the open api effect
DESCRIPTION
Enter the app economy with your API, fostering innovation, creating an ecosystem, growing your company's business.... And live happily ever after?TRANSCRIPT
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The Open API Effect
Julie KnibbeDeezer Platform@julieknibbe
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I wanna be a billionaire…
Source: John Musser, May 2012, ProgrammableWeb
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30K APIs by 2016
Are you really ready for this?
Of course.
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So you start… developing
HR, Legal, Ops, Finance, BusAdmin…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
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For whom?
Internal API Partner API Open API
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By whom? So many great developers out there
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Congrats! The baby is born
And it’s not like you can drop it.
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Wait for the Open API Magic
• Open a window on your product• Enter the app economy• Fostering innovation• Creating an ecosystem• Growing your company’s business
Wait? Really?
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Early adopters start using it …
HR, Ops, Finance, BusAdmin…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Development
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Why don’t you….?• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah
Very long list of bugs and feature requests
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Your product moves to a new version…
HR, Ops, Finance, BusAdmin…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Product evolutions
Development
Community Management
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Cool, a new home page
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+1 item: add that to our API• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah
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That would be nice if developers were aware of it…
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Whatever your API type is
• API = product (Twilio)• API projects the product (Deezer)• The API promotes the product
(Deezer)• The API powers & feeds the product
(Deezer/Twitter)
Source: 3Scale
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Find new partnerships
HR, Ops, Finance, BusAdmin, Legal…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Product evolutions
Partner strategic offerings
Development
Community Management
App promotion
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We should let our users know
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Time for a business model
HR, Ops, Finance, BusAdmin, Legal…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Product evolutions
Partner strategic offerings
Commercial use
Development
App promotion
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Where are the billions again?
HR, Ops, Finance, BusAdmin, Legal…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Product evolutions
Partner strategic offerings
Commercial use
Analytics
Community Management
Development
App promotion
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Numbers, numbers please!
• Your overall API usage• Who uses it• Who uses what• Who drives you users/revenue?& loop on that
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And suddenly…
HR, Ops, Finance, BusAdmin…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Product evolutions
Partner strategic offerings
Commercial use
Analytics
Community Management
Development
App promotion
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Everyone talks APIs
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But it’s not like
HR, Ops, Finance, BusAdmin…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BusDev
Support & Feature requests
Product evolutions
Partner strategic offerings
Commercial use
Analytics
App promotion
Development
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You’ll have to find the right people
Tech
Architects Engineers DBAs
API Product Manager
Developer Evangelist Platform Marketing Partner Support
Sales & Marketing
Business Development
App Marketing Manager
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Successful? Scale
Tech
Architects Engineers DBAs
API Product Manager
Developer Evangelist* Platform Marketing* Partner Support*
Sales & Marketing
Business Development*
App Marketing Manager*
*local roles
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I wanna be a billionaire…
Source: John Musser, May 2012, ProgrammableWeb