the only storytelling guide you’ll ever need: how to inspire donors to action

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THE ONLY STORYTELLING GUIDE YOU’LL EVER NEED How to Inspire Donors to Action

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Page 1: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

THE ONLY STORYTELLING GUIDE YOU’LL EVER NEED

How to Inspire Donors to Action

Page 2: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Interact with us today!

@pursuant #pursuantwebinar

GoToMeeting® Chat

Page 3: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Geoffrey Berwind

Professional Storytelling Consultant and Trainer

Page 4: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Why do we need to use the power of stories when we communicate?

Page 5: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

1. Information overwhelm.

Page 6: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

1. Information overwhelm. 2. We don’t know who to trust.

Page 7: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

1. Information overwhelm. 2. We don’t know who to trust. 3. We feel disconnected and “who

cares?”

Page 8: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

1. Information overwhelm. 2. We don’t know who to trust. 3. We feel disconnected and “who cares?” 4. We need a counter-balance to data dump and technology burnout.

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It’s about bringing the human element into the heart of our mission and our communications.

Page 10: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

“How I came to realize that using

real-life stories is a powerful way to connect with,

relate to, influence and inspire others.”

Page 11: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

My grandparents, who brought me up.

“Nanny” loved to share stories of things which had happened to her… and it brought our family together through laughter and shared memories.

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Once Upon A Nation

Award-winning Storytelling Program 10 years, 2 million visitors so far

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We launch Once Upon A Nation…

Free Quaker Meeting House

Page 17: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

We launch Once Upon A Nation…

At a Press Conference Free Quaker Meeting House

Page 18: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

We launch Once Upon A Nation…

At a Press Conference Pennsylvania Governor Ed Rendell

Free Quaker Meeting House

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Page 20: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

“Ah-Ha!”

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Storytelling brings NASA down to earth…

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Then came the next big

“Ah-HA!”

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My Storytelling Workshop at Wayne Presbyterian led to…

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Page 25: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Capturing stories out of the air…

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I asked them 3 key questions:

Page 27: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

I asked them 3 key questions:

1.  Who introduced you to this?

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I asked them 3 key questions:

1.  Who introduced you to this?

2.  Can you describe a scene where you became impassioned about this?

Page 29: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

I asked them 3 key questions:

1.  Who introduced you to this?

2.  Can you describe a scene where you became impassioned about this?

3.  Why does it matter?

Page 30: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

#GivingTuesday Resource

Download our free #GivingTuesday RESOURCE!

Visit: www.Pursuant.com/GivingTuesdayGuide/

Page 31: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

12 Principles of Great Storytelling

Page 32: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

1. Stories can be used so that others realize why you care and why something matters.

Page 33: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

2. People remember stories more than facts.

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Which should you lead with?

Left Brain Facts Data Logic Rational

Page 35: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Right Brain Imagination Stories Intuition & Emotions Relational

Which should you lead with?

Left Brain Facts Data Logic Rational

Page 36: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Relational first, then Rational =

Transformational!

Right Brain Imagination Stories Intuition & Emotions Relational

Which should you lead with?

Left Brain Facts Data Logic Rational

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3. Craft the story so that the audience sees themselves in it.

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4. Start the story with an attention-grabbing hook.

Page 39: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

5. Keep the story path easy to follow. No detours or tangents!

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Page 41: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

6. Identify an antagonist (a person, problem, situation who opposes the central character).

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7. Keep the “story spell” unbroken by avoiding left-brain information.

Page 43: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

8. Build in “reveals” so that the listener stays engaged.

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9. Focus the story on “light-bulb moment” scenes.

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10. Engage our primal imagination through detailed visual description.

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11. Make sure the central character in the story goes through a journey of transformation.

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12. Deliver the story with enthusiasm and authenticity.

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Your authenticity and passion are huge assets…

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So…by using real-life stories, you can move minds and hearts in powerful ways.

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Year-End Giving Resource

Download our FREE Year-End resource at:

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Your Story Toolbox: Various types of stories you could use.

Origin Stories

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Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories

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Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies)

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Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories

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Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories

Page 56: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories

Page 57: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories

Page 58: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories Inspirational and Motivational Stories

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Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories Inspirational and Motivational Stories The “Phoenix” Story

Page 60: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories Inspirational and Motivational Stories The “Phoenix” Story

Everyday Personal Stories

Your Story Toolbox: Various types of stories you could use.

Page 61: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories Inspirational and Motivational Stories The “Phoenix” Story

Everyday Personal Stories Faith Stories

Page 62: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories Inspirational and Motivational Stories The “Phoenix” Story

Everyday Personal Stories Faith Stories

You can tell a story in one sentence!

Page 63: The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to Action

Start and Maintain a Life Story List

Story Idea (one sentence) Point to the Story/How You Might Use It (For example): The time when I first sold something. Sharing your enthusiasm; firsts, feelings, etc. The time when ___________________________________ ________________________________________ The time when ___________________________________ ________________________________________ The time when ___________________________________ ________________________________________ The time when ___________________________________ ________________________________________

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“Thank you for your time… and tell your stories!”

Geoffrey Berwind StorytellingSuccess.com © 2015, Geoffrey Berwind & Associates, LLC

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Watch our Free Recorded Webinars

Visit http://www.pursuant.com/intelligent-fundraiser/webinars/

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Pursuant Storytelling Resource

Download our FREE Storytelling resource at:

www.Pursuant.com/StorytellingKit

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Questions?

Geoffrey Berwind StorytellingSuccess.com © 2015, Geoffrey Berwind & Associates, LLC

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Ready to plan your year-end giving?

Chris Taft Account Director [email protected] 214-866-7734

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Intelligent fundraising.