The Next Generation of Structured Data: JSON-LD

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1. THE NEXT GENERATION OF STRUCTURED DATA: JSON-LD Richard Baxter Founder richard@builtvisible.com 2. Source: 9to5mac.com/ Trend 1: App Only Content Consumption No browser for Apple Watch… 3. Src: http://instantarticles.fb.com/ Trend 2: Associating the “Standard Web” with an Aging Paradigm 4. Trend 3: Search Engines Supplying Content in Their Own Presentation Layer 5. Src: http://mozcast.com/features Answer Boxes 6. Src: http://mozcast.com/features In-Depth Articles 7. Trend 4: Classic Organic Opportunities Reducing, Answer Box, KG + In-Depth Opportunities Increasing 8. Trend 5 – The Connected X + Wearables Via Ross Sleight @SOMO Global 9. Trend 6 – Actions are coming 10. How we discover, consume and respond to content is changing. 11. The Next Generation of The Web will be enabled by Structured Data. 12. First, some important history. 13. 2005 – 2015 Elemental + Compound Microformats 14. Microformats for reviews
Google Nexus One 3.5 Richard Baxter January 10th 2010 "Great so far..." "The phone syncs easily with a Google account"
15. Microformats for reviews
Google Nexus One 3.5 Richard Baxter January 10th 2010 "Great so far..." "The phone syncs easily with a Google account"
16. RDFa
Google Nexus One
Review: 3.5 - January 10th 2010
"The phone syncs easily with a Google account"
17. RDFa
Google Nexus One
Review: 3.5 - January 10th 2010
"The phone syncs easily with a Google account"
18. Microdata
Google Nexus One
Review: 3.5 - January 10th 2010
"The phone syncs easily with a Google account"
19. 2011 - 2015 Microdata
Google Nexus One
Review: 3.5 - January 10th 2010
"The phone syncs easily with a Google account"
20. This is a horrible way to do things. 21. HTML Should Be HTML 22. This is better:
Google Nexus One
3.5 Richard Baxter January 10th 2010 "Great so far..." "The phone syncs easily with a Google account" 23. Data Should Be Kept Separate 24. This is better: { "@context": "http://schema.org/", "@type": "Review", "itemReviewed":{ "@type": “Smartphone", "name": “Nexus One" }, "reviewRating":{ "@type": "Rating", "ratingValue": “3.5", "bestRating": “5" } } 25. Keep the Data and Presentation Layer Separate 26. Things you can do now 27. Organisation 28. Name https://developers.google.com/structured-data/customize/overview Logo Social Contact 29. { "@context":"http://schema.org/", "name":"Builtvisible", "@type":"Organization", "logo":"http://builtvisible.com/wp-content/uploads/2014/05/BUILTVISIBLE-B adge-Logo-512x602-medium.png", "url":"http://builtvisible.com/", "sameAs":[ "https://twitter.com/builtvisible", "https://www.facebook.com/builtvisible", "https://www.linkedin.com/company/builtvisible", "https://plus.google.com/+SEOgadget/posts" ], "contactPoint":[ { "@type":"ContactPoint", "telephone":"+44 20 7148 0453", "email":"hello@builtvisible.com", "contactType":"sales" } ] } 30. Person 31. Name Email Social (sameAs) 32. { "@context":"http://schema.org/", "name":"Richard Baxter", "@type":"Person", "email":"richard@builtvisible.com", "sameAs":[ " https://twitter.com/richardbaxter", "http://builtvisible.com/", "https://www.facebook.com/richardbaxterseo", "https://plus.google.com/+RichardBaxterSEO/", "http://uk.linkedin.com/in/richardbaxterseo", "http://www.slideshare.net/richardbaxterseo" ] } 33. Article 34. Article Name Date Published URL Category 35. { "@context":"http://schema.org/", "name":"Implementing JSON-LD in Wordpress", "@type":"Article", "author":"Richard Baxter", "ArticleSection":"Technical", "datePublished":"2015-05-18 19:45:15", "Publisher":"Builtvisible", "url":"http://builtvisible.com/implementing-json-ld-wordpress/" } 36. Implement this in Wordpress 37. http://builtvisible.com/implementing-json-ld-wordpress/ 38. Read this Guide: 39. THANK YOU More at builtvisible.com/resources/ Richard Baxter CEO richard@builtvisible.com