THE NIGERIAN DIGITAL LANDSCAPE

Flow

› How many people are accessing the web?

› How are they accessing it?

› What are they accessing?

INTERNET ACCESS STATS

IN 2000, NIGERIA HAD JUST OVER 200,000 INTERNET USERS

BY 2008, THE NUMBER HAD GONE UP TO 10 MILLION

AND 2010, THE NUMBER IS NOW 43,982,200

2000 2008 20100

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

200,000

10,000,000

43,982,200

DEVICE STATS

DATA BREAKING DOWN INTERNET ACCESS BY DEVICE IS CURRENTLY NOT AVAILABLE BUT

ACCORDING TO TNS GLOBAL, A LEADING MARKET RESEARCH AGENCY, INTERNET USAGE IN

NIGERIA IS NOW DRIVEN PRIMARILY BY MOBILE PHONES.*

* TNS Global and RMS Group ‘Digital Lifestyles Study’

Mobile Data

  Operator Jan '11

Connected Lines

Mobile (GSM) 96,547,864

Mobile (CDMA) 12,338,686

Fixed Wired/Wireless 2,741,983

Total 114,628,533

Active Lines

Mobile (GSM) 82,618,510

Mobile (CDMA) 6,186,442

Fixed Wired/Wireless 1,035,391

Total 89,840,343

Installed Capacity

Mobile (GSM) 131,720,867

Mobile (CDMA) 17,187,721

Fixed Wired/Wireless 9,348,271

Total 158,256,859

  1Teledensity 64.17

Mobile manufacturer data

Handset Maker  

Nokia 74.35%

Samsung 7.44%

SonyEricsson 7.02%

MAUI-based Generic 3.56%

LG 2.37%

Vodafone 2.13%

Others 0.79%

Sagem 0.59%

Motorola 0.56%

ZTE 0.30%

Blackberry 0.28%

Huawei 0.12%

Handset Maker

RT 0.08%

Alcatel 0.07%

HTC 0.06%

Apple 0.05%

T-Mobile 0.05%

Siemens 0.04%

Bird 0.03%

Windows Mobile 0.03%

Lenovo 0.02%

NEC 0.02%

Sprint 0.02%

Palm 0.02%

Data is based on handsets being used to access Ad Dynamo network of sites.

Handset model data

Handset Model

Nokia 2700c 7.06%

Nokia 5130 6.36%

Nokia 3110c 5.99%

Nokia C1-01 3.98%

MAUI 3.52%

Nokia 2600c 2.79%

Nokia 2626 2.63%

Nokia 5200 2.46%

Nokia 2330c 2.41%

Nokia N72 2.40%

Vodafone 810 2.33%

Nokia X2-00 1.99%

Nokia X2-01 1.95%

Nokia 2690 1.95%

Nokia 6300 1.83%

Nokia 6230 1.76%

Handset Model

Nokia C3-00 1.62%

SonyEricsson K700 1.57%

Nokia 2630 1.54%

Nokia 6070 1.27%

Nokia 2680s 1.26%

Nokia N70 1.21%

Nokia 1680c 1.10%

Nokia 3500c 1.03%

Nokia 6085 1.00%

SonyEricsson K750 0.95%

Samsung SGH-E250 0.72%

Nokia E63 0.65%

Nokia 5300 0.63%

Nokia 5230 0.60%

Others 33.44%

Data is based on handsets being used to access Ad Dynamo network of sites.

TRAFFIC STATS

Leading Websites in Nigeria

Source : Alexa ratings

.com

.com.ng

DATA/ RESEARCH ON WHAT NIGERIANS ARE DOING ONLINE IS NOT CURRENTLY AVAILABLE.

HOWEVER BASED ON THE SIMILARITIES BETWEEN THE TOP SITES FROM NIGERIA

COMPARED TO OTHER COUNTRIES, WE CAN ASSUME THAT USAGE HABITS IN NIGERIA WILL BE SIMILAR TO THOSE IN OTHER COUNTRIES.

How does that compare with other countries?

NIGERIA UK USA India

1 Facebook Google UK Google Google India

2 Google Google Facebook Google

3 Yahoo! Facebook Yahoo! Facebook

4 Google NGYouTube - Broadcast

yourselfYouTube - Broadcast

yourself Yahoo!

5 Blogger.com BBC Online Amazon.comYouTube - Broadcast

yourself

6YouTube - Broadcast

yourself Yahoo! Wikipedia Blogger.com

7Nairaland, the Nigerian Forum eBay UK Twitter Wikipedia

8 Wikipedia Windows Live Blogger.com Twitter

9 Twitter Wikipedia eBay Rediff.com India Ltd.

10 Windows Live Twitter Craigslist.org orkut.co.in

Facebook stats

• Approx. 3 million facebook users in Nigeria• About 50% of users fall within the ages of 25 – 44yrs• Facebook provides an ideal platform to effectively reach and actively engage our

target audience