the next big thing in online advocacy - lim

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Going Local: The Next Big Thing in Online Advocacy 11NTCChangeorg Melinda Fox Tim Lim Matt Slutsky

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Page 1: The Next Big Thing in Online Advocacy - Lim

Going Local:The Next Big Thing in Online

Advocacy

11NTCChangeorg

Melinda FoxTim Lim

Matt Slutsky

Page 2: The Next Big Thing in Online Advocacy - Lim

Session EvaluationEach entry via text or web is a chance to win

great NTEN prizes throughout the day!

Session Evaluations Powered By:

TEXTText

11NTCChangeorg to 69866.

ONLINEUse

11NTCChangeorg at

http://nten.org/ntc/eval

Page 3: The Next Big Thing in Online Advocacy - Lim

GROW YOUR LIST

Build your Advocacy + Donor Basewith Change.org

Page 4: The Next Big Thing in Online Advocacy - Lim

GROUND TO COVER

• Who is Change.org • How We Can Help Your Organization• The Results• Questions & Answers

Page 5: The Next Big Thing in Online Advocacy - Lim

CAMPAIGN for YOUTH JUSTICE

Doubled Email List

Page 6: The Next Big Thing in Online Advocacy - Lim

ABOUT US

30 Day Glance

225,000 New Members

2,000,000 Actions Taken

3,500,000 Unique Visitors

World’s Fastest Growing Social Action Platform

Page 7: The Next Big Thing in Online Advocacy - Lim

CHANGE.ORG COMMUNITY

• 100% Issue Driven

• Peer-to-Peer Distribution

• People that take Action

Page 8: The Next Big Thing in Online Advocacy - Lim

BARRIER TO REACH NEW SUPPORTERS

Page 9: The Next Big Thing in Online Advocacy - Lim

WE CAN HELP

Build Your Supporter Base Increase Your Base, Increase Your Power Expand Your Reach Increase Your Visibility

Page 10: The Next Big Thing in Online Advocacy - Lim

HOW IT WORKS

• Expert Campaign Strategist Develop Campaign

• Strategic Promotion

• Individual Signs Action

• Weekly Delivery of 100% Unique New Names

Page 11: The Next Big Thing in Online Advocacy - Lim

CLIENTS

Page 12: The Next Big Thing in Online Advocacy - Lim

RESULTS

• Incredible Name Performance Open rates 30 – 44% (benchmark: 14%) Response rates on action 21 – 44% (benchmark: 4%) Low unsubscribe rate (less than ½ of 1%)

Highest Action Response Rates Change.org Members Become Donors

Success in 2010 Year End Fundraising

Page 13: The Next Big Thing in Online Advocacy - Lim

THIS STRATEGY WORKS

• World’s Fastest Growing Social Action Platform

• Massive Community of Action Takers

• Expert Strategists & Tools to Help You Connect

• Highest Performing Names Available

• Safe and Quantifiable Investment

Page 14: The Next Big Thing in Online Advocacy - Lim

CONTACT US

Zachary Dominitz

Meghan Nesbit

[email protected]

Melinda Fox

Matt Slutsky

Tim Lim