the opposing characteristics of wasteful and watertight marketing
TRANSCRIPT
watertightmarketing.com
watertightmarketing.com
Shouts
watertightmarketing.com
Shouts Listens
watertightmarketing.com
Shouts Listens
Competes
watertightmarketing.com
Shouts Listens
Competes Collaborates
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts PredictsSales
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts PredictsSales Relationships
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Me-me-me
Sales Relationships
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Me-me-me You-you-you
Sales Relationships
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
VolumeMe-me-me You-you-you
Sales Relationships
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
VolumeMe-me-me
EducatesYou-you-you
Sales Relationships
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
VolumeMe-me-me
EducatesYou-you-you
Sales Relationships
Boring
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
VolumeMe-me-me
EducatesYou-you-you
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Quick wins
Me-me-meEducates
You-you-you
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Quick wins
Me-me-meEducates
You-you-you
Long term
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Quick wins
Me-me-meEducates
You-you-you
Long term
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Quick wins
Me-me-meEducates
You-you-you
Long term
Confident
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
Quick wins
Me-me-meEducates
You-you-you
Long term
Confident
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
Quick wins
Me-me-meEducates
You-you-you
Long term
Confident
Abundance
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leads
Quick wins
Me-me-meEducates
You-you-you
Long term
Confident
Abundance
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leads
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leads
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leads
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
AbundanceFriendly
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leadsSporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
AbundanceFriendly
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leadsSporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
Consistent
Friendly
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leadsSporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
Consistent
Friendly
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leadsSporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Inviting
Sales Relationships
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Inviting
Sales Relationships
Anonymous
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
Clinical
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
Clinical
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE
watertightmarketing.com
WASTEFUL MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE
watertightmarketing.com
WASTEFUL MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE AN INVESTMENT
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE AN INVESTMENT
Sells
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE AN INVESTMENT
Sells Value
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE AN INVESTMENT
Sells Value
Tactical
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE AN INVESTMENT
Sells Value
Tactical Strategic