H O W S O C I A L M E D I A I S I M PA C T I N G T H E U . S

P R E S I D E N T I A L E L E C T I O N

T H E N E W E R A O F N E W S

Credit: Public Domain / Marc Nozell Remix

2 5 % O F M I L L E N N I A L S H A V E N E V E R T O U C H E D A N E W S PA P E R …

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…but 85% believe that keeping up with news is important

…and 69% check it daily[3]

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“The internet, particularly social

media, has radically changed the way people consume information” [2]

B U T T H E W AY W E R E C E I V E N E W S N O W I S D I F F E R E N T

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Social Media has become the primary source for news and information among people aged 18-29

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“The effects of mobile devices and social media have changed traditional news media’s role of dominant agenda setting because

of the ease of information seeking and sharing” [11]

latest news on presidential election

The power of social media can be represented by the fact that even millennials who did not intend to become informed, end up discovering

information just by logging onto their social accounts

“[Students] are already on social media and mobile devices; the news just happens to find

them there…” [5]

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“Political crises in the Middle East, the Japanese Tsunami disaster, and the recent elections are noted as events that generated

significant use in new media for news and information sharing” [11]

M O B I L E N E W S S H A R I N G H A S P L AY E D A K E Y R O L E I N S P R E A D I N G I N F O R M AT I O N A S E V E N T S U N F O L D [ 3 ]

“61% of Americans born between 1981 and 1996 get their political news from Facebook in a given week. Only 37% of Americans in the same age group get political news from local TV.” [2]

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Over the past few years we’ve seen social media drastically impact how

political campaigns have been run

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“Today, with the public looking to smartphones for news and entertainment, we seem to be at the start of the third big

technological makeover of modern electioneering” [1]

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Millennials have become a voting

force to be reckoned with, as

approximately 69.2 million American

millennials are now eligible to

vote [9]

The voice of millennial voters has become increasingly more powerful

“In 2004, 2006 and 2008 young voters gave the Democrats the majority of their votes and

they were the party’s most supportive age group.” [10]Photo: freestocks.org

via Pexels

With the abundance of information being circulated on social media about the 2016

election, millennials gain the opportunity form their own opinions on the candidates

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“Hillary Clinton and Donald Trump both use social media to their advantages, but it's often the surrogates,

supporters and influencers who shape perceptions, according to whatever views serve their preferred

candidate's interests.” [5]

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Part of the dilemma with social media news, is what degree of information is factual?

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News about celebrities, and in this case the presidential candidates, is controlled by those who are generating it, whether

that be by the celebrities themselves or the organizational promotions and publicity teams [12]

The opinions of millennials are swayed by the political discussions and comments made by both parties and

their representatives online

34% of 18-24 year olds indicated that reading something on social media

would influence their vote [4]Photo: freestocks.org

via Pexels

Photo: @DonaldTrump on twitter

“In [just] 12 months, [America] has collectively spent more than 1,284 years reading about

Donald Trump on social media.” [7]

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There is no end to the quantity of news and information to be accessed online

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Social media used solely be a means of communication and an outlet for sharing photos with

the goal of accumulating a vast amount of likes

Over the years we have watched it grow into apart of our daily lives, which now includes the news

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news-750x422.jpg

Works Cited

1. Carr, N. (2015, September 2). How Social Media Is Ruining Politics - POLITICO Magazine. Retrieved October 17, 2016, from http://www.politico.com/magazine/story/2015/09/2016-election-social-media-ruining-politics-213104

2. Davidson, J. L. (2014, April 8). Millennials Are Changing The Way We Get News, Says Steven W. Korn. Retrieved October 17, 2016, from http://www.business2community.com/sponsored/millennials-changing-way-get-news-says-steven-w-korn-0840746#uj8ZleXLAip6ta5j.97

3. Fromm, J. (2016, June 22). New Study Finds Social Media Shapes Millennial Political Involvement And Engagement. Retrieved October 17, 2016, from http://www.forbes.com/sites/jefffromm/2016/06/22/new-study-finds-social-media-shapes-millennial-political-involvement-and-engagement/#33c0a82a15de

4. Green, R. K. (2015, November 16). The Game Changer: Social Media and the 2016 Presidential ... Retrieved October 18, 2016, from http://www.huffingtonpost.com/r-kay-green/the-game-changer-social-m_b_8568432.html

5. Kapko, M. (2016, September 29). How social media is shaping the 2016 presidential election ... Retrieved October 17, 2016, from http://www.cio.com/article/3125120/social-networking/how-social-media-is-shaping-the-2016-presidential-election.html

6. Krashinsky, S. (2014, December 4). Four ways Canadians are consuming media differently - The ... Retrieved October 20, 2016, from http://www.theglobeandmail.com/report-on-business/industry-news/marketing/four-ways-canadians-are-consuming-media-differently/article21949630/

7. Lang, M. (2016, April 5). 2016 Presidential Election Circus: Is Social Media the Cause? Retrieved October 17, 2016, from http://www.govtech.com/social/2016-Presidential-Election-Circus-Is-Social-Media-the-Cause.html

8. Litchterman, J. (2014, July 14). New Pew data: More Americans are getting news on Facebook and Twitter. Retrieved October 17, 2016, from http://www.niemanlab.org/2015/07/new-pew-data-more-americans-are-getting-news-on-facebook-and-twitter/

9. Luhby, T. (2016, June 2). Millennial voters rise up - CNNPolitics.com. Retrieved October 20, 2016, from http://www.cnn.com/2016/06/02/politics/millennial-voters-2016-turnout/index.html

10. Mcclennen, S. (2016, October 15). Nobody 2016: The millennial voters are engaged, not ... Retrieved October 18, 2016, from http://millennialmessaging.com/2016/10/nobody-2016-the-millennial-voters-are-engaged-not-apathetic-but-the-candidates-are-pathetic/

11. Rosengard, D., Tucker-Mclaughlin, M., & Brown, T. (2014, June). Students and Social News: How College Students Share News Through Social Media. Electronic News, 8(2), 120-137. doi:10.1177/1931243114546448

12. Turner, G. (2013, February/March). Is celebrity news, news? Journalism, 15(2), 144-152. doi:10.1177/1464884913488719

13. Williams, A. (2014, November 7). For Millennials, the End of the TV Viewing Party - The New ... Retrieved October 20, 2016, from http://www.nytimes.com/2014/11/09/fashion/for-millennials-the-end-of-the-tv-viewing-party.html

Works Cited