the obvious pdf

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The Obvious:

Universal Laws for Business

Success

y

ill Walsh


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Publication Info

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Contents

Dedication

Acknowledgments

Foreword

Introduction

Part I: Do The Obvious to Live The Dream

Chater !: "hat is The Obvious#

Chater $: The Obvious is %niversal

Part II: The Obvious %niversal Laws for &usiness 'uccess

Chater (: The Obvious Law of Focus

Chater ): The Obvious Law of Planning

Chater *: The Obvious Law of +esource ,anagement

Chater -: The Obvious Law of Innovation . Change

Chater /: The Obvious Law of Communication

Chater 0: The Obvious Law of Accountabilit1

Chater 2: The Obvious Law of Productivit1 . "ork 3ualit1

Chater !4: The Obvious Law of Personal Character . &elief

Chater !!: The Obvious Law of Team Power

Chater !$: The Obvious Law of 5egotiating

Chater !(: The Obvious Law of ,entorshi . Practice

Chater !): The Obvious Law of 'ervice

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Part III 6 The Obvious %niversal Laws in Action

Chater !*: Live The Dream

Chater !-: Powerteam International

Chater !/: Take Action 5ow

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Dedication

Dedicated to 1our 'uccess7

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Acknowledgments

Thank 1ou to all the suorters and contributors to what has made

Powerteam International and our rograms ossible8

I would like to thank m1 ,other and Father for believing in the imossible7

I would eseciall1 like to thank m1 kids Austin9 ,arissa and van

For being the best kids a Dad could ever wish for7

I would also like to thank all of the ama;ing customers that we have at Powerteam

International for making the


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oreword

Dear +eader9

I am &ernard =ordan8 I am a +everend in the Lord>s church and am e?cited to

share briefl1 with 1ou about m1 biggest challenge8 That is the @uestion &ill "alsh

ut to me and is what he shares with us in this book on business success8

,1 biggest challenge was when I was ministering to members that were in m1

church9 art of the 'outh Africa that was in e?ile8 The1 invited me to seak before

the %nited 5ations8 I began to rohes1 to two relatives of members who were on

death row8 After we rohesied The "ord of The Lord to them and told them the1

would be set free9 the world caved in and the e?ecution date was set8 Their clothes

were taken awa1 from them and given to the relatives8

I was getting bombarded with calls sa1ing9 Bou made a big mistake in 1our

rohes18 Fear gried me8 I became concerned8 I had to begin to start

@uestioning within m1self if I had heard accuratel1 The "ord of The Lord8

&ut !* hours before the e?ecution9 ,argaret Thatcher and +onald +eagan came

together and for the first time9 clemenc1 was granted to them8 The1 walked free in a

new 'outh Africa8 That is wh1 eole called me the ,aster Prohet8

"hat did I learn# I learned:

! E Patience

$ E 5ever doubt The "ord of The Lord

( E ,1 greatest challenges have also become m1 greatest oortunities

&ill "alsh9 congratulations in the wisdom 1ou share in this book and in 1our work8

I am glad to have 1ou as a business coach and a friend8 od bless 1ou7 Gee moving

forward9 changing lives and the world b1 coaching one erson at a time as 1ou move

even more global in 1our ersective8

Peace E

ernard Jordan, Master Prophet

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!ntroduction

If 1ou>re like most eole9 1ou want successHand 1ou want success yesterday8

'uccess in business and in life takes work8 'ometimes eole want to b1ass the

work and look for the secrets to t work that wa18 There are things 1ou need to do to get results8 &1 learning

from others who have achieved at the level 1ou desire9 1ou can achieve success more

raidl18 The Obvious is about the work and dedication it takes to live 1our dreams8

,1 name is &ill "alsh8 ,1 vision is to emower others to live their dreams8 Part of

that vision is to rovide mentoring oortunities for eole like 1ou who are read1

for massive success7 That>s wh1 I established Powerteam International8 Powerteam

rovides venture caital funding9 high level business coaching9 integrated learning

rograms9 insirational workshos and ersonal develoment training for

entrereneurs and business owners8 As the President . CO9 I am driven to make a

difference for others ever1 da18

I know what it>s like to be massivel1 successfulHand what it>s like to be broke8 I

grew u on the south side of Chicago8 ,1 famil1 was great9 but we certainl1 didn>t

have material success8 &oth of m1 arents worked )4 hours a week to make mone1

and rovide for * kids8 ,1 life began to change when I was in m1 teens and was

fortunate enough to send time with families that lived on the other side of mone17

The1 could afford to send weekends doing what the1 wanted9 where the1 wanted

8

http://www.pti360.net/9-powerteamcode-9http://www.pti360.net/9-powerteamcode-9


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and with who the1 wanted8 "hat a concet7 I began to learn then that it takes

thinking differentl1 and taking different actions to get achieve success8 I achieved

much success at an earl1 age when I bought m1 first home and car8 In fact9 the

neighbors thought m1 arents bought it for me7J I also know what it looks like to be

broke as well8 It is not F%57 "hen the tough times roll in 1ou will find that 1our

true friends walk in when ever1one walks out7

ven after achieving success9 there are ongoing challenges to overcome8 &ecause I

have overcome and continue to overcomeJ man1 challenges and look for

oortunities to hel others achieve even more success9 I know what it takes

firsthand to live The Obvious8 That>s art of what gives me the credentials and the

drive to show other eole what it takes8

One of the wa1s to make a difference was to write this book and reveal The Obvious

Kin lain sightKto show 1ou what it takes to achieve success8 This book rovides a

comrehensive look at specifically what it takes to breakthrough 1our biggest

challenges and how to live 1our biggest dreams7

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This book will give 1ou the ke1s for 1ou to make it haen b1 identif1ing The

Obvious %niversal Laws for &usiness 'uccess8 Once 1ou know what the1 are9 1ou

can ut them into action to get the results 1ou want8

This book is organi;ed into three arts: Part I - Do The Obvious to Live The Dream

tells about The Obvious Part II – The Obvious Universal Laws for Business uccess

tells about the individual Obvious Laws that work together for successful results

and Part III – The Obvious Universal Laws in !ction tells how to get them in action

to live the dream b1 taking action now8 'ome arts ma1 have reetition because I

reall1 want 1ou to get that art8

At 9Powerteam International we are dedicated to giving 1ou the tools to do The

Obvious and even the not6so6obvious onesJ to e?edite 1our success8

Let>s get started7

I hoe 1ou en


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Part I

Do he Obvious

o

Live he Dream

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Chater !

"hat is he Obvious#

This book is called The Obvious" Universal Laws for Business uccess because there

are Obvious ractices that are so universal that the1 have become like laws 1ou

must do to be successful in business8 "ithout them9 1ou will not achieve success8

Peole often look for secrets to success rather than recogni;e The Obvious and do

them8

'o9 what is The Obvious# The Obvious can be summed u like this: It is virtuall1

hidden from eole>s view because eole don>t like the answer8 The1 don>t like the

answer that the1 actuall1 do have to do the work8 One of the core secrets is that 1ou

actuall1 have to build great relationshis and invest in 1our future ever1da18 That>s

where most eole miss the mark8 +elationshis are a foundational art of service9

which is ke1 for all business success but the long term success is based on the follow

u and follow through7

That>s where it comes back to The Obvious8 Bou>ve got to see the things that are

Obvious8 ,ost eole do see them8 The1>re


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+ecogni;ing the Obvious work re@uired is s a foundational ke19 though9 so 1ou will not

fight the rocess because there will be us and downs8 Bou>ll begin to see that clues

are certainl1 eas1 to find when 1ou>re focused on the big icture9 but 1ou>ve got to

break it down to master the mundane8 Then9 1ou have to make sure 1our team sees

the same vision8 Mision drives it through8

This book gets 1ou on the right track so that 1ou can oen 1ourself u to learning

more of the right things to do8 Do The Obvious . begin Living 1our D+A,'7

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Chater $

he Obvious is Universal

5ow that 1ou know that The Obvious is work9 it becomes clear to see that The

Obvious is also universal8 Lots of eole work in businesses or organi;ations of their

own or those that others own8 The t1e of work that gets done and how it gets done

roduces the results8 If 1ou don>t like the results 1ou>re getting9 change what 1ou>re

doing8 It>s that simle8 ,an1 eole want success9 but overlook what it reall1 takes

to make it haen8 This book will oint 1ou in the right direction8

This chater in articular describes how to: &e Insired b1 Bour Mision Find

Power in Bour "h1 &elieve in Bourself et Bourself Accountable Dance with

Challenges &e Consistentl1 Persistent and Pa1 It Forward8 These are all ke1 to

The Obvious laws of 'uccess9 which are universal8

There are various wa1s to do the how6to>s for doing The Obvious work8 'ome

wa1s are more efficient than others8 ven though man1 eole know about The

Obvious9 the1 still do not do what it takes to achieve success8

Decide now8 Do The Obvious9 Live the Dream7 It all starts with 1our vision8

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&e Insired b1 Bour Mision

Do 1ou re@uire motivation to succeed dail1# "hich do 1ou think is better:

,otivation or Insiration# Bou know9 it>s a great @uestion because I hear a lot

about how 1ou>ve got to motivate 1our saleseole8 Bou do need to motivate eole

to have success9 but motivation b1 itself is not the answer8

,1 challenge with motivation being ke1 comes down to the scenario of if 1ou take a

grou of eole that are idiots and 1ou motive them9 what do 1ou have# That>s

right 1ou>ve got a grou of motivated idiots8

'ee9 I don>t believe that motivation b1 itself is the answer8 I think so often that if

1ou>re motivating eole that>s one thing9 but what haens if 1ou motivate

someone that is going downhill8 Then9 what have 1ou re headed and the1 crash even faster7

I see it in business where eole go to an event9 read a book9 or listen to an audio

seriesKand the1 get all motivated8 ,otivation b1 itself reall1 is an emt1 fi? for the

real issue8

The real issue for eole is that the1 don>t need motivation8 "hat the1 need is

education8 The1 need hoe9 education and insiration8

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Bou see9 when 1ou look at motivation it might get most eole temoraril1 e?cited8

,a1be having a sales re at 1our auto dealershi or some t1e of business where

the1>ve got to sell something ri#ht now will benefit from being motivated dail18J

For most eole9 though9 it>s actuall1 insiration that>s most essential8

Insiration trul1 starts with the ower of 1our language8 Bou see9 what I find is

that so man1 eole do understand that what trul1 rovides the foundation for

success is the @ualit1 of 1our communication8

'o9 if 1ou want to have even more success9 like having better relationshis or

making more mone19 look at the @ualit1 of 1our abilit1 to effectivel1 communicate8

"here does that start# It starts with education8 It starts with hoe9 education and

insiration8

"hen man1 successful eole are asked the @uestion9 "hat motivates 1ou# The1

answer9 I don>t need the motivation8

In an interview with Ton1 +obbins9 the1 asked him9 Ton19 what motivates 1ou

when it comes to doing all the things 1ou do# Bou know what he said# Ne said9

,1 vision is so strong it actuall1 ulls me towards m1 goals8 Nis vision insires

him into action8

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That>s what I>d like 1ou to focus on8 Take a moment and sto focusing on being

motivated and start focusing on getting insired about what 1ou>re doing8 "rite

down what insires 1ou to get into action8

"hat is 1our MI'IO5#

'ometimes what 1ou find insiring can changeKbut when 1ou trul1 find a vision

that is deel1 insiring for 1ou9 it insires 1ou over and over again in a wa1 that

drives 1ou into taking action8

"here does insiration come from# Insiration comes from taing into 1our sirit

that>s inside8 nthusiasm comes from 1our sirit8 It comes from having the assion

that actuall1 ulls 1ou to create more success versus t believe that eole who are merel1 e?cited are going to have long6term

success8 The1 ma1 be motivated and success that da18

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'hort6term motivation is a big roblem I see with the diet comanies8 "h1 do most

of these diets fail for most eole9 1et the1 kee on the same t1es of diets over and

over# The answer is because the1 get motivated to lose that weight and to look like

the erson on the TM screen9 so the1 look for a @uick fi? to lose the weight @uickl1K

while the1>re still motivated8 The motivation wears off8 +ather than motivation and

@uick fi?es that don>t last9 what eole need to that want to lose weight is to get

insired about h1sical fitness and being in great shae7 &eing insired changes the

language the1 use and their actions to get a good education about weight6related

toics like nutrition and e?ercise8 Insiration from the inside will hel get 1ou on a

solid ath to success7 MI'IO5 is the driver that elevates 1our insiration ever1da1

to achieve the most outrageous goals ever imaginable8 Nave Faith IT "O+G'7

Nere>s another e?amle about motivation8 All the time9 I see eole get motivated to

make mone18 I ask eole9 "hat motivates 1ou# The1 sa1 things like9 ,aking

$94449 *94449 $49444 a month8 I>d be reall1 motivated8

That ma1 motivate them in the short6term8 "hat that reall1 is for most eole is a

false sense of accomlishment because now the1 go out there9 hit the goal one

month9 but then the ne?t month the1 go right back down8 The reason is9 once again9

the1 are not trul1 insired8 The1 are not coming from a lace where the1>re

insired to understand the ower of their communication and of their language and

the true driver that will move them to consistent dail19 weekl1 and monthl1 success7

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Bou see9 it>s better to make a statement than to ask the motivation @uestion8 'tart

1our statement with these two words: I A,8 That>s right9 I am8 In 1our thoughts9

use statements like: I am even more successful8 I am going to do an even better s where it trul1 starts8 If 1ou want to have a lot of success at whatever it is

that 1ou>re doing9 look at the @ualit1 of 1our language8

Is 1our language insiring 1ou to move towards that outcome# Or are 1ou re s not going to work8 It>s not going to last8

Bou>ll have to have more motivation8 That>s wh1 1ou>ve got to kee going back and

bu1ing more of the roduct9 more of this9 or more of that seminar because 1ou>re


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5ow9 how do 1ou ta into that ortal of insiration# Once again9 1ou>ve got to start

b1 taking a stand on the inside so that 1our assion begins to shine through on the

outside7 This is where the success begins9 and taing into 1our vision is what begins

and fuels the long term rocess of winning7 "hen 1our vision becomes so strong

that 1ou don>t want to slee9 eat9 watch TM or an1thing that is not related to highest

urose then 1ou know 1ou are on track7 Focus on giving 1ourself better language

and better communication to go out there and achieve those dreams E that>s where

it starts8 That>s


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more insired about what 1ou offer7 Then go out there and achieve 1our biggest

dreams7 Tell 1ourself ever1da1 IT>' PO''I&L7

'uccess starts with 1our commitment and it often means 1ou have to get u earl1

and go to bed late8

'%CC'' I' A P+OC'' 5OT A5 M5T7

It>s reall1 about getting educated and owning the recie of success8

Insiration gets 1ou started and will kee 1ou going eseciall1 when times are tough

and remember tough times will come7

Alwa1s rememberHHH8

Tough times don>t last but tough eole do7

"hen 1ou>re insired from a great vision9 1ou will design an unstoable bluerint

to actuall1 go out there and do the things 1ou>ve dreamed about doing7 "hen 1ou

drive from a great vision9 the insiration will moves 1ou along and actuall1 ull 1ou

to have even more success in ever1 area of 1our life7

For e?amle take the stor1 of 'teve "1nn8 Nere>s a great e?amle7 Ne started as a

bellho in the -4>s in Las Megas arking cars8 Ne moved u to dealing black


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Ne>s legall1 blind8 &ut what does he have that most eole with $4Q$4 e1esight will

never have# Bou are right Ne has great vision8 That>s what 1ou have to have to

"I5 and succeed in &usiness in toda1>s marketlace7

IT I' TAPPI5 I5TO BO%+ MI'IO5 "ITN PA''IO5 A5D P%+PO' TNAT

"ILL 'T BO% F+7 'TOP CO,PLAI5I5 A&O%T BO% 5D A5D

FOC%' O5 "NAT BO% NAM7 BO% NAM +AT5'' I5 BO%7

5O" I' TN TI, TO LT IT 'NI5 &+INTLB7

Bou have to reall1 set aside the motivation art9 and instead have the understanding

that when 1ou when 1ou come from a lace of insiration and emowering

language9 it>ll move 1ou to achieving those goals and those dreams that 1ou know

are most imortant in 1our life8

Bou know 1ou should be living 1our dreams ever1da17 Bour time on this lanet is so

brief E it is a shame not to make it count7

'to counting the da1>s and make the da1>s count7

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'ome of the greatest ideas in the world9 some of the greatest books9 some of the

greatest businesses9 1ou know where the1 are located# The1>re in the cemeter1

because eole never took the time to go out there and reall1 embark on their

dreams to live their vision and reali;e their full otential8

&ut that>s not you$ %OU !&' !(!)I*+,

"hen 1ou understand the ower of The Obvious9 The Obvious sa1s to take a reall1

good look inside and use emowering language to win on the outside8 Then9 1ou ta

into 1our vision and go out there and achieve it8 &ecause 1our vision is so strong9 it

will actuall1 ulls 1ou towards 1our goals8 Bou don>t need motivation because 1ou

are so e?cited about 1our life and because 1ou know 1ou>re coming from a lace of

service so that 1ou>re heling others and making a difference8 'o9 when it comes

down to what>s more imortant Emotivation or insiration E I vote for insiration8

NO" DO BO% TAP I5TO BO%+ MI'IO5# E Bour values have to be in alignment

with 1our actions to be on ath and urose to succeed7 Take a moment and walk

through this e?ercise7 Alwa1s remember when 1ou ask better @uestions 1ou will get

better answers7

MAL%'

TODAB6666666666666666666666666666666666666 !$Q$) ,onths from Toda1

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ACTIO5'

Find the Power in Bour "h1

If %our .hy is stron# enou#h/ you0ll fi#ure out how,1

&ill "alsh

"hat a concet7 "hat does it reall1 mean9 though9 If Bour "h1 is strong enough9

1ou>ll figure out how#

"hat it comes down to is the strength of 1our P+'O5AL "NB that 1ou have on

the inside will be the difference maker on 1our abilit1 to breakthrough the big

challenges 1ou will definitel1 face on the outside8 Bou see9 there are challenges along

the wa1 to becoming successful and wealth18 The challenges 1ou>re going to face will

define 1our character and mold the erson 1ou become on the outside7 The strength

of 1our "h1 inside of 1ou is what will trul1 get 1ou through the toughest times 1ou

will face in life7

For m1self9 without a doubt9 ,1 "h1 is about m1 kidsKAustin9 ,arissa and van8

,1 "h1 is also about creating things at a higher level8 It>s about insiring the

lanet and insiring business owners to make better decisions from a lace of love

versus fear8 It>s about giving back to our militar18 It>s about making a significant

difference of leaving a legac1 that reall1 emowers eole even though I>m gone8

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Bou see9 what I have found is that once again I look at business and look at

comanies8 It definitel1 starts with comanies determining Their "h1 and then

the1 figure out The Now8 "hat a concet9 right#

"NAT I' BO%+ P+'O5AL "NB#

As 1ou start to look at the challenges 1ou are going to face9 I alwa1s recommend

that 1ou take a few moments to write down 1our answer to these two simle

@uestions:

(1) "hat business are 1ou in#

$J "h1 are 1ou doing it#

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The second @uestion asking "h1 is trul1 more imortant than the "hat

because if The "h1 is not strong enough9 when 1ou face the challenges 1ou>re going

to face9 1ou>re going to hit the road bums and 1ou>ll @uit8 Bou>re going to go out to

the marketlace thinking 1ou>ve got all the answers and all of a suddenK&am7K

1ou>re going to hit some walls8 &e read1 for the challenge that life will bring in and

be read1 to dance in the face of adversit17

If 1ou looked at business success like a !4461ard football field9 what haens is that

b1 the first $461ard line9 most entrereneurs @uit and close their new business8 Part

of The Obvious is recogni;ing that 1ou will have those challenges9 but that learning

and al1ing the Laws of the TN Obvious described in this book it will give 1ou

the big icture as well as the mundane stes on how to overcome them8

"hen 1ou get out there and have those challenges9 the ower of Bour "h1 will

drive 1ou to overcome them8 The ower of Bour "h1 starts with 1our sirit9 it

starts on the inside8 If 1ou trul1 have an insiring wh1 that moves 1ou9 1our sirit

will move 1ou to take action to hel 1ou get to where 1ou>re going8 I don>t believe it

is motivation8 I believe it>s the wh1 that becomes art of 1our bigger vision8 As 1our

vision and Bour "h1 become reall1 strong9 it actuall1 ulls 1ou8 5ow 1ou know

where to find to find the ower and ta the ower that will hel 1ou overcome an1

obstacle in life or business that 1ou face7

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Bou know9 if 1ou have kids9 think about it for a second: "ould 1ou run into a

burning building in one second to save 1our kids# "ould 1ou do whatever it takes#

There>s no doubt in m1 mind 1ou would9 re at#

and where 1ou>re going and with who#

"hen 1ou know 1ou>re coming from that lace of service E success is right around

the corner8 "hen 1ou know 1ou>re building something secial that serves man1

then 1ou will instantl1 reali;e that the success 1ou are looking for is right around

the corner8 That>s a roblem with so man1 eole who start off striving for success8

The1 lose the assion8 The1 lose the sark for success7

"ell I can tell 1ou what re6ignites the sark and re6ignites the assion is having a

reall1 &ig "h18 Bou know ,other Teresa talked about how she would never go to

an anti6war rall19 but she was the first one to show u at a eace rall18 Ner "h1 was

about eace and love8 Ner actions demonstrated that9 including where she chose to

send her time and who she chose to be around or not8

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'o in 1our life9 lease rewrite 1our Bour &ig "h1#

Take a moment to write it out here8 =ust begin to write from 1our heart8

Ask 1ourself:

o "hat trul1 insires me about m1 life toda1#

o "hat gets me e?cited about what I>m doing now and what I want to

be doing# Is it the eole in m1 life# Is it famil1# Is it a cause#

,1 "h1 behind ,1 Mision

Date:

,1 Mision isH

,1 "h1 that drives me to ursue ,1 Mision isH

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Bour answers will have to from the inside8 There are so man1 ossibilities and

oortunities 1ou could ursue8 &eing able to be focused starts b1 1ou searching

within 1ourself to determine what>s most imortant so that when distractions come

along that 1ou will own the ath 1our on and will dismiss all distractions7

That>s wh1 it is so imortant that 1ou anchor this concet of Bour "h18 Bou>ve got

to have that emowering "h1 which will drive 1ou to ursue 1our dream with

assion and urose7 Bour "h1 will emower 1ou to overcome big challenges so

1ou can win the big oortunities8

Alwa1s +,,&+

The bigger the challenge the bigger the oortunit17

In business9 it>s reasons and results8 "hat I believe creates the results for those who

are chamions is that the1 start with an emowering "h1 that>s non6negotiable8

The1 have a osture based on absolute belief and faith in the lace that the1>re in8 It

drives them from the inside to have all the success on the outside8

'o9 if 1ou want to have more fun9 if 1ou want to make more mone19 if 1ou want to

make a difference on the lanet9 take a moment and reall1 emower Bour "h18

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One of the rograms offered through Powerteam International is called The

&ainma2er ummit where the1 how to ta into and emower Bour "h18 5ot s reall1 imortant because it is the fuel that

will drive 1ou to continue9 even during the toughest challenging times because as a

business owner9 as a arent9 as an entrereneur9 and as a business artner9 1ou>re

going to have the big challenges8 I certainl1 have8 That is wh1 I can seak from

e?erience of what it takes and how to trul1 win8

,1 invitation to 1ou is to take the time to become so insired about who 1ou are as

a erson9 where 1ou>re at now9 and where 1ou>re going8

The secret to The Obvious is understanding how to ut all these rinciles and

ractices into motion from Day One8

I can also tell 1ou that success is a process E not an event8 Powerteam International

www8ti(-48comJ is committed to roviding the necessar1 tools and rograms to

hel entrereneurs and business owners worldwide with what it takes to be

successful PTI events are where 1ou can learn9 network9 connect and grow to

continue that rocess of increasing 1our successfulnessJ8

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Bou are well on 1our wa1 to creating more success and having more fun along the

wa18 It>s imortant to en


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Did 1ou ever see that when ositive eole come in the room that the light brightens

u and the room brightens u# Bet9 when negative eole come in the room9 the

lights go dim and the room damens8 The1>re so negative8 Do 1ou know some of

those negative eole#

Let me tell 1ou something9 the1>re dream killers8 The good news is that there are

onl1 about si? of those negative eole in the whole world8 The1 re thinking about what it takes to live those dreams and to have that success9

1ou>ve got to have a belief s1stem that starts on the inside8 Bou see9 1ou>ll never

have success on the outside until 1ou have success on the inside8

'o9 think about 1our own belief s1stem toda18 Do 1ou have those negative anchors#

Are 1ou running on old rograms# That is what most eole do because the1>re

rogrammed at a ver19 ver1 1oung age to be told things like: Bou>re dumb

Bou>re stuid or Bou>re an idiot8

Bou>ve got to break through all that stuff8 The ke1 to breaking through it is to turn

off the negative TM8 That>s right9 1ou want to raise 1our income9 to make more

mone19 and live a better lifest1le# Turn off the negative TM rogramming because

all the rogramming does is it literall1 desensiti;es 1ou8 It is designed to kee 1ou

entertained9 stuid and owerless7 Toda1 is 1our da1 to start living 1our dreams7

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Think about it8 If 1ou wake u to negative9 go to bed to negativeKwhat do 1ou think

1ou become# 5o9 not


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"hen 1ou start with 1ourself9 start with 1our inner being and start with the voices

that come through 1ou8 "hen 1our subconscious mind is in rogram and I reall1

do mean rogram9 where 1our values and 1our actions are congruentJ9 imagine

how 1our ath and 1our urose are absolutel1 unstoable8 "hen the1 are in s1nc9

then 1ou are in s1nc8 "hen 1ou are in s1nc9 eole around 1ou will notice that8

'o9 1ou have had a challenge with getting on ath and getting on urose8 "hen

that haens9 look at one thing: Look at 1our highest values8 Chunk it u to the

highest level8 "hat is totall1 most imortant in 1our life#

5e?t9 look at 1our actions8 Are 1our actions congruent with those values 1ou hold#

If the1 are not9 1ou are going to be out of integrit18 The onl1 wa1 1ou are going to

break through and achieve all the dreams 1ou are looking for is that 1ou have got to

be congruent from the inside8 Bou have got to start with that inner sirit8 That is

where enthusiasm comes from8 Did 1ou know that#

Bour belief s1stem is the core that drives all that8 'o9 it starts with the re6

rogramming in 1our mind8 Bou>ve got to start in 1our mind and 1ou>ve got to

start in 1our heart8 The1 have to be in total alignment to achieve massive success7

Then9 what all of a sudden starts to haen is 1our beliefs go to work on the world

and the universe8 It will literall1 1ield to 1our belief s1stem if 1ou understand the

ower of what>s ossible8 It>s scar1 that it takes miracles to haenKlike a s a miracle8

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Listen9 miracles haen ever1 da18 &ut are 1ou resent for them# "hen 1ou ta

into 1our belief s1stem9 when 1ou own the sace that 1ou come from9 when 1ou

absolutel1 understand that 1our values are congruent with the highest level of 1our

actions9 1ou>ll ta into that inner strength9 that inner being that will light u and

take 1ou to the ne?t level8

That is the ke1 to understanding how I live that unbelievable lifeK the lifest1le and

reall1 having the things that most eole talk about but man19 man1 eole never

get the chance to reall1 live8 That>s the secret: ta into 1our belief s1stem8 &elieve in

1ourself when nobod1 else does8 Then9 get totall1 focused on where 1ou are going

and who is going there with 1ou8 Bou don>t have to be rich to wealth17

I am blessed to have great friends and m1 health E that is wealth17

&uild a ood Team

"ell9 The Obvious answer to living 1our dream is to build a good team8 Bou know9 I

know that sounds reall1 simle8 Bou>ve robabl1 heard all the clichRs9 like:

There>s no SI> in team Bou can>t do it b1 1ourself8 Bou


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create8 Instead of doing it alone9 start to think about who would be the best team

that 1ou could ut together8

Bou know9 I had a chance to send some time with ric Davis from The 'an

Francisco )2ers8 It was reall1 neat because he told me a stor1 about how ever1 1ear

when the season started he and the team would walk through the stadium8 As the1

walked9 the onl1 thing the1 focused on was winning a chamionshi8 It needs to be

the same thing in 1our coman18

Are 1ou the best in class who does ever1thing that it takes to reall1 be ! in 1our

sace# "hen 1ou launch a coman1 or launch a business9 1ou want eole to think

of 1ou when the1 think of integrit19 class9 st1le9 service and great e?erience8 "ell9 it

starts with building a great team8

A @uestion I often get asked is9 Now do I bring a great team on# 5ew comanies

eseciall1 have this concern8 &ecause the1 are a new coman19 the1 often don>t have

the mone1 and ask how the1 can afford a great team8

Now do we find henomenal eole to be a art of our vision9 our dream9 and our

lan# "ell9 there are man1 comanies out there 1ou can stud18 One is a coman1

called ,C and another coman1 is like nterrise +ent6A6Car8 "hat it comes

down to is to hire eole who reall1 understand 1our vision first so the1 can be

coming from a lace of service where if the1>re bringing lots of value to the

coman19 1ou a1 them lots of mone18

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I know this isn>t eas1 for a lot of comanies8 Bou>re robabl1 thinking9 "e can>t

afford a team8 "e>re t afford not

to go out there and a1 the most mone1 1ou can for great hel8 And the reverse is

true that 1ou can never a1 too little for the bad hel 1ou ma1 have gotten in the

first lace8 'o often this haens9 right# Peole alwa1s a1 too little for bad hel8

That>s a big mistake8

Bou want to focus on going to the marketlace right# &ring in a great vision and a

great brand that insires eole to be a art of 1our cause8 I did some homework

and I checked on a coman1 called ao>s and a gentleman named Ton1 Nsieh8 Ne

focused on creating an ama;ing culture for their business8 Bou should research the

work the1 did and how see how he built a billion dollar business in re building 1our

business8 Bou should start with the concet of what it takes to build a 'uerbowl

franchise team7 "rite down e?actl1 who 1ou>re looking and how the1 will hel 1ou

take 1our business9 1our brand9 and 1our message to the globe8 Don>t forget 1ou>re

in a global econom1 toda18 Bou>re cometing for global dollars8 Bour customers

vote with their dollars7

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Bou>ve got to do a henomenal


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Bou could be in restaurants9 1ou could be in network marketing9 or 1ou can name

an1 coman1 1ou want to be in9 but 1ou>ve got to reall1 take a moment and sa19

Bou know what9 if I could build a 'uerbowl franchise team as I>m building m1

'uerbowl team9 who>s going to be a art of that team# "ho am I going to let in#

I>ll give 1ou the secifics that>ll hel 1ou bring them to 1our coman1:

Provide a big vision that insires eole8

stablish a latform where the1 can reall1 be rewarded for

roviding value8

Create a great culture of winners who want to work together9 la1

together9 and have lots of fun while building something great8

"hen it is all said and done9 making a lasting difference for the world is what

matters most8 PLA' never forget 1ou have to make a rofit to sta1 in business7

et Bourself and Bour TeamJ Accountable

The onl1 wa1 to trul1 win in business can be summed u in one word8 That one

word is: Accountabilit18 I know as an entrereneur9 as a business owner9 man1

dislike this word8 &usiness owners do not like the word accountabilit1 E but it is

Obviousl1 the ke1 element relating to ever1 asect of business8 Accountabilit1 starts

with 1ou7

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5ow9 could 1ou ever imagine oening a ,cDonald>s franchise b1 investing a coule

of million dollars9 1et having no cash registers# Or could 1ou ever imagine having a

coman1 where the store was oen all da19 1et 1ou never track the sales#

"hat I have found b1 stud1ing comanies is that the reason accountabilit1 is so

imortant is that it hels 1ou schedule 1our success8 If 1ou are not accountable9 1ou

do not schedule or lan what it takes to succeed8

As a result9 b1 default9 1ou lan 1our failure8

As 1ou look at the numbers out there toda19 more than 24 ercent of comanies in

the %nited 'tates fail in the first $ 1ears8 "h1 is that# The1 never take the time to

actuall1 set u the foundation8 It serves as the bluerint for them to actuall1 follow

through on it8 Instead the1 guest about the amount of mone1 the1 will need9 the

marketing strateg1 and so man1 other ke1 elements necessar1 to succeed in toda1>s

marketlace8 It is ver1 sad7

As I have traveled around the world and actuall1 worked with a variet1 of

comanies and businesses9 one of the common ingredients that I have found in the

recies for success is that those that have a lot of success track it8 'o if 1ou want to

have more success in 1our business9 there are the basic things 1ou ut in lace8 One

of the ke1s is 1ou have to have a great lan to track the success8

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There are different elements that need tracking because the1 rovide feedback for

1ou to know how 1ou are doing8 Tracking could start with something ver1 simle

like Dail1 'ales8 ver1 da1 1ou could ask 1ourself9 Now much did I sell toda1#

And then begin to scorecard it da1 after da1H after da1Hafter da18

ventuall19 1our dail1 tracking will rovide 1ou with enough data that 1ou will

begin to observe the trends8 In business and reall1 an1thing 1ou are doingJ9 1ou

have got to be willing to be oen to stud1ing the trends8

'o9 as 1ou are getting 1our coman1 started9 right9 1ou could look at the numbers8

And9 of course9 1ou could alwa1s look at a checking account8 That>s alwa1s a good

wa19 right# &ut I want to go a little deeer than that8 I want 1ou to understand the

ower of accountabilit1 starts with 1ou8

One of the rocesses that we teach is called !4 before !48 Bou ma1 be asking

1ourself9 "hat does that mean9 &ill# "hat is S!4 before !4># Let me back u first

before I answer that8

It>s like I said earlier about how watching the TM ever1 da1 makes 1ou negative8

Bou then become negative8 Bou know how miser1 loves coman18 5o9 actuall19

miser1 loves your coman18 Bou see9 if 1ou are successful and 1ou are building

things9 the1Kthe eole 1ou send time with who become 1our usual coman1Kdo

not want 1ou to be successful8

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&ut I>ll tell 1ou what drives it through the mediocrit1 to achieve success is 1ou

lanning 1our success ever1 da18 'o9 !4 before !4 sa1s this: Turn off the TM and

watch 1our income go u8 ver1 night9 before 1ou go to bed9 what I would like 1ou

to do is write down 1our !4 before !4 for the ne?t morning8 These are the !4 ,ost

Imortant Things that 1ou will accomlish before !4:44 am the ne?t morning8

Beah9 this is !4 before !48

And I know this is not eas19 but what starts to haen is 1ou will get ever1thing out

of the wa18 Bou will get focused on what is trul1 most imortant to hel 1ou to

create that success8

=ust tr1 !4 before !48 Tr1 it for !) da1s8 It takes !) da1s to create a habit8 'o9 for

!) da1s9 write out the !4 most imortant things8 'tud1 it8 et them done in the

morning8 5o distractions8 5o distractions until those !4 things are done before !4:44

a8m8 Hand watch what starts to haen8 ver1da19 make a list of 1our !4 most

imortant things for that da18 It could look as simle as this format:

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,1 !4 &efore !4 List

Toda1>s Date:

! 6

$ 6

( 6

) 6

* 6

- 6

/6

0 6

2 6

!46

Then9 one b1 one9 do the things on 1our listHstarting with the most imortant ones

until 1ou have comleted each one8 "hen 1ou>re done9 reward 1ourself b1 doing

something 1ou enll be more roductive instead

of t matter8 It starts with 1ou8

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Bou see9 1our habits become 1our character8 Bour character becomes 1our destin18

And9 once again9 I know as an entrereneur this is not eas19 but accountabilit1

though is the secret8

I will give 1ou some ideas8 I will give 1ou a thought rocess for a second8 If I were to

give 1ou 0-9)44 toda19 would 1ou take it# The catch is that 1ou have to send it or

invest it b1 the end of the da18 "ould 1ou take it and could 1ou do it# Of course 1ou

couldH88

"hat if I gave it to 1ou again tomorrow# 0-9)44 dollars again8 Nere>s the thing9

though9 1ou have got to go send it or invest it b1 the end of the da18 Could 1ou do it

again#

Now about another da1# 0-9)44 again8 Could 1ou kee sending or investing that

amount wisel1 da1 after da1#

Now about if 1ou never knew when it was going to end8 Could 1ou continue to send

or invest it wisel1#

"ell9 here>s a better @uestion: "hat do 1ou find is more valuableKtime or

mone1#

"hich is it for 1ou# Time or ,one1#

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5ow9 if 1ou are 1oung and 1ou are reading this and getting some of the information9

1ou might sa19 =ust give me the mone18 I>ve got lent1 of time8 &ut9 in realit19

most eole would sa1 that time is so much more valuable than mone18

"ell9 think about this one for a minute: ver1 da1 1ou get 0-9)44 seconds8 ,1

@uestion to 1ou is: "ho do 1ou send the time with#

"hat I would challenge 1ou to do is to strengthen 1our accountabilit1 b1 getting a

great ,astermind Team8 et rid of all of the negative eole in 1our life8 et trul1

focused on creating more things b1 being around the right eole8 Bou know9 it has

been said so man1 times9 Bour net worth is e@ual to 1our network8 "ell9 it all

starts b1 having a great ,astermind Team8

I invite 1ou to have two teams8 That>s right9 two teams: one team that 1ou hel and

another team that hels 1ou8 Bou see9 I learned this a long time ago:

There is lent1 of room at the to8 It is the bottom that>s

overcrowded7

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'o9 what are 1ou going to do differentl1 toda1# "hat is going to look different so

1ou are going to have more success tomorrow than 1ou had toda1# ,ore success

ne?t 1ear than 1ou had last 1ear# Bou see9 1ou have to do things differentl18 If 1ou

kee doing the same thing over and over and e?ect a different result it>s a

definition of what# Bou>re right8 instein said it best: It>s insanit18

"hat did instein also sa1# Ne said that the onl1 wa1 1ou can raise the game E raise

your game E is to go to a higher lace for the answers8

"hen it comes to accountabilit19 it comes down to BO%8

It comes down to the fact that 1ou>re the one that has to lead the national e?ansion

for 1our coman1 E but9 it starts with 1ou taking ownershi of 1our Dail1 ,ethod

of Oeration8 That>s right9 1our D,O8

"hat is 1our Dail1 ,ethod of Oeration# It is what 1ou do and how 1ou do it8 'ome

of the big things9 once again9 include getting the !4 before !4 done send time

with onl1 @ualit1 eole and then begin to track 1our success8

5M+ IM %P O5 BO%+ D+A,'7

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Nere>s an eas1 wa1 for a new business to track success from Day One8 Look at

asking and answering these @uestions ever1 da1:

Now man1 new eole do we rosect#

Now man1 new customers came in the business#

Now man1 new referrals did we get#

&ecause when 1ou look at a coman19 the basic oeration is two things:

Ac@uire the customers8

+etain the customers8

If 1ou can do that well9 1ou>re going to build an ama;ingl1 successful coman19

have a lot of fun9 and rovide a lot of value to the market lace8 'o9 when it comes

down to the bottom line9 the bottom line is that ver1one on 1our teamKincluding

1ouKhas to be accountable to win in toda1>s econom18

?ect Challenges

The greatest time for economic growth is when there are roblems8 "hen 1ou can

solve big roblems9 1ou can literall1 write 1our ticket8 Bou can write 1our check for

the amount 1ou want to be aid8 &ut I can tell 1ou that before 1ou get there9 if

1ou>re running a business9 1ou>re growing a business9 1ou>re thinking about

launching a coman19 1ou are going to have those big challenges8

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It>s the same in life8 Bou>re going to have big challenges8 I mean9 1ou know the stor1

about Donald Trum9 right# Ne had lots of mone18 "ell9 true9 he started with lots of

mone18 &ut what he was noted for was one of the greatest turnarounds of all time8

Around !22!9 he literall1 was more than 244 million dollars in the hole8 'ure9 big

challenge9 right#

Could he have ll ut

m1 head down and I>ll get focused and I>ll go to work8 Ne reali;ed how big the

oortunit1 would then be when the econom1 turned again8 And he was right7

Bou see9 the thing to understand and remember is that the bigger the challenge9 the

bigger the oortunit18 Bou>ve got to focus on when 1ou change9 1our environment

changes8

'o9 if 1ou>re going through 1our business9 1ou>re going through 1our life right now9

and 1ou>re having us and downs9 here>s the bottom line: 1ou>re not alone8

ver1bod1 goes through that8 I>ve had all kinds of great successes and great

failures9 but ever1bod1 does that8 Bou>re doing that at whatever stage 1ou are in in

1our life8 5ever look at 1ourself as if 1ou>re unemlo1ed8 Instead9 think about the

fact that 1ou>re in transition8

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If 1our coman1 is going through a downtime9 don>t think about: If I s either going to stare 1ou down and knock 1ou overKor

1ou>re going to stare it down and low through it8

'o9 when those big challenges show u9 what I want 1ou to think about is: Now do

1ou bring in the wisdom to break through the challenge# 5ot the wisdom to go

around the challenge9 but to go right through the challenge8

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"hen 1ou have that sense of direction that comes from having values and congruent

actions where 1ou are being on urose and on ath9 it>s the onl1 wa1 1ou break

through the big challenges8 I re so bus1 being in the business9 we can>t even see what the business

is doing8 It>s almost like going to that (494446foot level to see the big icture8 Take a

tri u to the sk1 or ma1be even two or three trisJ to take a reall1 good look at

1our business8 'ome things ma1 be Obvious from that view that 1ou didn>t see at

the ground6level view8

"hat I>ve found is that when 1ou>ve got those big challenges9 get 1ourself around

brilliant eole8 Bou see9 to get through big challenges9 1ou can never a1 too much

for good helHand 1ou can never a1 too little for bad hel8 'o9 it comes back to

a1ing attention to who 1ou surround 1ourself with9 right#

If 1ou don>t like where things are at9 it is a great time to change8 Bou know the most

beautiful thing about breaking through big challenges# It>s so rewarding on the

other side8 &utHthat>s re going to do8

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At the end of the da19 when 1ou reall1 sum it all u9 1ou know9 have 1ou made a

significant imact on the world# Nave 1ou made the world a better lace because

1ou were here#

I know 1ou might think that 1our challenges are so big but9 1ou know9 we have

rograms for literall1 folks dealing with their challenges8 One evening we literall1

have this whole circle of eole talking about their biggest challenge and their

biggest oortunit18 There were some rett1 big challengesHuntil we heard the last

stor18 All of a sudden9 the rest of the challenges weren>t that imortant8

"e had eole who e?erienced bad setbacks from motorc1cle crashes to losing all

their mone1 in the stock market to having to start over for an1 number of reasons8

ver1thing imaginable that could go wrong had gone wrong for some eole8 And

Obviousl19 the1 made it through the challenge8

&ut the last stor1 was shared b1 a woman who shared how she went in to get some

surger1 done for her e1esHand came out blind8 "ow7 Bou talk about s@uare in the

heart or right between the e1es8 All of a sudden9 the biggest roblems we had

e?erienced or were e?eriencing still were not that big an1more8

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The hardest art is being able to ste outside of 1our business and ste outside of

1our life to get a third6art1 look at it8 'ometimes the best wa1 to do that is to

surround 1ourself with great eole8 Don>t surround 1ourself with the eole that

onl1 look u to 1ou because the1 robabl1 don>t have the answers8 Bou want to

surround 1ourself with eole 1ou reall1 look u to8 This is where 1ou can learn the

answers and get the suort 1ou need8 'urround 1ourself with leaders that will

challenge 1ou7

"hen the big challenges show u and the1>re going to show uJ9 1ou>re going to

have those curves and those us and downs8 There>s no wa1 around it when 1ou>re

running a business8 &ut9 when the1 do show u9 surround 1ourself with a team that

1ou look u to and that 1ou absolutel1 resect8 Bou know the1 come from

a lace of integrit1 and 1ou know the1 come from a lace to hel 1ou with 1our

business8 It>s one of the greatest wa1s to break through the challenge8

Nere>s the funn1 art of that last stor1 shared8 The woman who had some of the

biggest challenges as a result of becoming blind after e1e surger1 had some of the

greatest otimism8

Bou see9 the wa1 1ou break through the big challenges is 1ou have vision8 If 1ou can

ta into 1our vision9 1ou see vision that is so much stronger than sight b1 itself8

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I mentioned 'teve "1nn earlier8 Ne is one of the most successful entrereneurs in

all of this countr18 Ne has built hotels and land develoments9 including the new

"1nn +esort8 Ne started out in Las Megas as a nothing a nobod18 &ut what does he

have that most eole don>t have# Ne has great vision8 The1 sa1 that he>s legall1

blind9 but what does he have that>s even more than his sight# Ne has big vision8

'o9 if 1ou want to cature the biggest challenge that 1ou>re facing9 ta into 1our

biggest vision8 "hen 1ou>re vision is so strong that it ulls 1ou towards 1our goals9

it>s ama;ing how all of a sudden the windows of oortunit1 oen u and 1ou>re

more resent to what>s ossible8

If 1ou come to that lace where the shutters are u and 1ou can>t see through it9

there>s no wa1 to break through those challenges8 &ut sometimes9 b1 steing

outside the bo?9 go to that (494446foot level8 'earch out hel from eole 1ou resect

that are la1ing at a higher level8 The1 are willing to hel7

It allows 1ou to ta into 1our true otential8 Bour true otential comes from 1our

vision8 "hen 1ou ta the vision and lan to win9 1our values and actions must be

congruent8 Let me tell 1ou what9 those challenges are no longer challenges8 Bou

break through8 5ot onl1 do 1ou break through9 but 1ou will break through in st1le8

'o9 if 1ou>re dealing with those big challenges toda19 get read1 for 1our ne?t big

success stor18 et reared for all that>s ossible8 To do that ma1 take a minute or

ma1 take a da19 or ma1 take a week8

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& P+'5T TO TN %5LI,ITD PO"+ OF TN %5IM+'7 IT "O+G'7

It scares me toda1 that eole will send more time lanning their vacation than

the1 will in lanning their finances8 The1>ll take more time to lan a dinner art1

with eole at their home in a big little get together than the1 will lanning the ne?t

two 1ears of their career8

And that>s wh1 when a challenge shows u9 1ou>ve got to be read1 for that

challenge8 Bou>ve got to have inner strength9 the gumtion to break through those

adversities because the1>re going to show u8

&ut it>s entirel1 u to 1ou8 It starts with 1ou and it ends with 1ou8 &ut the

surrounding of the right eole will make all the difference in the world7

'o9 when 1our belief s1stem is in check and 1ou>re totall1 on ath and on urose9

all of a suddenHthe big challenge are not so big an1more8 Tell 1our head to take

secial note of this simle concet: An1thing is ossible8 ver1thing is ossible

when 1ou believe in who 1ou are where 1ou are toda1Hand more imortantl19

where 1ou>re going8

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,1 good friend Les &rown is an author9 seaker and a seech coach who shares his

insiring stor1 as he insires others to overcome challenges and live their dreams8 I

asked him to share about the biggest challenge he ever faced8 As he answered m1

@uestion9 he said that he>s thought about it because a lot of eole ask him that

@uestion8 Nere>s what Les said:

Let me share something with 1ou8 It>s eas1 for me to seak to eole to

organi;ations to go out to risons to reduce our recidivism rate or to insire

children to see themselves in the future8 That>s eas1 for me to do8 It>s eas1 for

me to work with someone to hel them develo their voice8

&ut let me share with 1ou the most difficult thing I>ve ever done and thebiggest challenge I>ve ever faced: To believe that I could do it8 Bou see9 given

m1 backgroundKbeing born in an abandoned building on the floor9 being

labeled educable mentall1 retarded9 being adoted9 being without college

training and failing twice in schoolKit was challenging for me to believe that

I could do what I>m doing right now8 I get to change eole>s lives9 to earn

millions of dollars9 and to have m1 own coman18 I believe as we look at the

world toda1 and look at the situations and circumstances eole find

themselves in9 I think what I once heard is true: Bou don>t get in life what

1ou want8 Bou get in life what 1ou are8 According to 1our faith9 be it unto

1ou8

"ell9 the automatic @uestion right now is9 Now did 1ou break through the

challenging circumstances# "ell9 there are a variet1 of wa1s8 &ut one of the

wa1s is reading8 Bou>ve got to stud18 Bou>ve got to change 1our thinking8

Bou>ve got to change 1our software8 The other is having goals be1ond 1our

comfort ;one because in order to do something 1ou>ve never done9 1ou>ve got

to become someone 1ou>ve never been8 'omething else that is ver1 imortant

is the relationshis 1ou have8 "hoever 1ou hang around with9 that>s who

1ou>re going to become8

,1 mother used to sa19 LeslieH

I said9 Bes9 ,a>am9 ,omma#

'he continued9 &irds of a feather flock together8 Bou run around with

losers9 1ou>ll end u with losers8

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"ho 1ou send time with affects 1our thoughts and 1our actionsKand the1

affect 1our results8 'o9 the main thing is to develo 1our mind8 That>s wh1

reading and learning about The ObviousKand then doing itK is so

imortant8

&e Consistentl1 Persistent

'uccess takes ersistence8 5ot re consistentl1 ersistent8 "hat does it mean to be consistentl1

ersistent# Bou know9 it reall1 comes down to is what Les &rown sa1s:

"hen 1ou want something bad enough9 1ou>ll do the things toda1 that other

eole t and 1ou>ll have tomorrow what other eole t

have8

There>s another sa1ing b1 another smart and successful gu1 named ar1 Pla1er9

who sa1s: "hat 1ou>ll find is that eole who work the hardest tend to get the

luckiest8 Ne might have said it a little differentl19 but that>s what he talked about8

I think it>s no different in life or in business8 Bou know9 if 1ou reall1 want to have

success9 if 1ou reall1 want to have the oortunities9 or if 1ou want to have what

other eole talk about as being success9 1ou>ve got to be willing to model 1ourself

after what those eole are doing8 Bou see9 most eole9 the1>re t want to do the work that it takes to

get there8

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Bou know9 think about what it takes to be t

reali;e how small the number of eole is who actuall1 make a living in the world

la1ing golf8 I think it>s less than !44 eole9 right# 'o9 what does it take to have

that success#

Bou know9 a 1oung man walked u to =ack 5icklaus one da1 and said9 =ack9 I want

to golf t8

Ne said9 Beah9 =ack8 I want to be a rofessional8 I want to la1 golf t want to do that8

The 1oung man said9 "hat do 1ou mean I don>t want to do that#

=ack e?lained that the 1oung man was not willing to a1 the rice in advance8

Bou>re not willing to hit *44 golf balls a da1Ksometimes in the morning9 sometimes

at night until 1our hands bleed8 And that>s what success is reall1 about8 The1 make

it sound so eas18 The1 make it seem like &oom7 it


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Bes9 1ou>ve got to have the belief s1stem8 Bes9 1ou>ve got to ersevere through a lot

of stuff8 &ut9 1ou>ve got to be consistentl1 ersistent8 Bou>ve got to be someone that

gets u earl19 sta1s u late9 does the work9 makes the hone calls9 and is willing to

literall1 go out there and do things that other eole are not willing to do8

That takes us back to asking: "hat is The Obvious# It is the work it takes to

achieve business success8 Peole don>t like the answer8 It takes work to invest in the

relationshis that business success is built uon8 There>s a wa1 to do The Obvious so

that 1ou>re making a difference for othersKand that difference drives 1ou even

more8 It takes consistenc18

"hen I talk about consistentl1 ersistent9 I don>t mean to bug eole8 I don>t

mean to bother eole8 I mean to go out of 1our wa1 to create value for them8 And

do it over and over and over and over8

o out of 1our wa1 to make 1our customer e?erience outstanding8 o out of 1our

wa1 to take the time to call 1our to $4U customers8 'end them an email8 'end

them a letter8 'end them a card8 Do the things toda1 that other eole don>t like to

do8 'how u for the conferences8 "ork on the inside8 Alwa1s be working on the

inside to have success on the outside8 It>s something that most eole9 once again9

t like to do8

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Nere>s another great e?amle of what I>m talking about here8 Nave 1ou ever ve got the guilt card in 1our ocket8 I

mean9 1ou talk about wanting to be in shae8 Bou talk about wanting to go to the

g1m8 &ut most eole re not using8 &ut the1 still want to be in great shae8

Bou see9 the secret to being in great shaeKif that reall1 is 1our goalKthen start

with that intention8 'tart with the intention that I want to be in better shae8 Nere

are two great stats for 1ou: !J 2/U of eole who hire a coach show u and $J

eole who belong to a team that works out9 over 04U of them show u8 'o9 what is

The Obvious secret to success here# Absolutel1K1ou>ve got to show u8 &ut 1ou>ve

got to do it consistentl18

Peole sa1 the1 want to be in great shae9 1et the1 go to the g1m one time8 Peole

sa1 the1 want to be wealth19 so the1 go to a seminar one time8 That>s not what it>s

about8 It>s about consistentl1 showing u8 It>s about consistentl1 doing the workH

and then going wa1 be1ond that8

Bou see9 that>s onl1 the start of the e@uation8 The ne?t ste is asking9 Now do I

create more value# Now do I go out of m1 wa1 if m1 goal is to be in better shae or

if m1 goal is to be in better health# Do I hire a nutritionist# Bou sa19 well I can>t

afford all of this stuff8 I love what 1ou>re talking about9 &ill8 &ut I can>t afford a

coach8 I can>t afford a team8

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Bou see9 what I find is that successful eole9 the1 figure out e?actl1 how to do it8

The1 ask different @uestions8 And that>s what 1ou want to start doing8 If 1ou>re not

ha1 where things are at in 1our life9 this would be a great time to ask some

different @uestions8 et around some eole that ask those @uestions that will

challenge 1ou8

'o9 1ou>ve got to look at 1our goals8 Take a moment now to write down 1our to five

goals8 "hat are 1our to five goals for the ne?t (4 da1s# The1 could be about

health8 It could be about mone18 The1 could be about an1 combination of interests8

"hatever the1 are9 the1 need to be about an1thing that is most imortant to 1ou8

To Five oals

oal !:

oal $:

oal (:

oal ):

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oal *:

5ow9 what 1ou have to do is actuall1 own the language that 1ou>ve written it in8

,a the language so 1ou own it8 'o 1ou know e?actl1 where 1ou>re at and e?actl1

where 1ou>re going8 And then9 become unstoable with at least doing the action8

Bou know9 I watched an ama;ing video one time8 It is a short video about a 1oung

man whose friends would laugh at him8 It is such an imortant e?amle about being

focused9 consistent9 and ersistent in following 1our dreams and what 1ou>re tr1ing

to accomlish or what 1ou lan to accomlish8

This 1oung man was art of a 1oung high school football team8 Nis friends would

laugh at him and the1>d laugh at the team because the1 didn>t believe that the1

could have the success8 The 1oung man9 who was a leader on the team9 didn>t

believe an1more either8 "hen the coach said saw that9 he called on him8 Ne said9

Come over here9 1oung man8 I>m going to have 1ou do the bear crawl8 Bou know9

where someone gets down and crawls on their hands and feet8J The coach told him9

I want 1ou to crawl to the *461ard line8 Nis friends all laughed at him8

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And that>s what>s going to haen to 1ou9 right# As 1ou>re getting 1our business

started9 eole are going to laugh at 1ou8 Oh9 1ou re launching 1our coman1# That is never going to work8

Bou>re going to fail8

Ne said9 Boung man9 I want 1ou to ut a blindfold on8 I want 1ou to do this

wearing a blindfold8

The 1oung man asked9 A blindfold# Bou know I can>t do this8

The coach said9 Listen9


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Bet9 he ket listening to the encouragement of his coach telling him to kee going8

Ne got to the (461ard line9 the )461ard line9 and the *46 1ard line8 Ne started going

down the other direction towards the other goal line8 Ne was literall1 read1 to @uit

and e?hausted8 Ne couldn>t see where he was on the field8 Ne s going to haen to 1ou when 1ou start to have success8 The same

eole that knocked 1our success will become 1our biggest raving fans8

And sure enough9 he got over the goal line because the coach ushed him and

ushed him and ushed him8 "hen he collased on the goal line9 he totall1 collased

with e?haustion8 Then9 he got u and said9 Bou know coach9 I>ve got to be at the

$46 1ard line9 or the )461ard line9 or the *461ard line b1 now8

The coach said9 Look u9 son8 Bou>re in the end ;one8 Then he told the 1oung

la1er that he needs him to believe in himself and believe in the team so that the1

can have the success8

Bou>ve made the success8 &ut 1ou have to understand that in 1our business it>s 1ou

who has to motivate and ush 1ourself9 as if 1ou are 1our own coach8 It>s the same

thing as having the coach that ushes 1ou8 Bou>re the leader of 1our team8 Bou>re

the insirational force in 1our team8 Bou>re the one that has to drive the success

when nobod1 else wants to do it8

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It means9 if 1ou>ve got to be the ve got to be the clerk9 if 1ou>ve got to

be the erson who answers the hone9 if 1ou>ve got to be the erson that does

whatever it takes to have that success9 then it>s 1ou that has to do it8 It all starts with

1ou8 That>s being consistentl1 ersistent8

Bou see9 Noward Nughes went through the same challenge8 "hen he had a lot of

success before he bought a lot of comanies9 he went and worked on the front lines8

Bou ma1 not know it9 but he actuall1 was a baggage handler for T"A airlines

because he wanted to see what the eole go through8 Ne wanted to learn from the

bottom u8

That>s one of the greatest things I learn from eole like that8 "hat do the most

successful eole do consistentl1# The1 go wa1 out of their wa19 right# The1 go wa1

out of their wa1 to understand the growth curves of their business and the

challenges in their business8 Bour coman1 is onl1 as good as 1our weakest link8

That>s where it comes back to The Obvious8 Bou>ve got to see the things that are

Obvious8 "hen 1ou become more resent to The Obvious and master the mundane9

it>s ama;ing how much more success 1ou have8 Naving a great Mision drives 1ou in

being even more consistentl1 ersistent9 which means 1ou have the ower9 the force9

and the inner strength to go through whatever comes 1our direction8 &ut it is

definitel1 u to 1ou to make that difference8

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Pa1 It Forward

Bou know9 I>m sure that 1ou>ve heard of the concet of Pa1 It Forward8 ,a1be

1ou>ve even seen the movie9 Pay It 3orward 8 "ell9 man1 1ears ago9 I was in a movie

based on a similar hilosoh18 The movie was called Pass It On8 It was all about

a1ing it forward9 making a difference and heling eole8

The concets of Pa1 It Forward and Pass It On are different from the wa1 that

we are rogrammed8 "e>re rogrammed that if 1ou go do something or get a


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As I stud1 and look at all the different comanies that are out there9 I do believe it>s

this rogramming that>s limiting man1 comanies and eole from being

e?traordinar1 and what results from it8 The mindset is If I do something9 a1 me

or I won>t do it8 And I think that>s a huge mistake in our culture8

Bou know if 1ou>re thinking about how 1ou trul1 grow 1our business and how 1ou

trul1 live wa1 on the other side of what is ossible9 1ou see that it starts with 1ou

believing that when 1ou Pa1 It ForwardKit works8

I know this is hard to understand until 1ou see that it does work8 The wa1s that I>ve

watched eole create more success is that the1>ve heled other eole first8 5ot

onl1 did the1 hel them9 the1 offered the hel in advance8

Nere>s the ke18 Nere>s the answer to the -)9444844 @uestion the1 never tell 1ou: it

takes "O+G to achieve success8 "orking to hel others is work that eventuall1

comes back to 1ou8 Nel others first b1 roviding value that matters to the erson

1ou>re heling without e?ecting an1thing in returnJHand it will come back to 1ou

hundred6fold8 Nave faith it works7

The concet of the old belief s1stem is that if I hel someone9 the1>ve got to a1 me

for that hel8 &ut as 1ou start to live in a lace that>s in a resence of heling other

eole first who la1 at a much higher level9 watch how all of a sudden things start

to come back to 1ou8 'o9 if 1ou want to create more income9 if 1ou want to create

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more cash in 1our life9 if 1ou want to get mone1 out of the wa1 as an issue9 go hel

enough other eole create success8

"hat does it sa1 in The Bible4 It offers two words to describe what to do: 'erve

others8 "hen 1ou reall1 serve others on a massive scale9 it comes back to 1ou

massivel1Kincluding achieving absolute wealth8

"hat did =ohn F8 Genned1 talk about# Ne talked about the same thing regarding

serving other9 right# Ne said9 Don>t ask what the countr1 can do for 1ou8 Ask what

1ou can do for 1our countr18 Do not e?ect an1thing in return8 o out of 1our wa1

to hel them others first and watch the magnificent universe 1ield for 1ou8

Now man1 eole did 1ou hel this week# Now man1 times did 1ou Pa1 It Forward

this week# o out of 1our wa1 for the ne?t !) da1s to hel other eole with no

e?ectation of mone1 or reward8 In s ama;ing

what haens when 1ou start to hel other eole first8 The1 will reali;e 1ou>re

coming from a genuine lace8 Don>t call them later and sa1 what about this or what

about that# Gnow that 1ou did it from a total lace of service8

Bou know9 the1 talked about how ,other Teresa would never ever go to an anti6

war rall1Kbut if there was a eace rall19 she>d be the first one in attendance8 The

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same thing goes in 1our life8 Bou>ve got to be the first one in attendance as to what

1ou are doing differentl1 toda18

+ight now9 as 1ou read this book9 what are 1ou doing to reall1 figure out secificall1

how 1ou can hel eole over the ne?t !) da1s# &egin to live from that lace of

resence because 1ou>ll see what>s absolutel1 ossibleHwhen 1ou believe8 In so

man1 stories9 in so man1 wa1s9 movies are made of eole who make a difference

and achieve their dreams8 To hel enough other eole get what the1 want9 1ou>ll

get what 1ou want8

I trul1 believe that if 1ou want to connect with high level eole9 if 1ou want to do

more business9 reall1 come from the inside and go out to the marketlace with

eole that 1ou know who are ma1be doing better than 1ou at a higher level9 and

ask 1ourself: Now can I trul1 hel that erson# Now can I bring value in their life

first and e?ect nothing in return# Do more deals8 Do more


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Think about a time in 1our life when 1ou went out of 1our wa1 to hel somebod18

Bou made a difference for that erson8 ven though 1ou are not doing it to receive

an1thing in return9 good comes back to 1ou8 It>s the same whether 1ou are making a

difference for someone on a ersonal level or in business8

"hen it comes to business9 if 1ou trul1 want to grow 1our business and 1ou want to

have more fun in 1our life9 figure out at least three to five eole that 1ou can go out

of 1our wa1 to hel them in some wa18 Do it toda17

And see9 this @uestion is a tough one8 "hen we meet reall1 successful eole9 so

often we>re star struck8 "e>re not sure what to sa18 Bou know if 1ou went to high

school or college9 t offer it8

"hen oortunit1 shows u for most eole9 1ou know what the1 do# The1 free;e8

If I droed 1ou into a room full of millionaires and billionaires and I said go

connect with 1ou9 1ou would robabl1 be full of fear of what to sa1 and how to

interact8

I>ll teach 1ou to understand this rocess of connecting with high level eole with

absolute faith8 That>s right9 with absolute faith8 There>s no room for fear8

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&ut what does that come down to# "hat does that reall1 back u into# It means

that if 1ou trul1 want to understand the true ower of giving9 go out there and Pa1

It Forward and e?ect nothing in return8

If 1ou want to elevate 1our business9 how do 1ou connect with those eole# "hat

would 1ou sa1 if 1ou got droed into a room with highl1 successful eole# One of

the core secrets is not doing what most eole do when the1 meet successful eole8

"hat the1 do that 1ou don>t want to doJ is to start babbling all about themselves8

Nere>s m1 car here>s what I do here>s m1 business and on and on8 That doesn>t

work8 "hat does work is to ask them about themselves and listen for wa1s to create

value first and e?ect nothing in return8 Then9 follow u on roviding that value8

Nere>s a great e?amle8 ,ore than five 1ears ago9 I had a chance to meet a

gentleman named ,ark Mictor Nansen8 As one of the co6authors of 5hic2en oup

for the oul 6 series9 he>s written lots of successful books8

"hen I met him9 I said hello and shook his hand at one of charit1 fundraisers8 I

donated to their charit1 because I knew he is someone who lives in a lace of

brilliance8 Nis focus is to hel the world9 insire the lanet9 and make the world a

better laceKand do it ever1 da18 I loved what he was about and his message8

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After we met9 nothing reall1 haened8 I didn>t have the right connections or the

right wa1 to oen the door8 A 1ear went b18 Then two 1ears went b18 All of a

sudden9 it finall1 haened where we made a meaningful connection during the

middle of $4428 That>s when ,ark and I had a chance to connect through another

gentleman b1 the name of +obert Allen8 The1 were writing a new book and would

most likel1 be coming to Chicago as art of their book tour8 I let them know that I

believed in them and their message8

I told them that if the1 were coming to Chicago9 I>d love to hel romote their book8

I add that as a matter of fact9 I could robabl1 ut a grou together who I>m sure

would bu1 whatever books the1 brought8 I asked for nothing in return8 The1 didn>t

call back right awa18 The1 weren>t sure if the1 would be in Chicago8 A month went

b1 and soon it was two weeks before the event8

One of the things re@uired to become successful is be ersistent8 'o9 I called again to

follow u8 It was


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ever1one I invited know the details of the event and that the1 absolutely had to be

there8

&ecause I had reviousl1 done a great ve done so man1 great ro


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I know it ma1 not be eas1 to stomach that rocess because we>re rogrammed

otherwise8 &ut as 1ou start to live it9 1ou>ll start to reali;e how simle it is8 Then9

1ou>ll reali;e how big the universe is and how the universe trul1 1ields what>s

ossible because 1ou believe it>s ossible8 Create the value in the market lace9 and

then all of a sudden the universe starts to 1ield backwards8

Nere>s another e?amle8 It haened another time where we were down8 "e9 The

Chicago &ears9 were going to The 'uerbowl8 Talk about Pa1 It Forward first9 hel

other eole first9 and e?ect nothing in return8

A grou of us literall1 went to The +it; Carlton down in Florida right before The

&ears were going to la18 "e were sitting down talking and drinking a green new

energ1 drink we were working with as we were stress drinking it8 "e were feeling

the stress of how The &ears would la18

There was a green drink sitting on the table8 This gentleman walks u and s that# I let him know that it was a new roduct that hels with stress8

Ne said he had stress and wanted to tr1 some of it8

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I said9 'ure8 Nere>s some to ens a fun e?erience8 And I handed him the

energ1 drink8 "e>re having a good time9 right#

Ne said9 "ow7 This is rett1 good8 Ne didn>t leave8 Ne m

thinking it>s one of two things9 right# It>s either the enthouse or the arking

garage8

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"ell9 the good news is that the elevator started going u8 "hen we got to the to

floor9 the elevator oened u to the big enthouse at The +it; Carlton9 where9

literall19 it>s the owner>s units and the hotel above the hotel8 "e walked into his

unbelievabl1 beautiful home that overlooked the entire cit1 sk1line of ,iami8 "e

were blown awa18

Bou never know what can haen from those instant connections8 As we were

walking around his lace9 we started talking about The 'uerbowl8 Ne said9 As a

matter of fact9 I do have two tickets for the game tonight8

I said9 Bou do# Ne e?lained that he was not going to go8

I asked9 Is there an1wa1 that I can bu1 those tickets from 1ou because the1 were

unbelievable seats#

Ne said9 5o9 1ou can>t bu1 them from me8 The1>re m1 gift to 1ou8 Bou see9 when

1ou believe in what>s ossible9 ever1thing becomes totall1 ossible8

Bou>ve got to believe it and be genuine in 1our belief8 Bou>ve got to live from that

lace of service8 It doesn>t mean live from the lace of service once in a while8 It

means live from the lace of service all the time8

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In this situation9 sure enough9 what haened was we got great seats to The

'uerbowl8 The rincile of a1ing it forward works in ever1 area of 1our life: it

goes with 1our relationshis it goes with 1our business and it goes with making a

difference on the lanet8

'o9 if 1ou>re having a challenging time in 1our business right nowKma1be things

aren>t going e?actl1 how 1ou want them to go ma1be 1ou>re not having enough

sales or ma1be 1ou>re not getting all the right connectionsK take a moment and

sa1 to 1ourself9 ,a1be I>m


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&1 Pa1ing It Forward9 the universe 1ields back8 The bottom line is that when 1ou

Pa1 It Forward9 it works8 Bou>ll have more fun8 Bou>ll have more success8 Bou>ll

trul1 come from that lace of service8 And when 1ou come from an authentic lace

of service and hel eole9 eole can tell8 &e insired8 Pra18 &e authentic8 o out

there and Pa1 It ForwardKand live 1our dreams8

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Part II

he Obvious Universal Laws

or

Business Success

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he Obvious Universal Laws

or Business Success

I8 The Obvious Law of 3ocus

II8 The Obvious Law of Plannin#

III8 The Obvious Law of &esource (ana#ement

IM8 The Obvious Law of Innovation 7 5han#e

M8 The Obvious Law of 5ommunication

MI8 The Obvious Law of !ccountability

MII8 The Obvious Law of Productivity 7 .or2 8uality

MIII8 The Obvious Law of Personal 5haracter 7 Belief

IV8 The Obvious Law of Team Power

V8 The Obvious Law of *e#otiatin#

VI8 The Obvious Law of (entorship 7 Practice

VII8 The Obvious Law of ervice

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About The Obvious %niversal Laws for &usiness 'uccess

These Obvious Laws oint 1ou in the right direction of what>s imortant to focus on

as 1ou develo and maintain 1our business8 ach of The Obvious Laws tell about an

essential element9 which is imortant both as each one la1s an individual art of

1our business and as each one works together with the other arts to hel 1ou

achieve success8 'ome of them are more overlaing than others8 For e?amle9 each

of The Obvious Laws re@uires Focus for 1ou to ;ero in on doing what>s imortant

to get the results related to that area8

The Obvious Laws target these areas: Focus W Planning W +esource ,anagement W

Innovation . Change W Communication W Accountabilit1 W Productivit1 . "ork

3ualit1 W Personal Character . &elief W Team Power W 5egotiating W ,entorshi .

Practice W 'ervice8

ach one of The Obvious Laws have one thing in common: The1 all start with 1ou7

It>s imortant that 1ou lead 1our business b1 setting a high standard in each area8

In Part III9 each chater first describes The Obvious Law focused on in that

chater8 Then9 it is followed b1 an assessment so 1ou can reflect on how the one in

focus currentl1 imacts 1ou9 1our business and the eleven other ones8

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Bou can go back over these time and time again to get ersective on the current

state of 1our business8 Bour answers in the assessment will change over time8 I

suggest 1ou start a s of how 1ou ut these laws into action ma1 var1 in some wa1s9

deending uon 1our business8 In the last art of this book9 I mention how

Powerteam International can show 1ou even more about how to achieve business

success8

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Chater (

he Obvious Law of ocus

The act of concentrating 1our time9 energ1 and resources

on achieving 1our vision8

Xaka: "hat do 1ou call S I#nore Distractions>#Y

Z

Interpretations 7 !pplications of this Law include"

&eing able to focus starts with getting clear on 1our vision8

'tarting 1our vision with one goal and seeing where there are smaller

goals that are art of it will hel 1ou focus on different asects of the big

icture goal8 Bour vision ma1 start out with one small goal and grow

from there into the bigger vision or it ma1 start with an overall vision

and be broken down into goals8

etting a clear focus is eas1 after knowing develoing 1our vision and

1our goals8

Ignoring distractions that come u and take 1ou awa1 from 1our focus

will hel 1ou sta1 focused rather than end u getting scattered8

"ithout focusing9 1ou will not know what to do and what not to do to get

the results 1ou want8 'o9 get focused7

$

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Assessment for The Obvious Law of 3ocus

Directions: 5onsider specifically how The Obvious Law of 3ocus applies directly to

your business$ !nswer the followin# 9uestions on a re#ular basis to identify areas for

improvement related to this Law$ %ou may want to answer these 9uestions on separate

paper or on the computer as some of your answers will chan#e over time$

1. Now does The Obvious Law of Focus al1 to m1 business#

$8 Now does m1 effectiveness with this Law ositivel1 andQor negativel1 imact

how the other Laws al1 to m1 business#

The Obvious Law of Plannin#

The Obvious Law of &esource (ana#ement

The Obvious Law of Innovation 7 5han#e

The Obvious Law of 5ommunication

The Obvious Law of !ccountability

The Obvious Law of Productivity 7 .or2 8uality

The Obvious Law of Personal 5haracter 7 Belief

The Obvious Law of Team Power

The Obvious Law of *e#otiatin#

The Obvious Law of (entorship 7 Practice

The Obvious Law of ervice

3. "hat do I secificall1 need to sto doing toda1 and wh1#

4. "hat do I secificall1 need to start doing toda1 and wh1#

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5. "hat do I need to continue doing toda1 and wh1#

6. "hat does my team secificall1 need to sto doing and wh1#

7. "hat does my team secificall1 need to start doing and wh1#

8. "hat does my team secificall1 need to continue doing and wh1#

28 "hat t1e of accountabilit1 and measure tracking s1stems need to e?ist#

10. Now will the ositive changes imrove m1 business#

Additional Thoughts:

Chater )

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he Obvious Law of %lanning

The act of determining ufront what actions are re@uired and b1 when to

achieve 1our vision8

Xaka: "hat do 1ou call SThin2 !head >#Y

Z

Interpretations 7 !pplications of this Law include"

&eing able to lan starts with thinking ahead8 Look at 1our end6result

known as 1our vision and then work backwards8 Ask 1ourself9 "hat

action would gi

the obvious pdf

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