the new plastics economy - håll sverige rentnew plastics economy initiative –5 building blocks at...
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The New Plastics EconomyCatalysing action towards systemic changeHåll Sverige Rent, 29 November 2017
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How fast is systemic change?
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Impact
EffortPositive
Negative
Today’s linear economic model is ripe for disruption
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The circular economy: restorative & regenerative by design
Regenerate natural systems
Regenerate natural systems
Keep products & materials in
use
Keep products & materials in
use
Design out waste & pollution
Design out waste & pollution
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Impact
EffortPositive
Negative
The circular economy – restorative and regenerative by design
Impact
Effort
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Substantial benefits on the table for business, society and the environmentBenefits of a circular economy – 2030. Percent, EU-27*
Versus current development scenario Versus 2012
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$� �� ���% �� �� ��&�' �&���(�)��*
Up to EUR 1.8 trillion of value on
the table for Europe
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We cannot create a system that works if we cannot imagine itThe Ellen MacArthur Foundation provides an inspiring vision for a system that works, long-term…
… but that also demandsa new approach
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Plastics bring many benefits
Make cars lighter Insulate houses
Protect food
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Plastic packaging -iconically linear
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New Plastics Economy initiative – 5 building blocks
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At WEF 2017, 40+ business and government leaders endorsed global action plan on plastic packaging
…
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+�! ��,�-&������������ ����� ��.�������/ ������(�)��*
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In May the New plastics Economy initiative launched two $1 million Innovation Challenges
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On October 5, winners of the first of two innovation prize challenges were announced…
Rethinking grocery shopping:• MIWA• Algramo
Rethinking grocery shopping:• MIWA• Algramo
Redesigning sachets:• Evoware• Delta
Redesigning sachets:• Evoware• Delta
Reinventing coffee-to-go• CupClub• TrioCup
Reinventing coffee-to-go• CupClub• TrioCup
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At the same time, six companies made unprecedented commitments towards a plastics system that works
…pledged to use 100% reusable, recyclable, or compostable packaging by 2025 at the latest
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There is clear evidence of momentum building…
…yet a critical mass of strategic commitments and investments in innovations are essential to move towards a packaging system in which plastics never become waste.
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Thank you!���0���"���������� �0� /
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