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Page 1: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014
Page 2: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

T H E O P P O R T U N I T Y

B.C. Pavilion Corporation (PavCo) is seeking a Naming Rights Sponsor for one of Canada’s most iconic multi-purpose sports & entertainment venues—BC Place.

Page 3: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

As the only world-class calibre venue in Canada that has never had a corporate title sponsor, BC Place is a turnkey platform for a Naming Rights Sponsor.Why does this matter to you? There are a multitude of benefits for the successful Naming Rights Sponsor, including:

Faster & smoother conversion

No legacy names or nicknames

Blank slate for creativity

Key venue for the Events & Entertainment District

Page 4: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

Gateway to the Pacific Rim, providing unique access to and from Asian Pacific markets

Key access points through Vancouver International Airport and Port of Vancouver

Diversity and international Exposure

E N T R Y T O T H E W E S T

Page 5: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

B E A U T I F U L B R I T I S H C O L U M B I A

The westernmost Province of Canada, located between the Pacific Ocean and the Rocky Mountains.

4.82MB R I T I S H C O L U M B I A’ S P O P U L AT I O N

13%C A N A D A’ S P O P U L AT I O N

Page 6: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

Largest metropolitan area in Western Canada

2nd largest metropolitan area in the Pacific Northwest

3rd largest metropolitan area in Canada

VA N C O U V E R : O N E O F C A N A D A’ S M O S T C O S M O P O L I TA N C I T I E S

2.46M 6.7%G R E AT E R VA N C O U V E R ’ S P O P U L AT I O N

C A N A D A’ S P O P U L AT I O N

44%VA N C O U V E R ' S P O P U L AT I O N B O R N O U T S I D E O F C A N A D A

One of the most diverse cities in Canada

Page 7: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

T O U R I S M

More than 10.5 million people visit Vancouver annually, a number growing consistently year over year. There is no better time to leverage the city’s growth.

Page 8: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

BC Place is at the core of a revitalization plan that will become one of Vancouver’s most significant city-building opportunities in a generation. The plan will define and transform Pacific Boulevard into a ‘Great Street’ with buildings and uses that bring life and activity, preserving views to this iconic building and its Northern Lights Display.

Buildings are being designed and located to frame views to the stadium from key public places along the seawall, the Expo line and the new Pacific Boulevard.

The visibility and importance of BC Place will only increase as the plan comes to life.

For more information on the plans, please check out www.vancouver.ca/nefc

Page 9: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

More people. More traffic. More events. More exposure.

As the primary venue and community partner for the up-and-coming Events & Entertainment District, BC Place is at the heart of Vancouver’s transformation.

Located beside BC Place, Parq Vancouver (background) has 518 hotel rooms, conference space, ballroom, 8 restaurants and lounges.

Page 10: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

BC Place is the largest sports, exhibition and entertainment venue in Western Canada with events ranging from professional football & soccer, rugby, concerts, trade shows and community events.

B C P L A C E O V E R V I E W

Beyoncé and Jay-Z | October 2, 2018

Page 11: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

Among the top 100 stadiums in the world*, BC Place is a world-class venue that hosts some of the biggest and most exciting events.

With 8.2M fans across Canada, BC Place is a state-of-the-art venue like no other.

*

World Rugby Sevens

Named “Top 100 Stadium Experiences of 2016” by Stadium Journey. Rugby Canada Sevens tournament held in Vancouver at BC Place, named recipient of the Series Annual Tournament Award for top stop on the 2018 tour.

Page 12: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

The largest retractable roof in the world reveals over 7,500 square metres of sky and has created a year-round facility.

Over 1,100 digital screens make BC Place one of the most technologically advanced venues in the world.

Suspended above the field is the world’s second-largest 4-sided centre hung HD video board.

The largest column-free indoor space in Western Canada.

Seats 54,500 fans More than 50 suites and hospitality lounges.

L E A D I N G - E D G E FA C I L I T Y

BC Place underwent a $514 million renovation in 2010-11.

Page 13: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

The Northern Lights Display provides a unique and creative opportunity for a Naming Rights Sponsor to bring its brand to life in and outside of the stadium.

Incredible 36-foot façade, lit up by thousands of energy-efficient LED lights, creating colour animations that bring life to the Vancouver skyline.

Paul McCartney | September 7, 2012

Page 14: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

E N T E R TA I N M E N T

Host to some of the largest consumer shows in Western Canada, as well as world class concerts and dynamic community events.

Luke Bryan | October 13, 2018

Page 15: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

T H E S TA D I U M H A S H O S T E D

B C P L A C E H O S T S

BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame

Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic2011 & 2014 2010 2015 Annual 2014

Page 16: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

C O M M U N I T Y

BC Place is a proud community partner. In support of our communities, BC Place teams up with charities, organizations and not-for-profit societies through collaborations such as lighting the roof to promote awareness days, or donating tickets to events.

Annual Vancouver Sun Run

Page 17: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

The Events & Entertainment District is home to a diverse range of people of all ages, incomes, and ethnicities.

Page 18: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

T R A F F I C

+1Mguests / year

6,300 community jobs

53Mcars / year

More than 53 million drivers and their passengers travel by the stadium every year, and with the plans for the Events & Entertainment District this will only increase.

Page 19: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

Major annual events and consumer shows include Canadian Championship, CONCACAF and playoff opportunities, the Vancouver International Boat Show, and the BC Home and Garden Show.

Additional core business: CONTACT Winter Music Festival, the Vancouver Sun Run, the Canada Sevens—part of the World Rugby Sevens Series, PlayDome Indoor Carnival, entertainment events, film shoots, international championships, and amateur or community events.

E V E N T S C A L E N D A R

Multipurpose venue for live entertainment, championship sporting events, consumer shows, community gatherings, arts and culture, and special events.

250 active stadium days / year

10 BC Lions CFL games / year

60 diverse events / year up to

17 Whitecaps FC MLS matches / year

Major concerts every year

Page 20: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

PavCo has initiated a transparent and fair Request For Proposal process to secure a Naming Rights Sponsor.

Please refer to bcbid.gov.bc.ca for more information and details.

S P O N S O R S E A R C H

Page 21: THE OPPORTUNITY · BC Lions Vancouver Whitecaps FC BC Sports Hall of Fame Grey Cups Winter Olympic Games FIFA Women’s World Cup World Rugby Sevens NHL Heritage Classic 2011 & 2014

Become the first brand to associate your name with this iconic venue.