The Online Specifiers Journey(by Darren Lester)

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Slides available at http://bit.ly/onlinespecifiers

@Daz_LesterArchitecture Technology graduateFrom N.Ireland, living in Edinburgh / NewcastleFounder @SpecifiedBy currently part of @ignite100

The New Journey(Research – Shortlist – Specify)

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A Logical Process

1 2 3 4 5

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1 5 2 4 3

Customers are rarely logical!

Who is the Online Specifier?(It’s all of them! Well, 85% of them!)

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Google(Other search engines are available!)

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SEARCH

Shortlist #1(Could they find you?)

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SEARCH

Shortlist

Long-tail SEO for Building Product Manufacturers

(http://blog.specifiedby.com/long-tail-seo-for-building-product-manufacturers/)

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Research(From Your Website & Others)

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SEARCH RESEARCH

Shortlist

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SEARCH

ShortlistShortlist

RESEARCH

Shortlist #2(Could they get the information?)

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SEARCH RESEARCH CONTACT

ShortlistShortlist

Contact(Follow ups & Questions)

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SEARCH

ShortlistShortlist

RESEARCH CONTACT

Shortlist

Shortlist #3(How did you respond?)

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SEARCH RESEARCH SOCIAL PROOF

ShortlistShortlist Shortlist

CONTACT

Social Proof(Referrals & Recommendations)

#SocialSpec(Follow us @SocialSpec)

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Specify!(You’ve made it!)

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SPECIFYSEARCH RESEARCH CONTACT SOCIAL PROOF

ShortlistShortlist Shortlist

Touch Points(The Importance of Presence)

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SPECIFYSEARCH RESEARCH CONTACT SOCIAL PROOF

ShortlistShortlist Shortlist

To Do List(5 Simple Things To Do Today)

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The Future?(Act now, it’s already here!)

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Ultimate Guide to ModernConstruction Marketing

(http://specifiedby.com/ultimate-guide-to-modern-construction-marketing.php)

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Thank You(Any Questions?)

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Slides available at http://bit.ly/onlinespecifiers