the new collaboration...
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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cisco Confidential © 2011 Cisco and/or its affiliates. All rights reserved. 1
The New Collaboration Experience
Account Manager – Higher Education
Sep, 2011
Jorge Hernandez
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Cisco Confidential © 2011 Cisco and/or its affiliates. All rights reserved. 2
“57% of enterprise workers use
social media in their jobs, but >15%
of them are using a consumer tool”
“20% of professional PC’s will
be managed under a hosted
virtual desktop model by
2013”
“By 2013, over 90% of
network data traffic will
be Video”
“People spend more time on
Facebook than any other website”
“Android is the #1 OS for
mobile platforms with over
350,000 new activations per
day”
“Sales of Smartphones and
Tablets are now greater than
all PCs including notebooks”
“60% of server workloads will
be virtualized by 2013”
“One third of corporations
say they are using video at
least once per week”
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
PC & MAC Android & iOS Tablets Smart Phones
IT needs to support user choice and experience while maintaining security
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But need to balance personal productivity with enterprise-class control
Employee Collaboration Customer Collaboration
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Any Time and Place
But poor experiences can result from incompatible systems and poor media handling
Across all Devices
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Thin Clients Cloud Based Applications
Challenging to provide rich media and consistent experience across hosting models
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New Capabilities needed for Efficiency and Competitiveness
Mobile Secure access to information and people from any device, anywhere
Virtual Agility and scale on demand,
Rich media with VDI economics,
Social Expertise & Information location,
Proactive customer interaction
Visual High quality interaction from anywhere, realtime and offline
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
PC World Post-PC World
Client OS
Server
Architecture
Applications
Devices
New choices at every layer of the Traditional Stack
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Wide Variety of Collaboration Needs
Wide Variety of Collaboration Technologies
Mobile, Office, Home,
Inter-Company Smartphones, Tablets,
Laptops, Thin Clients
Video, Voice, Web,
Social, Business Apps
Cloud On-Premises
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ANY CONTENT ANYWHERE ANY DEVICE INTEGRATED COLLABORATION EXPERIENCE
Wide Variety of Collaboration Technologies
Video handled as Easily
as Voice, Data
Flexible Access
from All Clients
Richest Experience
in Any Location
Secure
Mobility
Wide Variety of Collaboration Needs
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Mobile, Social, Visual, Virtual
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This core is accessed by any combination of end-user clients, devices and applications from Cisco or third parties
Anywhere, Any Content, on Any Device
Network Services
Medianet Services
Collaboration Services
Client Services
Collaboration Applications
Devices
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Network Services
Medianet Services
Collaboration Services
Client Services
Collaboration Applications
Devices
Transport Signaling QoS
Auto-Discovery
Transcoding
Auto-Configuration
Transrating
Resource Control
Transcribing
Workflow
Scheduling and Calendaring
Session Mgmt
Presence / Location
Recording/Playback
Authoring
Real-time Data Sharing
Real-time Messaging
Search
Semantic Processing
Social Graphing
Metadata Tagging
COMMUNICATION
CONTENT
Client Services Framework
Medianet Services Interface
Lightweight APIs
Messaging
Enterprise Social Software
Conferencing
Telepresence
IP Communications
Customer Care
Desktop Mobile In-Room
Secu
rity
Serv
ices
Id
entity
P
olic
y A
AA
E
ncry
ption
Federa
tion
Pro
vis
ionin
g
Main
tenance
Adm
inis
tration
Opera
tions
Man
ag
em
en
t S
erv
ices
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Secure
Mobility Flexible
Consumption Models
Enterprise
Social Software Pervasive Video
Interoperable,
Open Architecture
Integrated Experience
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IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
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With Cisco IP Communications
Intelligent Contact
Routing
Virtual Meetings
IP COMMUNICATIONS
Virtual Teams with
Click to Call
Intercompany Supplier Collaboration
High Fidelity On- Premises Conferencing
Streamlined Workflows
MOBILE
APPLICATIONS Office Communications
on the Go
CUSTOMER CARE CONFERENCING
ENTERPRISE SOCIAL SOFTWARE TELEPRESENCE
MESSAGING
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Lobby Ambassador
Expert On Demand
Virtual Meetings
IP COMMUNICATIONS
Active Collaboration Room
One Button integration TELEPRESENCE
HD Recording Studio
Classroom of The Future
Financial Expert
CUSTOMER CARE CONFERENCING
With Cisco TelePresence
ENTERPRISE SOCIAL SOFTWARE
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Operational
ROI
Productivity
ROI Strategic
ROI
Cost Avoidance Process Optimization Business Transformation Procter & Gamble TP created “Supply Chain of Ideas”; saved millions in travel
Biesse Webex-enabled customer support, $5K/day savings
Molina Healthcare Pooled customer service, handled 20% more calls
Coca-Cola UC-enabled warehouse app, 10% productivity increase
Government of Canada: Web 2.0 knowledge sharing
Duke University: Guest Lecturers via TP
Comcast: Social software-enhanced Customer Collaboration
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Cisco TelePresence
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Cisco TelePresence Redefining How People Communicate
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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
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Cisco TelePresence Resolution & Traffic Characteristics
2,073,600 pixels per frame
x 3 colors per pixel
x 1 Byte (8 bits) per color
x 30 frames per second
= 1.5 Gbps per screen uncompressed ! 1920 lines of Vertical Resolution (Widescreen Aspect Ratio is 16:9)
1080 lines of Horizontal Resolution
Compressed to 4 Mbps per screen
> 99% compression ratio!
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
Moore School of Business’ TelePresence Classroom
All classrooms are equal – there are no local “haves” and remote “have nots”
Both the curriculum and the course materials are tailored to take advantage to the technology creating a much richer teaching environment for students and teaching environment for faculty
Electronic
Smartboard
Cisco
TelePresence
CTS-1300
Power Point
Transmitted via
TelePresence
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
Cisco Active Collaboration Room
• Multiple remote users can share and annotate content on the SMART Board, project it
within the room and share it via WebEx and TelePresence
• The camera on the strategically placed CTS 1300 captures the entire room with audio-
based camera switching with excellent audio quality due to in-ceiling microphones.
• Multiple data display sharing (SMART board, in-ceiling projector, TelePresence)
capability, enabled via "PUCK" controls on the Mediascape table, allow multiple
presenters to share different data simultaneously.
• Cisco WebEx combined with Cisco TelePresence provides maximum participation from
globally dispersed teams.
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
Duke University's Fuqua School of Business Cisco TelePresence Lecture Hall
The custom-built lecture facility includes three 103-inch plasma displays, six 1080p cameras for both panoramic and lifesize immersive video experiences, an instructor's podium with two document cameras for sharing class materials, three remote student displays for the instructor to view remote classrooms from the podium, and 66 custom push-to-talk microphones for interactive discussions.
“We are now realizing the future classroom that can support education with the global foundation
that students need today and in the future. This TelePresence lecture hall will facilitate an immersion into the classroom experience from points around the country and around the world for embedded and connected learning and collaboration."
- Blair Sheppard, Dean, Duke University
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
US NREN Support for TelePresence
CUBE-SP
(Cisco Unified
Border Element)
TelePresence
Multi-point Switch
Internet2/NLR Cisco
TelePresence Exchange
Kansas City, MO
Campus
Network
Campus
Network
Campus
Network
Regional
Network
Regional
Network
Regional
Network
UCM
7816
UCM
7816
UCM
7816
NLR
PacketNet
Internet2
CUBE-ENT
2921
CUBE-ENT
2921
CUBE-ENT
2921
Tsndberg
VCS
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
The NREN TelePresence Community
• Universities worldwide are using NRENs to enable TelePresence
• The Internet2/NLR Cisco TelePresence Exchange supports more than 160 TelePresence systems in 16 countries!
• Internet2 and NLR plan to work together to further develop this exchange to expand its capabilities
“As more people and institutions are on the TelePresence
network, the more valuable it becomes for all members of
the community.”
- Grover Browning
NLR Director of Engineering and Operations
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31
Global NREN TelePresence Community California State University System
CENIC (California State R&E Network) NOC
O'Bryant High School (Boston)
Cambridge Rindge & Latin School (Boston)
Cisco Center for Excellence
Cornell University
Duke University
Florida International University
Fresno, CA Unified School District
Fryberg Academy (Maine)
Garden Grove, CA Unified School District
George Mason University
Georgia Tech University
Harvard University
Inver hills Community College (Minnesota)
Indiana University
Johns Hopkins University
Lawrence Livermore National Laboratory
Long Beach, CA Unified School District
Madison Area Technical College
Massachusetts Institute of Technology (MIT)
National Lambda Rail
New York University (NYU)
North Carolina State University
Oakland, CA Unified School District
Otrero Junior College
Paradise Valley Unified School District
Pennsylvania State University
Pittsburgh Supercomputing Center
Purdue University
RENCI (North Carolina)
Rice University
Smithsonian Institution
Stanford University
Towson University
Texas A&M University
University of California, Berkeley
University of California, Irvine
University of California, Los Angeles
University of California, San Diego
University of Chicago
University Of Colorado
University of Denver
University of Illinois Chicago
University of North Carolina Chapel Hill
University of Michigan
University of Missouri
University of South Carolina
University of South Florida
University of Southern California (USC)
University of Texas
University of Oklahoma
University of West Virginia
University of Wisconsin
US National Science Foundation
Virginia Tech (Riverstone Energy)
Wake Forest University
Washington University - Saint Louis
Central Queensland University (Australia)
Monash University (Australia)
Parkes Observatory (Australia)
Swinburne University (Australia)
University of Melbourne (Australia)
Victoria University (Australia)
Vienna University of Economics (Austria)
Universidade Candido Mendes (Brazil)
Brandon University (Canada)
University College of the North (Canada)
University of Winnipeg (Canada)
Peking University (China)
People's University (China)
Zhongshan University (China)
Bibliotheca Alexandrina (Egypt)
Fraunhofer Institute (Germany)
Waag Society (Netherlands)
NATO C3 Agency (Netherlands)
Stenden University (Netherlands)
Museu do Design e da Moda (Portugal)
National University Singapore (Singapore)
Technical University of Kosice (Slovakia)
Slovak University of Technology (Slovakia)
Thailand-Uninet (Thai NREN)
American University of Dubai (UAE)
University of Warwick (United Kingdom)
Connectivity to 1000+ TelePresence rooms at Cisco
via TATA and AT&T
+ TATA TelePresence Customers & Public Rooms
+ some connectivity to AT&T Customers & Public Rooms
Most universities and university systems listed above have multiple TelePresence units
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TelePresence in Education
Singapore
> 160 TelePresence Systems at Universities in 16 Countries
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UAM
Supercomputing
Cluster
10GE DWDM
DWDM 40
(up to 400Gbps)
UNAM
CINVESTAV
• UNAM, UAM and CINVESTAV
generate more than 50% of
new patents and Whitepapers
in Mexico.
• This project create the First
Mexican Supercomputing Grid
for Research and Education
• The Delta will allow other
collaborative applications
such as Telepresence between
institutions
Supercomputing
Cluster
Supercomputing
Cluster
NLR
Global
NRENs
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34
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Use Collaboration as a Competitive Differentiator
Develop a Collaboration Strategy using an Architectural approach
Design your user experience for Mobile, Social, Visual and Virtual
Collaboration is a Journey, not a Project
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