the next 5 campaigns - webinar #2 out of 3 series
TRANSCRIPT
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Presented by: Mathew Sweezey, Sales Manager, Pardot LLC February 16, 2012
The Next 5 Campaigns Strengthen Your Email Campaign Reach
Part 2 of 3
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• Advanced SegmentaLons • CondiLonal Landing Pages • Advanced Nurturing TacLcs • Win/Loss Survey • Lost Deal Campaign
Agenda
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Advanced Segmenta3ons Data Mining Secrets
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#6 Advanced Segmenta3on
Email First Name Last Name
Segmenta3on List
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• 1 AutomaLon Rule • Data points to use • 1 List already created • Training on If-‐Then Logic
What You’ll Need
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Condi3onal Forms Changing the Game
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#7 Advanced Forms
Form Form Form
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• 1 Form • Deep understanding of what you would like to know • Progressive order of your quesLons
What You’ll Need
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Advanced Nurturing Tac3cs Ohh, You’re Fancy Now
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A/B
#8 Advanced Nurturing
6 9
?
Split Lists Drip Report
Days Days
Days
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• Drip Templates • Split List for A/B TesLng • View Drip Report • Smarts!
What You’ll Need
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Win Loss Survey Who doesn’t like to improve
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#9 Win Loss Survey
Call Lost Opportuni3es Email
Form on Landing Page
Results
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• List of lost Opps • Call Script • Follow up Email • Landing Page • Form
What You’ll Need
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Lost Deal Drip Make Sales Happier
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45
3 45
#10 Lost Deal Drip
Rinse and Repeat
CRM List Drip #1 Drip #2
Days
Days Days
Drip #3
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• 1 List -‐ visible in CRM • 1 Nurturing Program • 3 Emails in the drip program
What You’ll Need
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Ques3ons Stupid ones are Okay!
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Mathew Sweezey Sales Manager
@msweezey at Twi`er
Pardot 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326
404.492.6848 877.3B2B.ROI www.pardot.com
Contact Informa3on