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The Omnichannel OpportunityJessica  Smith  |  BI  Intelligence

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Where we are today

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Multichannel focuses on the silo

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Omnichannel focuses on the consumer

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The omnichannel customer journey

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So everyone’s implementing omnichannel, right?

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Wrong.

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Omnichannel uptake has been lackluster

26%

29%

34%

11%

Brand  Omnichannel Strategy  Uptake2015

No  plans  to  implement  an  omnichannel  strategy Plan  to  launch  in  6-­12  months  Early  implementation Full  implementation

Source:  Rakuten

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Mobile integration is lagging

53%47%

33%

49% 46%36% 38% 39% 38% 39%

8%13% 16%

10% 10%

Web Email Brick-­and-­mortar Social  Media E-­Commerce

Share  Of  Brands  That  Have  Integrated  Mobile  With  Other  Consumer-­Focused  Channels    

Completely  integrated Partially  integrated Not  integrated

Less  than  half

Source:  Sitecore

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What’s the holdup?

?

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3 greatest barriers to omnichannel

64% 61%

52%

Lack  of  resources  &  investment   Lack  of  analytical  &  technical  resources  to  make  sense  of  data

Difficulty  in  integrating  data  

Share  Of  Companies  That  Identify  With  Each  Challenge  In  Implmenting  Omnichannel  Strategy

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Mobile-First Marketing In An Omnichannel World How  brands  drive  customer  interactions  on  connected  devices