The New Myspace

Emmet Molyneux

Sam Marlow

Sheldon Steele

Ryan Ejim

The Time of Success• More than 110 Million

monthly active users around the globe

• 1 in 4 Americans is on Myspace

• Around 300,000 new people sign up to Myspace each day

• More than 8 million artists and bands

• Sean Kingston • Arctic Monkeys• Dane Cook

• Still a main source of music and entertainment

• Didn’t stay with the competition

• Failure to change• News Feed• Infamous

“like” button• Late to respond• 2006 MyspaceIM• 2007 MyspaceTV

The Downfall

The Transformation • The site has a player fixed on the bottom that plays as a users

tours the website• It has adopted a Pinterest look with large pictures that make up a

users page• You can sign in with a FB or Twitter account

Features • Discover new music

with improved search and new features• Discover/Browse • Top Charts• Similar Songs• Editors Picks

• Enter Raido mode for a leanback listening experience

• Listen to individual songs, full albums, and playlists on demand

• When last song is played you will automatically enter radio mode based on last song played

Target Market• Change in targeted demographic

• New focus user profile “David Croft”• looks to be less of the

original target of young adolescents bloggers and start-up bands

• Trendy young urban professional/student/creative types

• Users of Twitter, Tumblr, Facebook, Pinterest

• Serious musicians looking to market themselves through social networking

• Site redesign is focused on a heavy touch/paneled interface• Aimed at tablet, smartphone, and

touchscreen users

Justin TimberlakeCo-Owner

• Rupert Murdoch Purchases Myspace for $580 million

• Tim Vanderhook and Justin Timberlake purchase Myspace from Murdoch for $35 million

• Timberlake will promote Myspace himself

• Encouraged 1 million new users to join

http://www.youtube.com/watch?v=P2Z7go11GNE

Questions?

LinksPinterest:

http://pinterest.com/molyneue/myspace/

Links to articles and blogs: http://goo.gl/ZQHah - The New York Times http://goo.gl/JPN1 - Crunch Base http://goo.gl/b4mu4 - Rolling Stone  http://goo.gl/qHBtM - The Daily Beast http://goo.gl/hka6o - Mashable http://goo.gl/Gd563 - LA Times http://goo.gl/La2w0 - Hub Pages http://goo.gl/gXzId - Social Media Influence http://goo.gl/Rhlsy - Web - Strategist

Twitter: https://twitter.com/i/#!/molyneue/myspace - Twitter Myspace List

Youtube: http://www.youtube.com/watch?v=P2Z7go11GNE - Myspace

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