the open suite approach: how to ride the shock waves of a changing web
DESCRIPTION
Session: "Founders inventing the future" @ jboye arhuus conference 2014 Today, you might be concerned about Customer Experience Management. 10 years from now, the business you are in today might not even exist anymore. When the Internet of Things happens for real, change will be very swift, and it will touch every enterprise. Your business will turn into a Digital Business – or fail. So how can you ride the shock waves of a changing web? Many marketing teams commit too quickly to a single vendor’s promise of solving all your issues right here, right now. We believe that to succeed in an ever changing web, your most important decision today is that of the web infrastructure. It should be solid, flexible, ease-to-use and highly customizable, be mobile-ready and be able to integrate with anything quickly -– from CRM to ERP to E-commerce to a myriad of marketing tools. In other words, it needs to take into account that the future is uncertain, with or without the disruption of the internet of things and the rise of digital business. To go there, we propagate an Open Suite approach – in essence the choice of a solid platform that allows you to quickly integrate whatever you need most, a platform that allows you to unify your customer communication and interaction and to combine the best available tools for the job without any vendor restrictions. The talk will introduce you to the coming age of digital business, highlight the benefits an Open Suite approach to your web infrastructure and prepare you for your future as a digital business manager.TRANSCRIPT
THE OPEN SUITE APPROACH H O W T O R I D E T H E S H O C K W A V E S O F A C H A N G I N G W E B
By Shalom Jacobovitz / CC-BY-SA 2
J.BOYE ARHUS 14 / NOV 5 BORIS KRAFT, MAGNOLIA INTL.
WE FACE MASSIVE TECHNOLOGICAL CHANGE
% OF BUSINESS EXECUTIVES SAY THAT DIGITAL TECHNOLOGY WILL DISRUPT THEIR BUSINESS IN THE NEXT 12 MONTHS.93 (FORRESTER)
By Ed Sweeney
BY 2020, MORE THAN SEVEN BILLION PEOPLE AND BUSINESSES, AND AT LEAST 30 BILLION DEVICES, WILL BE CONNECTED TO THE INTERNET.
JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER
By NASA/Carla Cioffi
YOU ARE HERE
Created by Rob Lord for the BBC’s Hitch-hiker’s Guide to the Galaxy TV Series
THINGS WITH CONNECTIVITY, SENSORS & SOME LOGIC INSIDE COMMUNICATING WITH YOU, OTHERS & AMONGST THEMSELVES
By Alfredo Borba /
DIGITAL BUSINESS IS ABOUT THE CREATION OF NEW BUSINESS DESIGNS BY BLURRING THE BOUNDARIES OF PHYSICAL & DIGITAL WORLDS
BEAUTIFUL EXPERIENCE / STOCK PARTS
By Scott Brinker / ChiefMartec.com
OPEN SUITE IS A STRATEGIC ENGINEERING-BASED APPROACH TO TURN PANIC INTO OPPORTUNITY
VENDORS GO OPEN SUITE BY PRIORITISING ADAPTABILITY, FLEXIBILITY & INTEGRATION
CUSTOMERS USE THIS APPROACH BY BUILDING STEP-BY-STEP ON A PLATFORM
Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
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