the next generation ad network - irp … · our network edge creative studio support support in...
TRANSCRIPT
THE NEXT GENERATION AD NETWORK
REACH ROI TECHNOLOGY
Our Network Edge
Creative Studio
Support Support in developing your
campaign - Develop animated
banners, Video animation,
Landing page, Microsite or
Website
20 Billion Monthly
Impressions Massive inventory across
websites and apps to advertise
on
State of the Art
Technology Many solutions in one place —
Ad Viewability, Ad Fraud
detection, Cross-Device
targeting, Retargeting, Lead
Generation, etc…
Reach 95% of
Users If they have a mobile device,
tablet or desktop, you can
reach them
Across the MENA Region
Riyadh
Sales Team
Dubai
Sales & Operations
Team
Beirut
Creative & Operations
Team
Cairo
Sales Team
Display • Ad Viewability – Pay only for ads being viewed
• CPVM billing – First costing model to be implemented in
the market
• Transparency – Full detailed reports
• Increased ROI – More exposure
Serving Any Client
Objective
Mobile • Over 500,000 apps and mobile sites
• Mobile, rich media, video, & native ads
• App Presence smart targeting – 1st to be introduced
in the MENA region!
• Robust audience targeting & re-targeting
Performance • Conversion tracking
• Cross-device targeting
• Mobile App CPI bidding
• CPA/CPL optimization
With Performance Surpassing
Market Averages
Mobile Click-Through
Rate
0.84%
2.21%
Video Completion
Rate
64%
85%
Ad Viewability
Rate
53%
100% Industry Average
Mediatronic Network
Source: Google Benchmarks & DoubleClick 2017
Display Click-Through
Rate
0.19%
0.52%
Ad Viewability is KING!
Why Viewability is
Important
Source: Google DoubleClick
First in the Region to Apply a Model Where
you Pay Only for Viewable Impressions !
Costing
model
based on
CPvM
Implemented at the Core of
the Platform
Using Various Ad Formats Driving
Optimal Viewability Rates
Quality Comes FIRST!
Current State of Ad Fraud
Source: Integral Ad Science H1-2017
How Do We Deal With Ad Fraud
Vetting & assessing publishers centered around content quality & website usability
Filtering of unidentifiable visitors based on digital behavior, leaving
only approved human traffic
Re-checking using double verify which pinpoints 99.7% of non-human
bot traffic
Going one step further with integral Ad science, another post-bid fraud
identification tool
In addition to Multiple Quality Filters
Cutting Edge TECHNOLOGIES!
Different Solutions in One Place
With Advanced Targeting Options
Creative Size Time of Day Location ISP/Carrier Connection Type & Speed
Mobile Sites & Apps
Device Brand Form Factor Device Model Specific Site & App
Operating System
Interest Categories
Powerful Branded Video Player 1
2
3
1
Brand Bar
2
Social
Annotations
3 Customizable
Share Options
With 100% Video Viewability Guaranteed
Operating on cost per view structure which guarantees 100%
viewability. Advertisers only pay when users actively engage
with the ad based on a CPCV model (Cost Per Completed View)
Increased engagement from your target audience
Increased brand awareness
Increased return on your marketing dollars
Mobile App Presence Smart Targeting
Target your campaign only to users who have installed specific apps on their devices
Advanced Native Ads Driving Quality Traffic
CPE MODEL PAY ONLY
WHEN A USER SPENDS
AT LEAST 15 SECONDS
ON THE LANDING
PAGE
CPE = Cost Per Engagement
Your PERFORMANCE Partner!
Our Lead Generation
Process Map
Purchase Models Across
Multiple Verticals
Cost Per Lead Cost Per Install Cost Per Acquisition Cost Per Sale Cost Per Click
Our Technology Partners
