the next visitor to your website. · increase in time on site 23% conversion rate form submission ....
TRANSCRIPT
@GetSmartContent AUSTIN
THE NEXT VISITOR TO YOUR WEBSITE.
WHAT DO YOU KNOW ABOUT THEM?THE NEXT VISITOR TO YOUR WEBSITE.
WE USE BEHAVIORAL DATA TO PERSONALIZE WEB EXPERIENCES AND INCREASE THE EFFECTIVENESS OF ALL YOUR MARKETING INVESTMENTS. !
!
WE USE BEHAVIORAL DATA TO PERSONALIZE WEB EXPERIENCES AND INCREASE THE EFFECTIVENESS OF ALL YOUR MARKETING INVESTMENTS. !
!
22%INCREASE IN PAGES PER VISIT
300%INCREASE IN TRAFFIC TO MIDRANGE PRODUCT PAGE
28%BOUNCE RATE DECREASE
41%INCREASE IN TIME ON SITE
23% CONVERSION RATE FORM SUBMISSION
WE USE BEHAVIORAL DATA TO PERSONALIZE WEB EXPERIENCES AND INCREASE THE EFFECTIVENESS OF ALL YOUR MARKETING INVESTMENTS. !
WE MAKE YOUR MARKETING SMARTER.
22%INCREASE IN PAGES PER VISIT
300%INCREASE IN TRAFFIC TO MIDRANGE PRODUCT PAGE
28%BOUNCE RATE DECREASE
41%INCREASE IN TIME ON SITE
23% CONVERSION RATE FORM SUBMISSION
22%INCREASE IN PAGES PER VISIT
300%INCREASE IN TRAFFIC TO MIDRANGE PRODUCT PAGE
28%BOUNCE RATE DECREASE
41%INCREASE IN TIME ON SITE
23% CONVERSION RATE FORM SUBMISSION
ROCKWELL AUTOMATION IS A GLOBAL TECHNOLOGY COMPANY THAT GOES TO MARKET IN 18 DIFFERENT VERTICALS. !ROCKWELL USES ELOQUA TO
•AQUIRE NEW CUSTOMERS !•MIGRATE EXISTING CUSTOMERS !•UPSELL EXISTING CUSTOMERS
ROCKWELL AUTOMATION IS A GLOBAL TECHNOLOGY COMPANY THAT GOES TO MARKET IN 18 DIFFERENT VERTICALS. !ROCKWELL USES ELOQUA TO
•AQUIRE NEW CUSTOMERS !•MIGRATE EXISTING CUSTOMERS !•UPSELL EXISTING CUSTOMERS
ROCKWELL AUTOMATION IS A GLOBAL TECHNOLOGY COMPANY THAT GOES TO MARKET IN 18 DIFFERENT VERTICALS. !ROCKWELL USES ELOQUA TO
THE NEXT VISITOR TO ROCKWELLAUTOMATION.COM
90 Days to Success
90 Days to Success
90 Days to Success
FOR ALL KEY CUSTOMER SEGMENTS SMART CONTENT DEFINES:•TOP PERFORMING CONTENT SEQUENCES•TOP OPPORTUNITIES FOR IMPROVEMENT•SUB-SEGMENTS
ANONYMOUS VISITORS
ACCOUNT BASED MARKETING
KNOWN LEADS
ACQUIRE NEW CUSTOMERS !55% DECREASE IN BOUNCE RATE 32% INCREASE IN PAGES PER VISIT 38% INCREASE IN TIME ON SITE !43% CONVERSION RATE !
MIGRATE EXISTING CUSTOMERS !15% DECREASE IN BOUNCE RATE 16% INCREASE IN PAGES PER VISIT 43% INCREASE IN TIME ON SITE !23% CONVERSION RATE !
UPSELL EXISTING CUSTOMERS !40% DECREASE IN BOUNCE RATE 49% INCREASE IN PAGES PER VISIT 42% INCREASE IN TIME ON SITE !18% CONVERSION RATE !
IMMEDIATE IMPACT OF 20X INCREASE IN TRAFFIC TO KEY PAGES 4X INCREASE IN GOAL CONVERSION 22%
INCREASE IN PAGES PER VISIT
300%INCREASE IN TRAFFIC TO MIDRANGE PRODUCT PAGE
28%BOUNCE RATE DECREASE
41%INCREASE IN TIME ON SITE
23% CONVERSION RATE FORM SUBMISSION
IMMEDIATE IMPACT OF 20X INCREASE IN TRAFFIC TO KEY PAGES 4X INCREASE IN GOAL CONVERSION!
!Get Smart Content is the connector that ties all our marketing data together and makes it actionable. !
!Neil Rongstad —
22%INCREASE IN PAGES PER VISIT
300%INCREASE IN TRAFFIC TO MIDRANGE PRODUCT PAGE
28%BOUNCE RATE DECREASE
41%INCREASE IN TIME ON SITE
23% CONVERSION RATE FORM SUBMISSION