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THE NONPROFIT BUYER

Learn How to Make the Right Buying Decisions for Your Organization

Andrew Urban on Twitter @NPBuyer#nonprofitbuyer#returnonmission

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Andrew Urban

Professional experience in the nonprofit sector:Convio Kintera/Blackbaud Serenic Software FirstGiving

Pioneered using the following software: Constituent relationship management solutions Online fundraising and engagement tools Grants management tools

Active at one time as a volunteer, board member, and fundraiser for:Austin Children’s ShelterRiver City Youth FoundationScottish Rite Dyslexia CenterGirl Scouts

Over 18 years business and nonprofit experience.Author, ‘The Nonprofit Buyer: Strategies for Success from a Nonprofit Technology Veteran’ , published in 2010. The book ‘In the Trenches: You and Your Nonprofit’ from CharityChannel Press includes his chapter “Purchasing Technology: Return on Mission” and was published in Summer 2011

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Pitfalls of the Current Buying Process

Reliance on Consultant

Request for Proposal

CBI vs. Features

Change Management

Mapping Business Process

Software Implementation

Staff Training

Technology Infrastructure

Pain you are trying to solve vs. a laundry list of the application features.

Organizational readiness. How the application affects the way your team works.

Don’t forsake training.

Options are more broad today; Don’t discount anything.

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The Model of Control

Critical Business Issues

The high level reasons your organization needs to make a particular purchase (e.g. Grant funding

requirements or Inefficient program tracking process or Outdated, not user-friendly software)

Organizational Outline

Doable Logistics

Return on Mission

Definition of how your employees will interact with the “to be purchased solution” to the

betterment of the mission

An explanation for the vendor as to your timeframe, budget, and communication process

during the sale along with other relationship expectation setting

Explanations of how you expect your purchase to impact the mission of the organization beyond a

traditional ROI (Return on Investment)

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Calculating Return on Mission

TotalGain – TotalCost TotalCost

Impact on Mission

What is Return on Mission?

Properly measures the success for all tug-of-war interests

Measures both the financial and mission-based aspects of a decision

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Women Inspiring Women

New Hampshire based nonprofit organization Founded by Leslie Sturgeon Established May 2007 160 Members 3,300 people on their contact list Events monthly with 35 to 100 attendees

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Standard ROI calculation

Women Inspiring Women using Event Marketing from Constant Contact

Previous Registration Process

Registration with Constant Contact

Software Cost

No monthly charges. Only PayPal merchant services charges (2.9% + $0.30)

$25/mo plus PayPal charges (2.9% + $0.30)Utilize Email, Survey, and Event Mktg.

Cost of Registration ($25 & $30)

PayPal fees of $1.03 for member and $1.17 for guests

PayPal fees of $1.03 for member and $1.17 for guests.

Employee Time Cost

8-10hrs of time each month x $25/hr = $200-$250/mo

3-4 hours of time each month x $25/hr = $75-$100/mo

Total Annual Cost

($55 x 12=$660) + $3,000 staff time = $3,660

($55 x 12=$660) + ($180 annual cost of Constant Contact Event Marketing) + $1,200 staff time = $2,040

Standard ROI of 79%

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What about their Mission?

Be a catalyst for creative problem solving that fosters ongoing success in life and in business.

Provide a forum for personal and professional growth through networking and educational opportunities.

Encourage peer-to-peer support for women business owners and professionals in a diverse and positive

atmosphere.

Unite women to share resources, provide inspiration, receive invaluable advice from women who have "been

there" and celebrate triumphs.

Encourage mentoring opportunities for women to share strengths, talents and experiences.

Women Inspiring Women’s Mission:

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Return On Mission Calculation

TotalGain – TotalCost TotalCost

Impact on Mission

What is Return on Mission for Women Inspiring Women?

Offer Scholarships

More Facebook Ads

Bring in more speakers

Being a Catalyst

Unite Women

Provide a forum

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Things to remember

The Model of Control

Return on Mission

Helps guide your organization through the purchasing process Communicate the issues your organization needs to resolve

Understand how the purchase affects your mission Have the solution provider take your mission into account

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THANK YOU FOR ATTENDING!

Andrew Urban on Twitter:@NPBuyer

Event Marketing on Twitter:@ctctevent

#nonprofitbuyer#returnonmission