1© 2012 Alteryx, Inc. Confidential.

The New Normal: Predictive Power on the Front Lines

Matt Madden- Sr. Product Marketing Manager

2© 2012 Alteryx, Inc. Confidential.

• New sources creating huge volumes of “Big Data”

• Social Media• Sensors• Radio Frequency ID (RFID)• Log files

• More Data= More Questions= More Decisions

• Predictive analytics provides tremendous potential for high-value analysis & decisions

• Customer Analytics• Marketing Optimization• Market Basket Analysis• Inventory Analysis• Reducing Churn

Decisions start with data

Predictive

Value

Big Data

3© 2012 Alteryx, Inc. Confidential.

• Traditional Business Intelligence (BI) platforms are backward-looking

• Predictive Analytics represents the highest value• Historically, Predictive Analytics also been most complex to

implement

Predictive Analytics: A Competitive Imperative

Reporting

Analysis

Monitoring

Prediction

Reporting- What happened?• Query, reporting tools

Analysis- Why did it happen?• OLAP & visualization tools

Monitoring- What’s happening now?

• Dashboard, scorecards

Prediction- What might happen?• Predictive analytics*Source: The Data Warehousing Institute (TDWI) www.tdwi.org

4© 2012 Alteryx, Inc. Confidential.

• Time-consuming• Requires specialized expertise

The “Old Way” Doesn’t Work Any More

• Expensive• Hard to rapidly iterate

5© 2012 Alteryx, Inc. Confidential.

• Faster time from question to insight• No specialized skills required

Alteryx Strategic Analytics: A New Approach

• Lower cost• Iteration-friendly

6© 2012 Alteryx, Inc. Confidential.

Structured | Semi-structured | Unstructured

Integration

Local & Productivit

y

Alteryx Big Data Architecture – App Design

Inter Source Data Integration

Personal ETL access &

integrate any data

Agile Database large scale, rapid data processing

Data Quality keep your data

clean and credible

Data Management define and map

relationships between data

AnalyticsPredictive

Drive foresight with R based

tools

StatisticalUnderstand and

build models

SpatialDeep understanding of

location intelligence

In D

B

Analy

tics

Ingest

Outp

ut &

U

plo

ad

Data Warehouse

NoSQL HadoopBig Data

Discovery

AnalyticsConsumption

Analytic Apps

3rd Party Multiple Format Output

IT / DW

Team

(Coming soon)

Publish

Outp

ut

7© 2012 Alteryx, Inc. Confidential.

Alteryx Analytic Workflow – Step 1

Integrate any data source

Inte

gra

te

Un-Structured Content Rapid design of

predictive analytics

Analyze

App &

Data

All Relevant Data

Enrich

Packaged Market &

Customer Data

8© 2012 Alteryx, Inc. Confidential.

Create & Share Analytic Apps in Cloud – Step 2

Asse

mble

App

Private or Public Cloud

Publish

Run

9© 2012 Alteryx, Inc. Confidential.

• Emerging data sources• High volume• High velocity• High variability

• New data platforms• Hadoop• NoSQL

• Alteryx advantage• Easily integrate non-

traditional data• Leverage technology and

cost advantages of next-gen platforms

Integrate “Three-V” Data

Un-Structured Content

10© 2012 Alteryx, Inc. Confidential.

Harness third-party data sources provide data on:• Consumers

• Age, income, education, etc.

• Locations• i.e. Local business and

residential spending projections

• Competitors• Employees, revenue,

locations, etc.

• Drive times• Traffic patters, typical

weather, road types, etc.

Include Third-Party Data for a Complete Picture

11© 2012 Alteryx, Inc. Confidential.

• Take the value of Predictive Analytics beyond the “Ivory Tower”

• Empower front-line employees

• Clerks, customer service agents, field service personnel

• Harness the power of the R Analytical language

• Over 20 Prepackaged analytic techniques

• No coding required• Drag-and-drop• Tightly integrated

Move Predictive Analytics to the Front Lines

12© 2012 Alteryx, Inc. Confidential.

Key Requirements:• Unify customer data

across multiple sources

• Improve direct mail campaign execution and results

• Maximize revenue generation from catalogue business

• Enhance ROI from mailings

Southern States Cooperative Continues Success With Increased Campaign Response and Revenue

“My number one responsibility is to make sure we understand our customers’ needs and wants, I use Alteryx every single day to do just that ”

Greg Bucko, Manager of Customer Insights.

• Customer focused analytics improve response rates by 63%• More targeted mailings improving gross margin for each

campaign• Extending insights to full range of customer channels including

retail

13© 2012 Alteryx, Inc. Confidential.

• Organizations must adapt:• From backward-looking to

forward-looking• Beyond traditional data

sources• To deliver the value of

Predictive Analytics to the front line

• Alteryx’s unique approach delivers

• Far broader accessibility for Predictive Analytics

• Much lower cost and complexity

• Deeper insight into data (Social Media & Big Data, Third-party Data, Traditional sources)

Conclusion

“My number one responsibility is to make sure we understand our customers’ needs and wants, I use Alteryx every single day to do just that”

Greg Bucko, Manager of Customer Insights.

14© 2012 Alteryx, Inc. Confidential.

Contact Info

www.alteryx.com

Learn More or Get the 30-Day Trial:

gallery.alteryx.comVisit the Analytics Gallery:

@alteryx

Contact us: 1-888-836-4274www.alteryx.com/contact-alteryx

15© 2012 Alteryx, Inc. Confidential.

“Overall the best single company sponsored conference I've ever attended.”─Antoinette Bowen, Sr. Marketing Manager, AT&T Mobility

Inspire 2013

Sheraton PhoenixDowntown HotelMarch 5-7, 2013

Learn More!www.alteryx.com/inspire

Follow Us on Twitter! @alteryx

#Inspire13

Seize the Power of Strategic Analytics

16© 2012 Alteryx, Inc. Confidential.

• Predictive Analytics• Strategic Analytics• Big Data Analytics• Big Data Analysis• Humanizing Big Data• Strategic Analytics• Data Scientist• Data Artisan• Data Analyst• Big Data Gap• Unstructured data• Analytics Platform• Unstructured Data

• Alteryx• Matt Madden• Briefing room• Alteryx Analytics Gallery• Inspire 2013• Alteryx Inspire

Key Terms