% of viewers will leave a page if not loaded in 5 seconds
268B mobile apps will be downloaded in 2017
70% of mobile searches lead to action within 1 hour
©2014 Extreme Networks, Inc. All rights reserved.Collaborative, open and connected
Social65% of B2B companies have acquired a customer through social
94% of customers believe that c-level social involvement is important
82% of employees trust a company with social leaders
©2014 Extreme Networks, Inc. All rights reserved.Hybrid, flexible and secure
Cloud97% of workers are using cloud services
60% of all cloud deployments will be hybrid by 2016
77% of businesses saw rogue cloud deployments last year
©2014 Extreme Networks, Inc. All rights reserved.Right app, right person, right time
Apps70B apps will be downloaded by 2014 (286 billion by 2017)
84% of mobile traffic is related to apps
0% of college know what apps are running everywhere
©2014 Extreme Networks, Inc. All rights reserved.Data to insight to rapid decision/action
Big Data4300% increase in annual Big Data generation by 2020
0.5% of Big Data is being analyzed today
63% of businesses view analyzing Big Data as a competitive advantage
©2014 Extreme Networks, Inc. All rights reserved.
Application Landscape Report 2014Too many web applications a stumbling block to digital transformation
60% CIOs believe their most valuable contribution is introducing new technologies
Cloud (56%), Mobility (54%), Social (41%) and Big Data (34%) are seeing major adoption
76% CIOs: modernization of the application landscape key to achieving business objectives
*Survey of 1,000 global CIOs
©2014 Extreme Networks, Inc. All rights reserved.
State of the CIO 2014Digital strategist or traditional CIO?
90% CIOs: role is increasingly challenging; 65% role is becoming more rewarding
44% CIOs report to the CEO. Tenure is six years, while average pay is holding at $219,500
CIOs spend significant time to focus with business leaders - up to 25% of week
Game-changer CIOs average salary $249,000 (70% report to CEO) vs cost-center CIOs ($182,000 and 37% report to CEO)
48% of CIOs: IT group is viewed as a cost center or service provider
61% CIOs have part of their compensation tied to a specific corporate revenue or profit goal
©2014 Extreme Networks, Inc. All rights reserved.
2014 CIO Priorities
“Measurement is fabulous. Unless you’re busy measuring what's easy to measure as opposed to what's important.” – Seth Godin
©2014 Extreme Networks, Inc. All rights reserved.
1. Lead the business from the front
2. Re-invent for next-generation digital
3. Create highly engaging workplace,
customer, and partner experiences
4. Enable emergent, decentralized
tech change in the organization
5. Don’t constrain IT, empower it
CIO Mandate: Lead Digital Transformation
Authored by Dion Hinchcliffe, Dachis Group
©2014 Extreme Networks, Inc. All rights reserved.
CMOs – 2014 and BeyondHow will CMOs and CIOs work together?
©2014 Extreme Networks, Inc. All rights reserved.
The Evolved CMO in 2014CMOs Must Ramp Up Business and Technology Acumen
62% CMOs surveyed globally believe the CIO is a strategic partner in meeting corporate goals
41% CMOs share common vision with CIO of how marketing and IT teams should work together
Only 29% CMOs partner with their IT counterpart when buying marketing technology
31% CMOs use technologies to analyze and respond to customer feedback
40% CMOs claim they are hindered by the quality of customer data in their organization
©2014 Extreme Networks, Inc. All rights reserved.
CIOs and CMOs: Power couple or strange bedfellows?Forced marriage of IT and marketing gets off to a rocky start
Gartner, marketing’s budget 10.5% of revenue; IT budgets averaged 3.5%
Marketing budget for “digital marketing” was 2.5% in 2012, 3.5% in 2013
Gartner IT spending by marketing will rise by an average 9% in 2015
©2014 Extreme Networks, Inc. All rights reserved.
Is CDO the next step for the aspiring CIO-Plus?
The CDO’s job is to turn the digital cacophony into a symphony
Roughly 20% of CIOs in Gartner survey said they played the role of a CDO
To build great digital capabilities you need to link to your existing IT capabilities/people
2011 – 75 CDOs2013 – 500 CDOs2014 – 1,000 CDOs
Should Your CIO be the Chief Digital Officer?
©2014 Extreme Networks, Inc. All rights reserved.
Traditional Business Digital Business
Marketing IT Marketing IT
©2014 Extreme Networks, Inc. All rights reserved.
100 CDOs serve in large global organizations in 2014, more than double that in 2012
By 2015, 25% of large global organizations will have appointed Chief Data Officers
Over 25% of CDOs are women, almost twice as high as for CIOs (13%)
By 2014, more than 20% of government organizations will have appointed a CDO
Chief Digital Officers
©2014 Extreme Networks, Inc. All rights reserved.
CMOs and CIOs Need to Get Along to Make Big Data Work
Data-driven companies are 5% more productive and 6% more profitable
Marketers spend $50 billion on Big Data and analytics capabilities
Per Gartner, the CMO’s IT budget is expected to outstrip the CIO’s by 2018
CMO (customer data) and CIO (Big Data backbone) are natural partners
©2014 Extreme Networks, Inc. All rights reserved.
Connecting Students Across North AmericaMore than 300 Colleges & Universities
©2014 Extreme Networks, Inc. All rights reserved.
How technological innovation impacts higher education A roadmap for the transformation of higher education Trends in Higher Education
Extreme Networks CIO StudiesIn-depth interviews and surveys with Higher Education CIOs
©2014 Extreme Networks, Inc. All rights reserved.
CIOS Must Make Strategic ContributionsIT strategy should align with the institution’s operating requirements and strategy
Student Recruitment Student Retention Fundraising Reducing costs and improving operating efficiency Greater classroom innovation
©2014 Extreme Networks, Inc. All rights reserved.
Student Recruitment Increase Web presence Monitor social media Identify undecided prospects
“We’ve got a Facebook and Twitter presence. IT runs back end and the public affairs office runs front end.”
- Erich Matola, CIO University of Wisconsin at Platteville
©2014 Extreme Networks, Inc. All rights reserved.
“With our early-alert system, retention rates are up 2-5%.”
- Phil Komarny, CIO Seton Hill University
Student Retention Early warning systems Case-management systems for
tracking students Create a positive student technology
experience to grow loyalty
©2014 Extreme Networks, Inc. All rights reserved.
“With my fundraising hat on, IT helped turn-around a multi-year decline in alumni giving.”
- Reed Sheard, CIO of Westmont College
Fundraising Strive to understand the challenges
and contribute ideas where technology can help generate revenue
Provide technology that connects alumni to the school and each other
©2014 Extreme Networks, Inc. All rights reserved.
“Cost, efficiencies, better integration, less maintenance, security, all of these are driving cloud applications.”
- Lisa Davis, CIO of Georgetown
Cost Reduction andOperational Efficiency Look at admin services, facilities, curriculum
management for opportunities Cloud Collaborative software Extreme Networks Purview
©2014 Extreme Networks, Inc. All rights reserved.
Classroom Innovation Higher Education Trends
WiFi everywhere Digital and video content throughout the
campus Online Testing Adaptive Learning and Textbooks MOOCs Global Connected Classrooms Digital Badges
“We enable students in France and Austin to meet synchronously during and after class via advanced video conferencing.”
- Dave Waldron, CIOof St. Edward’sUniversity
©2014 Extreme Networks, Inc. All rights reserved.
Build The Right Infrastructure Provide The Right Applications And
Services Transform The IT Organization Support Institutional Transformation
Transformation Road MapStructured approach to align business goals, strategy, and technology to institutional challenges
©2014 Extreme Networks, Inc. All rights reserved.
Build The Right Infrastructure• Local and cloud-based servers and storage • Wired and wireless networking • Voice• Network security and access control • Infrastructure for online learning and collaboration • High-speed Internet access • Disaster recovery • Project management capability
“Digitizing, providing online education, Georgetown Global, that all has to sit upon a solid modern infrastructure and architecture to be able to run.”
- Lisa Davis, CIO of Georgetown
©2014 Extreme Networks, Inc. All rights reserved.
Summary Results1. Infrastructure2. Security3. Virtualization4. Business Transformation5. Skills Development6. Mobile7. New App Dev8. Cloud, SaaS9. Big Data10.Outsourced Services
©2014 Extreme Networks, Inc. All rights reserved.
Provide The Right Applications & Services Back-end applications
ERP, financial systems, human capital management, business intelligence
Administrative tools Course selection systems for students
Online learning applications Remote teaching, learning management systems
Collaboration tools video conferencing, activity streams, instant
messaging Email and other communications tools Apps for mobile devices and phones
“We GPS-enabled the shuttles and wrote an app so you can use your iPhone to see where the college shuttles are in real-time.”- Reed Sheard, CIO of Westmont College
©2014 Extreme Networks, Inc. All rights reserved.
Massive Open Online Courses (MOOCs)
©2014 Extreme Networks, Inc. All rights reserved.
Massive Open Online Courses (MOOCs)
EXT MOOC• 4 Courses• 2000+ Students• 50 Countries• 7 Partnering Universities
What is EXT MOOC
©2014 Extreme Networks, Inc. All rights reserved.
Transform The IT Organization Develop a Service-Oriented Culture within IT Adopt an Efficient IT Organizational Structure Align IT and the Business Develop IT Staff Skills
“Every IT person can do any project that doesn’t take more than 12 hours. If there is a contra initiative and you need our help, we help you. There is no need for some committee to decide. ”
Rob Rennie, CIO of Florida State College at Jacksonville
©2014 Extreme Networks, Inc. All rights reserved.
Facilitate Open Relationships with Stakeholders Exchange Ideas with Stakeholders Foster Executive Relationships
Ideally CIO reports to president, dean, or provost Participate on non-technology committees Create informal relationships with institutional leaders
Drive and SupportTransformation & Culture Shift
©2014 Extreme Networks, Inc. All rights reserved.
©2014 Extreme Networks, Inc. All rights reserved.
©2014 Extreme Networks, Inc. All rights reserved.
CDO, HARVARD UNIVERSITYPERRY HEWITT
Digital should be everyone's job
Think from the outside-in
Management needs to live digital
©2014 Extreme Networks, Inc. All rights reserved.
CIO California State University Channel Islands.MICHAEL BERMAN
Marketing understands brand awarenessIT helps with analytics, mobile, social media
CIO can manage both IT and Marketing
©2014 Extreme Networks, Inc. All rights reserved.
CIO, UNHJOANNA YOUNG
Be open to innovation
Take a 460 degree view
Social accelerates contribution
©2014 Extreme Networks, Inc. All rights reserved.
CIO, SETON HILLPHIL KOMARNY
Mobile-first is expected
Social media is a learning thing
You can’t be relevant without being social
©2014 Extreme Networks, Inc. All rights reserved.
CIO University of Mississippi Medical CenterDAVID CHOU
Drive branding with social mediaUnify missions of edu, research, patient careKeep organization ahead of the megatrends
©2014 Extreme Networks, Inc. All rights reserved.
CIO, FCCDAVID BRAY
Put culture first
Create a culture of "intrepreneurs"
Opt for agile adoption in phases
©2014 Extreme Networks, Inc. All rights reserved.
CIO, INTELKIM STEVENSON
No IT projects, only business projects
IT should help transform the business
Connect to new sources & influential people
©2014 Extreme Networks, Inc. All rights reserved.
CIO, HPRAMON BAEZ
Never deploy something the business isn't ready for
Form close relationships with the business units
Extend innovation beyond IT
©2014 Extreme Networks, Inc. All rights reserved.
CIO, DELLANDI KARABOUTIS
IT must proactively welcome ideas from outside of IT
CIOs must form an alliance with CMOs
Embrace disruptive technologies, like cloud
©2014 Extreme Networks, Inc. All rights reserved.
CO-CHAIR, DELOITTEJOHN HAGEL
Drive change at the edge of an organization
Accept vulnerability as path to earning trust
Move to a model of scalable learning
©2014 Extreme Networks, Inc. All rights reserved.
CIO, NETFLIXMIKE KAIL
Focus on cloud wherever possible
IT's charter is to improve business efficiency
Partner with line-of-business
©2014 Extreme Networks, Inc. All rights reserved.
CIO, COLORADOKRISTIN RUSSEL
Control is an illusion
Collaborate to co-create value
Innovation is closest to the frontline
©2014 Extreme Networks, Inc. All rights reserved.
VP CONTENT, NE PATRIOTSFRED KIRSCH
Know your customers
IT infrastructure is a business asset
Big Data rewards customer engagement
©2014 Extreme Networks, Inc. All rights reserved.
CIO, US GSACASEY COLEMAN
Go first and stay ahead
Focus on user experience
Technology for business sake
©2014 Extreme Networks, Inc. All rights reserved.
CIO of ADPMIKE CAPONE
Responsible for both IT and product devGuide strategy with peer collaboration
Work with CMO on analytics and big data
©2014 Extreme Networks, Inc. All rights reserved.
CIO of San FranciscoMARC TOUITOU
Customer's business requirements are #1Simplify. Accelerate.
Be the Chief Enthusiast Officer
©2014 Extreme Networks, Inc. All rights reserved.
CEO, BOXAARON LEVIE
Collaborate with the business
IT should be the information enabler
Pay attention to where customers are going
©2014 Extreme Networks, Inc. All rights reserved.
CIO, CELTICSJAY WESSEL
Maintain a winning attitude
Teamwork across departments
Adore what you do. Passion drives excellence
©2014 Extreme Networks, Inc. All rights reserved.
CMO, SAPJONATHAN BECHER
Be deliberately digital
Democratize Business Intelligence
Build programs from the audience in
©2014 Extreme Networks, Inc. All rights reserved.
GROUP VP, IDCMIKE FAUSCETTE
CMO owns the results of Big Data
Customer communication platforms
CMO chooses the tools, but CIO makes them work
©2014 Extreme Networks, Inc. All rights reserved.
GROUP VP, GARTNERMARK P. McDONALD
The emerging CDO
Technology is bigger than IT
14% of total economy now happens online
©2014 Extreme Networks, Inc. All rights reserved.
FOUNDER, ALLTOP.COMGUY KAWASAKI
Trust the crowd
Social amplifies voice and choice
CIOs empower CMOs to focus outwardly
©2014 Extreme Networks, Inc. All rights reserved.
Areas where CMOs become frustrated with CIOs
CIO understands marketing requirements
Marketing employees understand IT
IT employees understand marketing programs
Want to enable marketing employees to operate data/content, without IT intervention
IT development process is slow and not aligned to the speed of digital marketing
Strongly Disagree (%) Strongly Agree
2 9 38 38 13
3 13 38 36 10
5 18 32 34 11
6 13 36 33 12
9 14 38 28 11
©2014 Extreme Networks, Inc. All rights reserved.
Areas where CIOs become frustrated with CMOs
Software service needs careful planning
CMO understands company’s IT infrastructure
IT employees understand marketing programs
Marketing pulls in technologies without consideration for IT standards
Marketing understands technology
Strongly Disagree (%) Strongly Agree
14 30 40 25
3 6 36 38 17
3 16 31 35 15
15 29 35 14
15 34 33 153
7
©2014 Extreme Networks, Inc. All rights reserved.
Marketing Success Factors
©2014 Extreme Networks, Inc. All rights reserved.
“The most powerful combination is the CMO and CIO working together with a shared goal to grow the business.”
©2014 Extreme Networks, Inc. All rights reserved.
The new extremenetworks.com Responsive user interface Adjusts to desktop, mobile and tablets on the fly Extend your brand experience across the omni-channel
Mobile First
©2014 Extreme Networks, Inc. All rights reserved.
Building a Community Contextual intelligence: real-time web personalization Understand customer’s needs Engage during moment of research
The Social Web
©2014 Extreme Networks, Inc. All rights reserved.
“Partner with the CIO organization so that the IT strategy and tactics for the marketing function become shared and unified.”
©2014 Extreme Networks, Inc. All rights reserved.
Understand the science behind marketing and sales Understand the markets your company servers Co-champion marketing and sales innovation Value design, emotion, and customer experience Connect with people outside of IT and company
WHAT CAN CIOs DO TO HELPCMOs
©2014 Extreme Networks, Inc. All rights reserved.
WHAT CAN CMOs DO TO HELP CIOs Trust IT expertise Promote IT innovation Increase your technology IQ Monitor emerging marketing tech trends Clearly communicate business objectives
©2014 Extreme Networks, Inc. All rights reserved.
Thank You
@ValaAfshar