the next africa revolution robin parker, managing director bizcommunity.com
TRANSCRIPT
The next Africa revolutionRobin Parker, Managing Director
Bizcommunity.com
Dispelling the notion
Africa is NOT poor.........
It just doesn ‘t have any money!
Moet e’ Chandon
The potential for the continent is bubbling under the surface suppressed by the weight of misdirected donor funds
Those who pride themselves in pity find firm ground to justify their actions, but implementations fall way below standard
Pressure burst
We need a catastrophic release of this energy...what I call the VESUVIUS FACTOR in Africa – sans the consequences of that unfortunate event.
Rather more benign human result and an explosive communications benefit.
Steps to achievementPC-based communications remain expensive
but broadband is looming largeLaptops remain lucrative target as a mobile
officeConnectivity is inadequate and expensive
BUT access is essential for business success, altering the dynamics of business
F in FacebookFadThe market will narrow once againThis will give community and commercial focusDatabases will sharpenTargeted business messages and facilitated
transfer of skill or product will become the order of the day through web-based services
Business –to Business online will overtake our traditional methods creating efficiencies in operation
The dawning of a new era
Business to business services in the Web 2.0 environment are prospering – profit is no longer a dirty word
The marriage of community and commerce, carefully targeted, continually polled, mightily in charge of content, shaping the essence
A step backwardsConsumer benefitsOnline financial controlInstant transactive basePremium contentResearchRich communicationsNetworkingFreedom of expressionFreedom from suppresion
Consumer downsideContent explosionIrrelevancyAnarchismExtremism
And as Andrew Keen calls his book the all pervasive Cult of the Amateur will prevails
Rantings and inanities.
Can the web be controlled Certainly...in favour of businessCollection of communityCommunication with communityCommercial activity with communityAbility to vlog, blog, moblog, podcast release
new marketing opportunities and builds brand identity and equity
Versatility and convergence platform wide - RSS
Building business
WIIFA86% solution – VJ Mahajan McCombs School
of businessWho and what are the 14% percentersForget the wet dream merchants bring
socially accepted initiatives to please their first world shareholders
Strive for public/private partnerships and liberalisation
LeapfroggingHow will this happen?
WITH THIS –
Explained$50 billion pledged a fortnight ago in KigaliLet’s hope we are listening – NO More
Summits, said the Rwandese presidentI couldn’t agree moreStop meeting to plan meetingsLiberalise, democratise and implement
Africa mobile boomMobile boom on continentHold tight – watch this space1:7 mobile buyers in world is an African2010 is not that far awayClose to 500 million mobiles in AfricaUpgrade, low cost, energetic, versatile and fast 50% penetration Ask any media person what that means
Africa – the global villageWe will sink in sizeGrow in importanceFacilitation will enable transaction as Web 2.0
media prospers and access is gained via mobile
Users add value, control and focusImproved databases lead to improved business
The Final CurtainAs the final whistle blows in Johannesburg in
World Cup soccer 2010
Bafana Bafana 3 – Nigeria 1
The world will be a different place.
BE READY !
