the one thing you must get right while building a brand
TRANSCRIPT
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The one thing you must
Get Right While building
a brand
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Are we driving towardsan end of marketing era?
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Has social media sabotagedthe very roots of marketing ?
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How is Social mediaRelated to marketing ?
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Is it reallyeffective ?
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What is a Promotion mix ?
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2strategies to use social media.
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Active approach
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Passive approach
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What should we do ?
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FundamentalQualities
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THE CONSUMER PROMISE
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INNOVATION
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