The obvious hidden opportunity
of traditional banks
Welcome to a typical busy branch
full of your customers.
(hopefuly)
They all suffer from a severe
banner blindness
& nothing-to-do-iness.
In the attention economy
it’s a luxury being boring.
Customers expect the branch visit to be LEGEN…
…WAIT FOR IT…
…exactly. They are waiting for it!
5minutes
is the average waittime in a branch*.
Imagine the peak times!
Before being served.
* Nov, 2014, http://www.bankrate.com/financing/banking/wait-times-at-bank-branches-worsen/
And even while being served.
30minutesto open an account
How long is the customer actively engaged?
Waiting isn’t what you measure.
It is what customers experience
when you give them nothing meaningful to do.
on airing “spray & pray” commercials.
You spend millions
when you get the attention.
But you do nothing meaningful
So, what if you could in 5 minutes
inspire customers to buy
than you can ever guess from big data?
and learn about them more
On your tablet,
Engaging content sells subconsciously.
or customer’s phone.