the new seo and why you need to understand it

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THE NEW SEO AND WHY YOU NEED TO UNDERSTAND IT Claire Robinson-Ayres Women Outside the Box Bristol City Business Club – 4 th February 2014

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Page 1: The new seo and why you need to understand it

THE NEW SEO AND WHY YOU NEED TO UNDERSTAND ITClaire Robinson-Ayres

Women Outside the Box

Bristol City Business Club – 4th February 2014

Page 2: The new seo and why you need to understand it

Why Choose SEO?

Page 3: The new seo and why you need to understand it

What Was SEO?

Directory Submissions

Blog Rolls

Article Marketing

Blog & Forum Commenting

Social Bookmarking

Guest Blogging

Anchor Text Links

Page 4: The new seo and why you need to understand it
Page 5: The new seo and why you need to understand it

What changed?

Page 6: The new seo and why you need to understand it

Panda Hits

Page 7: The new seo and why you need to understand it

Penguin Hits

Page 8: The new seo and why you need to understand it

Hummingbird Hits

Page 9: The new seo and why you need to understand it

SEO Today - Technical

Broken Link Fixes Meta Data Micro

Formatting

High Quality Content

Content Strategy

Page 10: The new seo and why you need to understand it

SEO Today – Link Building

Blogging Guest Blogging

Social Media

Google+ Mobile Usability Testing

Page 11: The new seo and why you need to understand it

SEO Today – Extra Things to Do

Social Sharing

Universal Analytics

Google Tag Manager

Monitor Website

Data

Twitter Cards

Page 12: The new seo and why you need to understand it

Search Results Today

Local Search Results

Knowledge Graph Results

Vertical Search Results

Paid Search Results

Page 13: The new seo and why you need to understand it

Site Links Authorship Mark up

Review Mark up

Social Results

Related Searches

Page 14: The new seo and why you need to understand it

Thank you & Questions…

• Claire Robinson-Ayres• Claireodactyl Digital Marketing

• Twitter: @ClaireodactylDM• Web:

www.claireodactyldigitalmarketing.co.uk