THE NEW FACEBOOKPOST LIFECYCLE HOW PAID, EARNED AND OWNED IS RESHAPING

BRAND AND CONSUMER INTERACTIONS

Shoutlet, Inc. 2013 • v13.012

CONTENT

INTRODUCTION 3

UnderstandingFacebook:TheLandscapeforOwned,

Paid,andEarnedSocialMedia 3

OwnedMedia 3

PaidMedia 3

EarnedMedia 5

NewOptionsforExtendingFacebookReachandEngagement 5

HowOwned,Paid,andEarnedWorkTogetheronFacebook 5

BeholdthenewFacebookPostLifecycle 6

TheNewFacebookPostLifecycleandtheBenefitsforBrands 6

HowtoTakeAdvantageoftheNewFacebookPostLifecycle 6

TrackingROI:KenshooSocialandShoutletSocialAttributionSolution 9

CaseStudy:MajorOnlineRetailersIntegrateOwned

andPaidMediatoBoostHolidaySales 10

Shoutlet, Inc. 2013 • v13.013

INTRODUCTIONSocialnetworks,likeFacebook,arereorganizingthe

Webaroundpersonalconnectionsandinteractions

withincreasinglyblurrylinesbetweenbrandedcontent,

paidadvertising,andconsumerconversations.For

brands,owned,paid,andearnedmediaassetsare

intertwinedmorethaneverasapartofthecomplex

webofsocialmedia.Asaresult,marketerscanno

longerworkinsiloswithasingularfocusoneither

ownedorpaidsocialmediamanagement.Instead,

theymustintegratetheirownedandpaidsocial

mediastrategies,initiatives,andteams.

Inthiswhitepaper,wewillexplore:

•Thelandscapeforowned,paid,andearnedmediaon

Facebook,providinganin-depthintroductionintothe

multitudeofcontentandadvertisingopportunities

thatFacebookcurrentlyoffersmarketers.

•Howowned,paid,andearnedsocialmediareinforce

eachotherwhenintegratedintoacomprehensive

andholisticsocialmediamarketingplan,providing

insightsandbestpracticesthatmarketerscan

leveragetotakeadvantageofthenewFacebook

PostLifecycleanddrivemeasurableandsignificant

returnoninvestment(ROI).

Giventhecomplexityofsocialmediamarketingtoday,

brandsandagenciesrequiretechnologysolutions

thatenablethemtocreate,manage,andoptimizeall

aspectsoftheirsocialmediamarketinginitiatives–

owned,paid,andearned.Toactivatethisopportunity

andilluminatethefullvalueofsocialmedia,anew

SocialAttributionSolutionwasdevelopedbyKenshoo

Social™andShoutlet.Thispaperwillcoverhowthis

integratedsolutionworksanddemonstratehow

marketersareusingnewsocialmediametrics

developedbyKenshooSocialandShoutlet,including

RevenueperPost(RPP),toquantifyandoptimize

theirsocialmediainvestments.

UNDERSTANDING FACEBOOK: THE LANDSCAPE FOR OWNED, PAID, AND EARNED SOCIAL MEDIAInordertobeginleveragingthefullpotentialof

Facebookasamarketingchannel,itisessentialto

understandthebasicassetsthatcomprisethesocial

marketer’stoolkit.Atthemostelementallevel,these

toolsarecomprisedofowned,paid,andearned

mediaassetsand/orobjects.

OWNED MEDIA

Ownedmediareferstoassetsandobjectscreated

andmanagedwithinFacebookbyyourorganization,

includingBrandPages,PlacesPages,events,

applications,andmore.Ownedmediaassetsdo

notcarryplacementfeesoradvertisingcostsand

aredisplayedorganicallyintheNewsFeedsofa

brand’sfansorfollowers.

PAID MEDIA

Paidmediareferstoadvertisementsthatcanbe

purchasedonFacebook,includingHomepageAds,

NewsFeedAds,RightHandSideAdsandSponsored

Stories.Paidmediaassetscanbetargetedtospecific

audiencesonFacebookandhavetheopportunityto

bedisplayedtoabrand’sfans,friendsoffans,and

targetednon-fans.

THE NEW FACEBOOK POST LIFECYCLEHOW PAID, EARNED AND OWNED IS RESHAPING BRAND AND CONSUMER INTERACTIONS

Shoutlet, Inc. 2013 • v13.014

TherearetwoprimarypaidmediatypesonFacebook:

AdsandSponsoredStories.FacebookAdsarepaid

messagesthataregeneratedbyabrandandare

describedbyFacebookasthe“voiceofbusiness.”

FacebookAdsmaybetargetedtoaudiencesthat

includefans,friendsoffans,andnon-fans.Sponsored

Stories,ontheotherhand,arepaidmessagesthat

promoteactionsafanhastakenwhileengagingwith

thebrand’scontent,suchaslikingapageorpost,

installinganapplication,claiminganoffer,orchecking

intoabusinesslocation.UnlikeFacebookAds,

SponsoredStoriesmayonlybetargetedtofansand

friendsoffans.Therearecurrentlymorethan25

FacebookAdandSponsoredStorytypes.

Desktop Page Post Ads and Sponsored Stories:

PagePostAdsandSponsoredStoriesareadsthat

aregeneratedfromabrand’sorganicpageand

promotepostactivityforthatpage.Theseadscan

beusedtoacquirenewfansanddriveexistingfans

backtocontentonthebrand’sFacebookpage.Page

PostAdsmaypromotephotos,videos,events,and

othercontent.Theseadsmayalsoincludelinksand

othercontentdesignedtodriveusersoffFacebook.

PagePostAdsandSponsoredStoriesarehighly

effectiveatgeneratingengagementandareincreasingly

usedbyretailersandotherdirectmarketerstodrive

significantoff-Facebooksalesandrevenue.Desktop

PagePostAdsandSponsoredStoriesmaybedisplayed

intheNewsFeedaswellasontheRightHandSide

ofFacebook.

Mobile News Feed Ads and Sponsored Stories:Mobile

NewsFeedAdsandSponsoredStoriesincludemany

ofthesamepaidmediatypessupportedonthedesktop

butareoptimizedforthemobileversionsofFacebook,

andmobileappsoniOSandAndroiddevices.

Domain Ads and Sponsored Stories:DomainAdsand

SponsoredStoriesareadsthatareexclusivelyusedto

driveuserstotakeactionsoffFacebook.Assuch,they

arealsopopularwithretailersanddirectmarketerswho

wishtodrivesalesorotheractionsonthebrand’s

website.DomainAdsaredisplayedonlyontheRight

HandSideandarenotdisplayedtomobileusers.

KenshooSocialShoutletaretrademarksofKenshooLtd.andShoutlet.Othercompanyandbrandnamesmaybetrademarksoftheirrespectiveowners.

Shoutlet, Inc. 2013 • v13.015

EARNED MEDIA

Earnedmediareferstotheincrementalexposurethat

abrand“earns”throughengagementandinteractions

peoplehavewiththebrand’sownedandpaidcontent,

includinglikes,comments,sharesandcheck-ins.

Earnedmediaassetshavetheopportunitytobe

displayedintheNewsFeedsoftheuser’sfriends

andfunctionasanimplicitorexplicitrecommendation

forthebrand’spaidorownedcontent.

NEW OPTIONS FOR EXTENDING FACEBOOK REACH AND ENGAGEMENTFacebookoffersapowerfulsetof“free”ownedmedia

toolsthatmarketerscanusetobuildcommunitiesand

interactwiththeirfansandfollowers.Everysuccessful

Facebooksocialmarketingprogramstartswithacore

baseoffanswithwhomyouengageandre-engage

throughyourbrand’smessagesonaregularbasis.

Onceyourfanshavelikedyourpage,theycaninteract

withyourpagepostsandhelpextendyourreach

throughouttheirnetworkoffriendsbyliking,sharing,

commenting,andtakingotheractionsonyourcontent.

Activelyengagingconsumerswithyourowned

mediaisapowerfulwaytogrowyourfanbase,so

itisimportanttodevelopandtestawidebodyof

contenttounderstandwhatresonatesmostwith

yourtargetaudience.Themostengagingcontent

earnsabrandsignificantaddedvaluethrough

successivegenerationsofsharingandinteraction

acrosstheconsumer’snetwork.

Whilegrowingyourfanbaseorganicallyandengaging

fansonaregularbasisiskeytoeverysocialmarketing

program,itistypicallynotsufficienttogeneratethe

reachandscalerequiredtofulfillyourperformance

goalsandobjectives.RecentresearchfromGroupM

Next1suggeststhatlessthan10%ofabrand’sfans

arereachedthroughorganicpagepostactivity.This

isduetothesheervolumeofpostsandupdatesthat

competeforthelimitedspaceavailablefordisplay

intheuser’sNewsFeed.

Facebook’salgorithmforselectingcontenttodisplay

intheNewsFeed,popularlyknownasEdgeRank,has

beendiscussedatlengthelsewhere,sowewillnot

delveintothistopichere.Sufficetosaythat,while

ownedmediacontentisessential,mostmarketers

discoveraneedtoleverageFacebook’spaidadvertising

toolsinordertoeffectivelyextendreachintotheir

targetaudience,scaletheirfanbases,communicate

withcustomers,andidentifynewprospects.The

savviestmarketersuseahighlytargetedapproach

byselectivelyamplifyingtheirmostsuccessfulowned

mediaasFacebookAdsandSponsoredStories.

HOW OWNED, PAID, AND EARNED WORK TOGETHER ON FACEBOOKInthepast,socialmediamarketerstendedtosegment

theirsocialmediamarketinginitiativesintodistinct

ownedandpaidmediastrategies,teams,andplans.

Thiswasdue,inpart,tolimitationsinfeaturesand

functionalityprovidedbysocialmedianetworks,

namelyFacebook,aswellaschallengesassociated

withthenoveltyofsocialmediaasamarketingchannel.

Onlinemarketershadgrownaccustomedtostrategies

andtacticsthatdevelopedoveradecadeofsearch

enginedominanceandthroughthedirectperformance

measurementcapabilitiesthatpaidsearchprovided.

Paidsearchwaspopularlyunderstoodtoprovidean

intent-driven,bottom-of-the-funnelaudienceand

developedastheprimaryonlineadvertisingchannel

forretailersanddirectmarketers.Theconversational

natureofsocialmedia,alongwithitsimmature

advertisingandtrackingsystems,causedmarketers

toviewitasabrandingchannel,ratherthanadirect

responsemedium.

Asaresult,socialmediacontentmanagersbegan

focusingonbrandengagementandcustomer

relationshipmanagementandprimarilyusedmetrics

suchaslikes,comments,andsharestomeasuretheir

results.Unfortunately,thesemetricsdonotnecessarily

correlatewithconversionsandsales.Meanwhile,paid

socialmediabuyersattemptedtodeterminehowbest

toleveragesocialmediaasadirectresponsechannel

todrivemeasureablesales,revenue,andreturnon

investmentprimarilyusingFacebookDomainAds

ontheRightHandSide.

1GroupMNext,“GaininganEdge:TheBrandImpactofFacebook’sEdgeRankAlgorithmChange,”November2012

Shoutlet, Inc. 2013 • v13.016

Despitethehistoricallydifferentobjectivesofowned

andpaidsocialmediamanagers,theyhavebeen,and

continuetobe,facedwithsimilarchallenges.These

challengesinclude:

•HowdoImeasureandquantifytheimpactof

mysocialmediainitiatives?

•HowdoIdemonstratereturnoninvestment

andjustifycontinuedoradditionalbudgetsfor

socialmedia?

•Whatperformancemetricsaremostimportant?

•WhatisFacebook’splaceinthecustomerjourney

orpurchaselifecycle?

AssocialmediaandFacebookownedandpaid

marketingtoolshaveevolved,ithasbecomeincreasingly

important(andpossible!)forbrandstointegrate

theirownedandpaidinitiativesandteamsinorderto

maximizeoverallsocialmediamarketingperformance.

BEHOLD THE NEW FACEBOOK POST LIFECYCLE Thisnew,extendedcontentlifecyclemeans

organizationsarenotonlyoptimizingcontentfor

engagement,butalsoforsalesandrevenue.Content

producerscanlookatlong-termgoalsknowingthat,

whileatoppriorityisgeneratinginteractionswith

customers,anequallyimportantoutcomeissales

generatedfromsocialmediaefforts.

Optimizingpoststohelpfacilitatebothofthese

objectivesisnowthestandardinthecontent

developmentprocess.Everythingfromcontent

formats(i.e.photos,video)tomessagingtopost

frequencyisnowinformedbytwosetsofperformance

metrics–engagementdataintheformoflikes,shares

andcommentsandconversiondataintheformof

sales,revenueandreturnoninvestment(ROI).

THE NEW FACEBOOK POST LIFECYCLE AND

THE BENEFITS FOR BRANDS

EvenpriortoFacebook’sexpansionofpaidadvertising

opportunities,brandsbenefitedsignificantlyfrom

developingcommunitiesoffansthroughtheirowned

mediapostactivity.Savvybrandsestablishedone-

to-oneconnectionswithcustomers,gainedauthentic

feedback,strengthenedconsumerloyalty,andboosted

brandawarenessthroughearnedmedia.

AsFacebookexpandedopportunitiestoamplify

ownedmediapostsaspaidads,thebenefitsto

marketersincreasedexponentially.Thenewlifecycle

ofFacebookcontentenablesbrandstoextendthe

lifetimeoftheirpostsandtoreachmoreconsumers

withthebrand’smessages.Usinginnovativetracking

technologies,eachpieceofabrand’scontentcanbe

measuredbasedonitsabilitytogenerateengagement,

drivereferraltraffic,andresultinbottom-linesales

andrevenue.Thisdata,overtime,informsbrandshow

tooptimizecontentandadvertisingforinteraction,

loyaltyaswellasROI.

ThebenefitsofthenewFacebookPostLifecycleare

notlimitedtobrandsalone.Whilebrandsarenow

abletounlocktangible,dollar-basedvalueintheir

socialpostingstrategies,consumersalsobenefit

throughexposuretomoreengagingandrelevant

contentthathasbeenproventoresonatewiththe

brandandtheconsumer’sfansandfriends.

HOW TO TAKE ADVANTAGE OF THE NEW

FACEBOOK POST LIFECYCLE

Socialmarketersarenolongerlimitedinviewingtheir

ownedandpaidinitiativesinisolation.Instead,they

canleveragethenewFacebookPostLifecycleto

maximizetheirefforts.Here’show:

1. Create optimized owned media that engages

your current community

ThestartingpointofthislifecycleiseachFacebook

PagePost.Optimizingpoststogetthemostexposure

andinteractionintheFacebookNewsFeedmeans

strategicallycreatingpostsbasedonthefollowing

fourfactors:

Shoutlet, Inc. 2013 • v13.017

Content:Whatcontentwillresultinthedesired

interaction?Togeneratethehighestengagement

withyourposts,youmustcreatecontentthatis

relevantandcompellingforyourfans.Takeatest

andlearnapproachanddon’tbeafraidtogetcreative

todiscoverthecontentthatresonatesmostwith

youraudience.AlsoexploreFacebookposttargeting

tomakecontenthyper-relevanttofans.

Format: WhattypesofPagePostsshouldyouuseto

getthemostreachandgeneratethebestperformance?

Shouldyouusephoto,videoorlinkposts?Choosing

theformatofyourpostsenablesyoutooptimizefor

specifictypesofengagementandtargetparticular

responsesfromusers.Theformatofyourpageposts,

inturn,willdeterminethepaidmediaassetsyouwill

haveavailableforamplificationasPagePostAds.

Timing:WhenshouldIpublishapostsothatthemost

membersofmycommunityseeit?Howoftenshould

Ipost?Therehavebeennumerousstudiesthathave

attemptedtoidentifytheoptimaltimeandfrequency

topostonFacebook.Theonlydefinitiveansweris

thatthebesttimeandfrequencyvariesforevery

brandandcommunity.Ultimately,itdependsonyour

uniqueaudienceandtheircharacteristicsandhabits.

Experimentwithtimeofdayanddayofweekaswell

asnumberofpostsperday.Enlistasocialmedia

measurementtoolthatcanhelpyouuncoverthe

reachandinteractionratesofpostsatdifferent

timesthroughouttheday.

Call to Action:Whatcall-to-actionwillresultinthe

outcomeyouarelookingforonthespecificpost?

Thecall-to-actionsteersthetypeofcustomer

interactionandwillhelpguidehowapostcould

evolveintoaneffectivepaidmediapiece.

Bypublishingoptimizedcontentthatresonateswith

yourcurrentfans,younotonlygenerateinitialearned

mediafromliking,sharingandcommenting,butalso

buildafoundationforpaidamplificationlateronin

thelifecycle.

CALL TO ACTION

FORMAT

TIMING

CONTENT

Shoutlet, Inc. 2013 • v13.018

2. Monitor and measure to determine how

to leverage paid media

Insomecases,marketerschoosetoamplifypage

postsaspaidadsimmediatelyuponpublishing.But

thismaynotresultinthehighestoverallcampaign

performanceorthemostefficientuseofpaidmedia

budgets.Instead,brandsshouldmeasuretheresults

oftheirindividualpagepostsandselectivelyamplify

onlythepoststhatgeneratethebestorganic

performanceamongfans.Usingsocialmediatools,

includingFacebookInsights,thepostswiththehighest

engagementandinteractionratescanbeidentified.

Thesepostsarefrequentlythebestpoststoamplify

tomeetbrandawarenessandfanacquisitiongoals.

Similarly,newtools,suchastheSocialMedia

AttributionSolutionfromKenshooSocialandShoutlet,

offeradditionalperformancemetricsthatmeasure

howwellindividualpostsgeneratesalesandrevenue

onthebrand’swebsite.Sophisticatedsocialmedia

marketersusethisinformationtooptimizeowned

mediainitiativestowardrevenuegoals,ratherthan

relyingexclusivelyonengagementmetrics,suchas

likes,commentsandshareswhichdonotnecessarily

correlatetosalesandprofitability.

Socialmediamarketerswhotakeadvantageofthe

latestattributiontechnologiesarebestequipped

tomaximizetheimpactoftheiroverallownedand

paidsocialmediainitiatives.Throughtheselective

andtargetedamplificationofthebestperforming

pageposts,marketerscaneffectivelyoptimize

theircampaignstowardbothbrandanddirect

responsegoals.

3. Close the loop and extract insights throughout

the post lifecycle

Trackingandmeasuringtheperformanceofeach

pagepostthroughoutitslifecycleisthekeytobuilding

aneffective,sustainableandprofitablesocialmedia

program.Eachpostprovidesinvaluableinformation

asitmovesfromorganiccontentintheNewsFeedsof

fans,toearnedmediaintheNewsFeedsoffriendsof

fans,andfinallytopaidadsintheNewsFeedsofnon-

fans.Extractinginsightsateachstepoftheway,and

amongstthevariousaudiences,helpstoinformfuture

posts.Ultimately,eachpostcanbemeasuredforits

impactonbothbrandanddirectresponsegoalsand

marketersshouldusethisdatatocontinuously

improvecampaignperformance.

OPTIMIZEOWNED

PROMOTEADS

TRACKINTERACTION

MONITOR &MEASURE

The New Facebook Post Lifecycle

Shoutlet, Inc. 2013 • v13.019

TRACKING ROI: KENSHOO SOCIAL AND SHOUTLET SOCIAL ATTRIBUTION SOLUTIONKenshooSocialandShoutlethavepartneredto

developtheindustry’sfirstturnkeysolutionforholistic

performancemeasurementandoptimizationacross

owned,paid,andearnedsocialmedia.Socialmedia

marketerswhouseKenshooSocialandShoutlet

togetherareabletoseamlesslymeasurethebottom-

linesalesandrevenueimpactoftheirownedand

paidsocialmediaposts.Unlikeotherintegratedsocial

mediamarketingsolutions,KenshooSocialandShoutlet

havedevelopedasolutionthatautomaticallyadds

performancemeasurementtrackingtechnologyto

everyownedsocialmediapost,minimizingcampaign

manageroverheadandenablingsalesandrevenue

measurementdowntotheindividualpostlevel.

TheSocialAttributionSolutiondevelopedbyKenshoo

SocialandShoutletprovidesmarketerswiththe

abilitytoidentifythemosteffectivepostsfordriving

salesandrevenue.Usingtheseinsightsalongwith

newsocialmediametrics,suchasRevenueperPost

(RPP),socialmediacontentmanagerscannow

optimizepagepostactivitytowardrevenuegoals.

Similarly,paidsocialmediabuyerscanidentifythe

bestperformingpagepostsandselectivelyamplify

thesepostsasPagePostAdsandSponsoredStories

toextendreachandincrementalsalestonon-fans.

Usingtheseuniquecapabilities,brandsarebetter

equippedtooptimizetheiroverallsocialmediainitiatives

andallocateresourcesandbudgetsaccordingly.

Create posts and tag links in Shoutlet, track ROI in Kenshoo Social

Shoutlet, Inc. 2013 • v13.0110

CASE STUDY: MAJOR ONLINE RETAILERS INTEGRATE OWNED AND PAID MEDIA TO BOOST HOLIDAY SALESUsingtheSocialAttributionSolutiondevelopedby

KenshooSocialandShoutlet,severalmajorU.S.retailers

wereable,forthefirsttime,tomeasuresalesand

revenueattributabletotheirownedmediapagepost

activityoverthe2012holidayretailseason.Moreover,

theretailerswereabletoselectivelyamplifythebest

performingpagepostsaspaidadstodriveimpressive

revenueliftandreturnoninvestment(ROI).

Throughoutthe2012holidayseason,retailersinthis

studypostedanaverage5to6timesperdayontheir

FacebookBrandPagesandgeneratedtensofmillions

ofhighquality,organicvisitstotheirwebsites,resulting

insignificantsalesandrevenue.

Ofthevisitsgeneratedthroughownedmediaposts,

theretailersinthisstudyachieved:

•Averageordervalues(AOV)onparwithpaidsearch

andsocialmediacampaigns

•Averageconversionrate(CVR)of1.75%

•CVRashighas10%onthemostsuccessfulposts

Leveragingnewlycreatedownedmediametricsof

revenue-per-post(RPP)andrevenue-per-click(RPC),

theretailers’socialcontentteamswereabletoidentify

thebestperformingpostsandoptimizesubsequent

poststowardsrevenuegoals.Severalretailers

discoveredthattheirownedmediapagepostswere

generatinghundredsofthousandsofdollarsin

revenuethatwasnotpreviouslycreditedtothese

initiativesorwasdisproportionatelycreditedto

othermediachannels.

Theretailers’paidsocialmediateamsalsobenefited

byselectivelyamplifyingpostsbasedonconversion

andrevenuedataratherthanrelyingsimplyon

engagementmetricssuchaslikesandshares,which

donotnecessarilycorrelatetosales.Amplificationof

thebestrevenue-generatingpostsasdesktopand

mobilenewsfeedPagePostAdsextendedsalesbeyond

theretailers’fanbasesandgeneratedupto5times

revenueliftand30timesreturnoninvestment(ROI).

Thedatainthisstudydemonstratedthatupto40%

ofonlineretailerorganicpagepostsmayresultin

significantsalesandrevenue,whiletheother60%

maybemoresuccessfulgeneratingsocialengagement

suchaslikes,shares,andcomments.

By using the Social Attribution Solution provided by

Kenshoo Social and Shoutlet, the retailers were able

to measure Facebook page posts by sales revenue for

the first time and pinpoint the value of Facebook as

a marketing channel.

SUMMARYSocialnetworksarecausingtheWebtoreorganize

aroundconversationsandconnections,andthelines

betweencontentandadvertisingarebecoming

increasinglyblurred.Owned,paid,andearnedmedia

assetshavebecomeintertwinedaspartofaholistic

conversationand,assuch,socialmediamarketing

campaignperformancemeasurementhasbecome

considerablymorecomplex.Now,consumerscanlike

andsharepaidsocialmediaads,transformingthem

intoearnedassetsthatcanliveformanygenerations

throughtheconsumer’ssocialnetwork.Similarly,

consumersshareabrand’sownedmediaassets,such

aspostsorpromotionsonitsfanpage,andbrands

canquicklyturntheseinteractionsintopaidadsto

extendtheirreach.Asaresult,itismoreimportant

thanevertounderstandtheinterplaybetweena

brand’spaid,owned,andearnedmediainitiatives.

Thestrategiesandtacticsoutlinedinthispaper

playanessentialroleinthesuccessofsocialmedia

marketingcampaignsonFacebook.Whileindividual

resultswillvarydependingonavarietyoffactors,

thedataprovidesastrongargumentfortakingan

integratedapproachtopaidandownedsocialmedia

initiatives.Whilesocialmarketingevolveseveryday,

usingthesetakeawaysasafoundationandmaking

decisionsbasedonholisticengagementanddirect

responsedatawillputmarketersinthebestposition

tomaximizecampaignperformancefortheirbrands.

Kenshoo Social Inc.

www.kenshoosocial.com•info@kenshoo.com

Shoutlet, Inc.

www.shoutlet.com

corpcomms@shoutlet.com

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