the new luxury door collection from jeld-wen...the new luxury door collection from jeld-wen private...

The new luxury door collection from JELD-WEN

PRIVATE & CONFIDENTIAL

We use doors countless times every day. But most of us never notice them.

As a nation, we lavish vast amounts of time and money on our homes, changing floors, carpets and furniture and endlessly redecorating. Yet we ignore the doors and rarely

consider replacing them.

The launch of the Curated collection aims to change this behaviour and put doors top of people’s agenda when

renovating or building their homes.


JELD-WEN have created a collection of remarkable doors. Carefully selected to exemplify the very best in style, craftsmanship and performance to help consumers

put together the look they aspire to.



Design and decor trends4 key design and decor trends are driving consumers taste and choices in home décor. The Curated collection draws on these key themes through styles, materials and functionality .

Jeld WenDécor & Design Trends 2018

UK Décor & Design Trends 2018

1Tactile Industrial Scandi Minimal

2Dark Drama

4Modern Country

3


A timeless classic Moda is based on timeless Shaker style for a simple design that will draw attention to itself.

Discover your style Moda is available in 10 designs for ultimate customisation. Whatever your taste, you’ll find the Moda for you.

Noise insulation Moda features a solid core for brilliant acoustic properties, meaning you can enjoy the quiet, regardless of what’s happening on the other side.

Let light in Each Moda door design is available with a clear glazed option to draw light into your space and create fluidity throughout your home.

Charming simplicity Moda is factory primed for a smooth minimalist aesthetic that can’t be overlooked. Its boldness lies in its simplicity.

MODAInternal Doors

No.01Supremely stylish. Supremely customisable. Supremely you.


GLAZED OPTIONS AVAILABLE

No of Sku’s: 88RRP: £120.00 – £149.00Made to order

MODA 1 MODA 2 MODA 3 MODA 4 MODA 5 MODA 6 MODA 7

MODA 8 MODA 9 MODA 10 MODA 11

Stile and rail

Square fitting rails

MODA Internal doors No.01


DECOInternal Doors

No.02Real history The Deco range offers a unique panel design that gives the doors a bold character that’s charming enough to suit any setting.

Standout texture Wide mid and bottom rails with a distinct step profile give the doors an extra depth and elegance.

Style to suit Available in an oak finish for that luxury feel, or primed white to add your own splash of colour to make a real statement.

Finishing touches Each door is supplied ready for final painting or staining to your personal requirements.

Find yours Deco comes in a selection of styles, meaning there’s one for everyone to fall in love with.

Mid-century style with a modern attitude.


3 PANEL 4 PANEL 4 PANEL GLAZED3 PANEL 3 PANEL GLAZED4 PANEL

No of Sku’s: 16RRP: £140 – £160Stocked

3 PANEL GLAZED 4 PANEL GLAZED

WHITE OAK PRIMED

PANEL DETAIL

DECO Internal doors No.02


SLIM-LINEInternal Doors

No.03Totally contemporary The perfect statement door for modern apartments and homes with design at their hearts.

Well-lit living A slim timber frame means the door is made largely of glass, allowing light to flood into a room, creating a warm and inviting environment.

Style and substance A more cost-effective solution than metal, this door’s pre-painted timber frames offer the same style and strength at a fraction of the price.

Find yours Available in different styles, and a choice of black and grey offering on-trend colours to suit well-designed homes.

Finishing touches Each door is supplied with a contemporary pull handle available in a selection of colour options, so you can choose the finer details.

Invite light in and make a statement.


BLACK 4 PANEL CLEAR GLAZED

GREY 4 PANEL CLEAR GLAZED

BLACK 8 PANEL CLEAR GLAZED

GREY 8 PANEL CLEAR GLAZED

BLACK 1 PANEL GREY 1 PANEL

NOIR – RAL 9011 GRIS – RAL 7046

PULL HANDLE OPTIONS


(INCLUDED)BLACK ROSE SILVER

BALL LATCH

BLACK 4 PANEL GREY 4 PANEL

SLIM-LINE Internal doors No.03


TRUE COLOURInternal Doors

No.04

Don’t stop with walls Who said colour was reserved for walls and furnishings? With this door, you can add another statement piece to your home.

Save valuable time A pre-painted door in the colour of your choice saves the time and stresses of painting the door yourself.

On-trend style Choose from a selection of on-trend colours to bring your home bang up to date.

Find yours Available in a variety of popular moulded door styles in smooth or woodgrain finishes.

Your style. Your colour. Your door.


Cool Grey RAL 7047

Stone RAL 9002

Sage Grey RAL 7032

Gun Metal Grey RAL 7042

5 PANEL 2 PANEL 4 PANEL COTTAGE

No of Sku’s: 32RRP: £75 – £90Made to order

TRUE COLOUR Internal doors No.04


CONTOURInternal Doors

No.05Lasting impression This is a door that guests won’t forget in a hurry. Turn something that normally fades into the background into a statement feature.

Extra dimension A distinguishing 3D effect makes this door eye-catching and attention-grabbing for all the right reasons.

Add your touch This door is supplied pre-finished white, so you can add your own unique flair to mirror your personality.

Find yours Available in two distinct designs with ripple and diamond effects to choose from.

Get the personal touch.


No of Sku’s: 8RRP: £85 – £100Made to order

DIAMOND RIPPLE

CONTOUR Internal doors No.05


SIMPLICITYInternal Doors

No.06A minimal approach Clean and contemporary lines and a subtle primed white finish make this door perfect for those looking to set a minimalist tone.

A real heavyweight This door’s solid core gives it a reassuringly premium feel that you’ll experience every time it closes with a satisfying noise. Look no further for an exceptionally dependable door.

Add your touch This door is supplied primed white, so you can add your own unique flair to mirror your personality.

Find yours Available in many designs, with a mixture of styles including panel and glazed options.

A statement door that doesn’t make a fuss.


SHAKER 1 Panel

SHAKER 4 Panel

SHAKER 1 Light Obscure

SHAKER 4 Light Clear



ASTON 3 Panel

ASTON 3 Light Clear

COTTAGE COTTAGE Vertical Etch

WORCESTER WORCESTER 3 Light Clear

LADDER LADDER1 Light Clear

PRIMED PAIR MAKER


SIMPLICITY Internal doors No.06


OREGONInternal Doors

No.07A stylish finish This range of doors are made using outstanding American white oak real wood veneer which will give any room an assured style.

Sound reduction A solid construction gives this door impressive acoustic properties, meaning you can always enjoy peace and quiet.

Life saver Fire door options make this the perfect choice for owners who want a little extra peace of mind.

Make a pair Our pair makers allow you to put two doors together to create a pair. Perfect to create a statement feature in bigger spaces.

Find yours Available in many designs, with a mixture of styles including solid panel and glazed options.

Make the right choice every time with a timeless door.


4 Panel 10 Light Clear 15 Light Clear 2 light Mackintosh

2 Light Clear Cottage Cottage Etch 4 Panel Bi-fold

Cottage Bi-fold

COTTAGEHorizontal

COTTAGE3 Light ClearHorizontal

ASTON3 Panel

ASTON3 Light Clear/Obscure

WORCESTER WORCESTER3 Light Clear

SHAKER1 Panel

SHAKER4 Panel

SHAKERRecessed Cottage

SHAKER 1 Light Clear/Obscure

SHAKER4 Light Clear

SHAKER4 LightMackintosh

LADDER LADDER1 Light Clear


OAK PAIR MAKER

OREGON Internal doors No.07


GRANGESliding Barn Internal Door

No.08

A sliding barn door that’s a firm favourite.

On-trend living A sliding door has always been at home in country-style houses. Yet it’s been utilised more and more in contemporary homes to create a striking design feature.

Upscale your home As well as its space-saving functionality, this door is easy to install and helps to create a distinctive upmarket look that will stand the test of time.

Style and substance An easy glide mechanism for a quieter and smoother closing action, plus a trackless design to keep flooring uninterrupted and hazard-free.

Get the look Whether you opt for wonderfully grained mindi doors, grand oak veneers or a simple primed design the Grange doors are sure to attract attention.

Find yours Available in different styles and with multiple track options, you can customise this door to suit your needs.


TRACK OPTIONS


INDUSTRIAL

FRAMED, LEDGED & BRACED (FLB)

SHAKER 4 PANELPRIMED COTTAGE GLAZED

PRIMED COTTAGE PRIMED SHAKER 1 PANEL

FRAMED, LEDGED & BRACED (FLB) GLAZED

COTTAGE

URBAN PROVINCIAL ELEGANT

GRANGE Sliding barn internal doors No.08


INFINITYSliding Glass Internal Doors

No.09Elegant divide A glass door gives any room a subtle touch of sophistication by dividing two spaces without completely cutting them off.

Considered design This door is the perfect practical solution for when space is essential, such as storage areas in en-suite bathrooms.

A unique environment Welcome superior, striking aesthetics into your home with a glass sliding door. These doors bring homes to life and their uniqueness will be the envy of guests.

Complete the look Add those finishing touches with a choice of handles and track designs.

Find yours Available in two distinct glass designs etched onto toughened safety glass.

Save space and create light.


HORIZON ABSTRACT


TRACK OPTIONS

GRIPHANDLE

CACHÉ NOUVEAU

PULLHANDLE

INFINITY Sliding glass internal doors No.09


ROOM FOLDRoom Divider Internal Doors

No.10Flexible style A premium folding door that gives you the option to sweep the doors aside and effortlessly turn two rooms into one.

Considered design Top-hung doors eliminate the need for floor tracks and allow you to have uninterrupted flooring to maintain a fluid transition between rooms.

Seamless movement With their concertina doors, the Room Fold glides in its track for a smooth, seamless operation.

Well-lit living Large glass panels, and ability to fold right back allows the light to flood through the home, creating a warm and inviting environment.

Find yours Room Fold doors are available in a range of striking designs, configurations and sizes.

Sweep two rooms into one.


OAK 1 LIGHT CLEAR2-4 DOOR

OAK 1 LIGHT CLEAR2-4 DOOR

OAK 4 LIGHT OBSCURE2-4 DOOR

PRIMED 1 LIGHT OBSCURE2-4 DOOR


PRIMED 4 LIGHT CLEAR2-4 DOOR

SLIM-LINE 4 LIGHT CLEAR2-4 DOOR

ROOM FOLD Internal room dividers No.10


OREGONWhite Oak External Doors

No.13

Make the right choice every time with a timeless door.

A stylish finish This door is made using outstanding American white oak real wood veneer which will give any home an assured style.

Finishing touches Oregon external doors are supplied unfinished ready for your own choice of stain or lacquer.

Find yours Available in many designs, with a mixture of styles including solid panel and glazed options.


COTTAGE COTTAGE Glazed

CROFT CROFT Glazed

GOTHIC 4 PANEL Glazed

6 PANEL Glazed

2 PANEL Glazed

3 PANEL 3 PANEL Glazed

No of Sku’s: 20 Stocked

OREGON External white oak doors No.13


PLANOFIXInternal Door Handles

No.14Elegant design The importance of the handles to the overall finished look of a door is often underestimated but can make a big difference. Planofix offers sleek and stylish solutions to perfectly complement your interior doors.

Easy installation The Planofix handles require far less work to install than standard handles and fix directly onto the face of the door. They offer a wonderfully simple handle without sacrificing design and style.

Find yours Available in a selection of distinct styles to suit both standard and WC door types.

Beautifully designed, simply installed.



AMSTERDAM BERGEN LOS ANGELES STOCKHOLM

AMSTERDAM (WC) BERGEN (WC) LOS ANGELES (WC) STOCKHOLM (WC)

PLANOFIX Internal door handles No.14


Coming soon


JELD-WENMarketing

LaunchGetting the message out


Digital Email Rich ContentVideos & Articles

SocialInfluencerMarketing

MediaCustomer

Partnerships

Aims:

INSPIRE & EDUCATE


Digital

The will include partner links to direct consumers to purchase Curated products from partner retailers.


Emailers

Digital

Digital Advertising: Paid Search / Paid Social


Key theme videos will be created to educate customers about the true benefits of Curated doors.

• Energy efficiency

• Acoustic performance

• Time saving

• Sustainability

Content

including videos, buying guides, inspiration articles.

Promotional video to launch the range will be used to drive engagement and interest.


SocialUtilising JELD-WEN social channels to capture consumers in the discovery phase and inspire them with inspirational imagery and moving assets.


Media

Digital AdvertisingSearch, display advertising and remarketing.

Direct MailA targeted DM booklet will be mailed to home movers to promote the launch of the new collection.

the new luxury door collection from jeld-wen...the new luxury door collection from jeld-wen private...

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