the old school journey to social media
DESCRIPTION
Business and personal value of social media adoptionTRANSCRIPT
THE OLD SCHOOL JOURNEY TO SOCIAL MEDIA
XeeMe.com/Peter Finney
Currently lives in the UK
Worked globally over 27 years
Strategic consultant
A thinker, innovator, technologist
Helping customers realise business value from emerging products and technology
XeeMe.com/peterfinney
Peter Finney
Remember this ?
9 to 5 office based
Monday to Friday’s
Email and WWW
Conference calls
Face to Face meetings
Flights, Hotels, Customer site
You always wore a suit and tie !
Customer relationships
Today’s landscape
24 x 7
Always online, connected and reachable
We are becoming …
mobile, teleworkers, working from anywhere
Distributed global teams
Web based collaboration
Desktop Video Conferencing
… Work Life Balance ?
We need to be where our customers are today
On-line Social Spaces and Places
social media ?
NO WAY ! It’s a gen Y thing I barely have time for lunch
I'm never going to have a Facebook account I don’t have 800 friends
Twitter what's the point I don't care if someone is drinking #coffee
right now
YouTube Yeah I've seen all the cat videos
WHY ?
if facebook were a country it would be the worlds 3rd largest
More than 800 million active users
11% of the worlds population 7bn
More than 50% of active users log on to Facebook in any given day
Average user has 130 friends
People BUY based on friend of friend recommendations
Source: https://www.facebook.com/press/info.php?statistics
We can overcome Human Relationship limits ?
Dunbar number 150
Close friends, those you contact frequently is 4 ! (Family)
Build and maintain our on-line social relationships
Grow our … Network
Contribution Participation
Social Selling Relationships lead to sales
End of presentation