the new path to purchase: a peek into the mind of the digital shopper
DESCRIPTION
Digital has completely shifted the consumer path to purchase. It's time to bridge online and offline. Technology is heavily integrated into nearly every shopping decision and retailers now have to reach their shoppers on a variety of digital touchpoints.TRANSCRIPT
T H E N E W PAT H T O P U R C H A S E
A P E E K I N T O T H E M I N D O F T H E D I G I TA L S H O P P E R
presented by Emma Nemtin
@em_nemtin
www.hubba.com
C O N S U M E R S H I T A N AV E R A G E O F 7 . 9 D I F F E R E N T S O U R C E S F O R P R O D U C T I N F O
O N LY 2 5 % O F D I G I TA L P R O D U C T I N F O I S C O R R E C T ?
D I D Y O U K N O W
A R E Y O U P R O V I D I N G A U N I Q U E S H O P P I N G E X P E R I E N C E ?
45 percent of online shoppers are more likely to shop on a site that offers personalized
recommendations.
T H E N AT U R E O F T H E S T O R E F R O N T
H A S C H A N G E D
• Content has become a sales channel via mobile and second-screen technology
• Brands and retailers need to deliver relevant product information to shopper’s smartphones at key points along the purchase path
• Retailers have to get to a shopper’s mobile device before they know what they’re looking for
• Get into people’s pockets
I T ’ S T I M E T O B R I D G E O N L I N E A N D O F F L I N E
• Shoppers want to feel special
• Give consumers instant gratification
• Create in-the-moment experiences
T H E N E W S E T O F S H O P P E R E X P E C TAT I O N S
T E L L Y O U R B R A N D S T O R Y
• Every product has a story, wether it’s a book, a laptop or a T-shirt.
• Wrap a story around your product.
• Deliver experiences, not just sales.