the next web 2010, presentation
DESCRIPTION
Just like previous years, Ruigrok | NetPanel did a research amongst the Dutch general public to find out what they do and don't do online. The results of this study were presented by Marja Ruigrok on The Next Web Conference, on wednesday 28 April 2010.TRANSCRIPT
Ruigrok | NetPanel - <maand jaar>
1
What do ‘’normal’’ people
(= you)
do online?
Marja Ruigrok
THE NEXT WEB 2010
Dutch general public, age 18 and up
1.060 participants
Ruigrok | NetPanel - <maand jaar>
3
Average time* online 16hr/wk
• Male > Female
• Under 35 > 35-54 > 55+
Ruigrok | NetPanel - <maand jaar>
4
Activities primarily functional
Information 100%Product orientation 96%Online banking 93%News 93%Buy products 92%
Ruigrok | NetPanel - <maand jaar>
5
Video content is king
Watch video 81%Read blogs/fora 70%Gaming 65%Listen music/podcast 59%Sell products 56%Download music/movie 53%Watch TV/movie 52%
Ruigrok | NetPanel - <maand jaar>
6
88% create content
Photo upload 70%Product review 58%Comment on blog/forum 49%Website or blog 27%Video upload 21%
Ruigrok | NetPanel - <maand jaar>
7
User types
Ruigrok | NetPanel - <maand jaar>
8
JUST SURFING AROUND
36%Information Online bankingNewsProduct orientation
Internet is INFORMATION
Ruigrok | NetPanel - <maand jaar>
9
FUNCTION FIRST
41%Use internet more
InformationOnline bankingNews!Product orientation!Buying, selling
Internet is a TOOL
Ruigrok | NetPanel - <maand jaar>
10
INTO FUN & GAMES
22%All of the above and Fun!
VideoBlogs and foraMusic, video and tv Games!Blogging!
Internet is FUN!
Ruigrok | NetPanel - <maand jaar>
11
CHARACTERISTICS
More often female
Age 34
Age is important predictor
Age 55 (+)
16 hr / wk onlineAge 45 More often highereducated
Lower educated
Mobile connectedSocializers26 hr /wk online
Function first
Into fun & games
Just surfing around
Not mobile connected
10 hr / wk online
Ruigrok | NetPanel - <maand jaar>
12
Social networking still rising
2007 40% 2010 72%
• One in two less than 2 hr a wk• One in three 2-7 hr a wk• One in four > 7 (socializer)
Ruigrok | NetPanel - <maand jaar>
13
Networks in Holland
female > male lower educatedevery age
more often malehigher education25 – 54 mobile connected
young (under 35)no specific genderor education
Number 1
Ruigrok | NetPanel - <maand jaar>
14
Twitter still going strong
2009 3% 2010 9%
under 35male
higher educatedmobile connected
Ruigrok | NetPanel - <maand jaar>
15
Mobile internet use risesNumber of people with mobile access is the same
But more people use it
I have it I use it2010 41% 65%2009 40% 40%
One in ten consumers is dailyconnected
Ruigrok | NetPanel - <maand jaar>
16
What to do on your mobile?
General information, news, personal e-mail, weather [ one in three ]
Location/travel/route, online networking][ one in four ]
Video, business mail, traffic info, radio, mobile banking and twitter [ one in ten ]
Ruigrok | NetPanel - <maand jaar>
17
Location based
Of all consumers with mobile access
5% share location basedinformation with their network
2% is on foursquare
Ruigrok | NetPanel - <maand jaar>
18
Type is predictor
Fun & Games
11% share location based information
Ruigrok | NetPanel - <maand jaar>
19
Location Based
Of all consumers with mobile access (not using lbs)
8% is positive towards sharinglocation based informationwith their network or withshops or business
Ruigrok | NetPanel - <maand jaar>
20
Final thoughts
Creating is for everyoneFunctional > FunFacebook & twitter risingMobile gaining fansLocation based reluctanceGeneration gap at 35